Brian Moncada explains how to reach dealership owners in small markets using YouTube ads. He focuses on remarketing lists and custom intent audiences to cut wasted spending and boost conversions.
If you'll be able to really target dealership owners who are looking to purchase our marketing services or get our ad in front of dealerships honors on YouTube, how would you go about it?
Easy, low hanging fruit for you? I would follow the course to the T. In that video. You'll learn our targeting timeline. And so one of the first audiences that I would launch is going to be obviously remarketing lists, people that are already visiting your funnels from your ads or organic traffic. Because that's an easy way to start priming your ad account for scale and get conversions just by hitting them on a different platform. YouTube. Right. The next audience I would test would be custom intent audiences. So these are all keywords and search based audiences based around, you know, specific terms that car dealership owners would have. So that's where you would want to obviously start there and pretty much expand out. So I would watch that training and that would probably answer your question. There is room for scale there. It's just about how much you're going to spend. Like, can you realistically spend $5,000 a day on that market? Probably not. Right? But can you get to, you know, maybe $500 a day profitably? For sure.
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