This is a YouTube video titled "How to write a responsive YouTube ad #shorts" containing a tutorial or instructional content about best practices for creating effective thumbnails and hooks for YouTube ads, emphasizing the importance of congruence and mobile readability. The content was created on August 31, 2023.
So here's some best practices for this. You want to create a unique thumbnail for each hook and angle. This will take some time and it's a little bit more effort, that's for sure. You would want to create a thumbnail for each of those specific hooks that's related to that ad because it would just convert way better and be more congruent. Because again, you almost want to make just YouTube videos at this point, three minute YouTube videos because it's going to show up in discovery suggested videos. It's going to show up as responsive and you basically want to sell them on watching the video now, right? You have to sell them on watching the video. So for these examples, right, some best practices, seven to eight words so that the wording isn't hard to read, especially on mobile for the, you know, headline and then four to five words for the, you know, sub headline. And you want to make sure it represents the first 0 to 15 and then 15 to 30 seconds of the video.
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