Jonathan Tapp of Tapp Brothers talks about scaling his fitness business with YouTube ads through Brian Moncada's team. They focused on understanding the business first, hit profitability early, and are planning to increase ad spend.
Most of our traffic was coming organically from YouTube. And what the problem with this is that we realized we reached a peak with really how many viewers we were getting, how much traffic we were getting once we started working with Brian. A couple of things that I really impressed with. The first one is that from the very beginning, him and his team are really focused on getting to know you and your business. I think that's really important, not only for getting better ad income and stuff, but also for branding and things like that. The second thing was just performance of him, him and his team. My brother and I are just getting started with ads, so our funnels are. I mean, are literally just getting started. But within the first 30 days, we were able to either be profitable or break even on the front end, so not counting the back end. And that's mainly due to the magic that Brian and his team were able to do. And right now, we're spending about 8 to $10,000 a month on ads, and we're looking to scale up here in the next few months.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
