How We Helped Mitch Gonsalvez Profitably Scale From Spending $1k/day to $3k/day with YouTube Ads

Hey, what's up guys? This is Brian with adspend.com and I have a very special guest, Mitch Gonzalez. He is the founder and owner of Executive Advantage, an awesome company that helps other consultants, coaches, agency owners scale by implementing systems and mechanisms in their business to get them consistent clients on their calendar so they can close more deals, make more income and more impact. And I'm super excited that he's here with me today because I wanted to give him a quick interview as he's also a client client of ours in our YouTube ads coaching program and I wanted to get his feedback on how his experience has been so far. So, Mitch, take it away. Tell everybody your background and what you were doing before we started working together, man.

Yeah, absolutely, man. So appreciate you bringing me on and. Yeah, man. So like, I guess first off, in terms of like what we do specifically, and Brian kind of alluded to it, main focus was like helping people scale with LinkedIn and outbound sales team. So like hiring appointment setters, maybe mainly on the B2B side, like getting clients. And then we've also been utilizing, you know, the YouTube ads for our own business for a long time. And so I'd say about like 18 months I've been into YouTube and one of the biggest things that I would say is that I was already at a level where I was spending like 1500, $2000 a day. So I don't know if that's like typical person that would join the client or the program. But like when I first got started with YouTube ads, there was no resources for me. Like, there's very few resources. I had to learn one on one from like this guy that was spending like 1.5 million a month and he was just showing me everything. And like, even at the beginning, I lost a lot of money just trying to figure it out on my own. And then when I finally found someone that knew what they're talking about, shortcutted it and we, we, we just scaled up from there. But I mean, I was probably in a similar position that a lot of people are, are in where they maybe were doing Facebook ads. So we used to spend, I spend like over $2 million on Facebook ads for our own business. And then overnight, boom, ad account shut down. I'm like, okay, fuck, what do I do? We had about 40% of our revenue coming from LinkedIn, which, you know, we took like a 60% dip, which, which sucked. But I got back up onto to YouTube ads and it's been a lot more profitable, a lot more streamlined, a Lot more simple. And within three months we were already, I was doing like 150k a month just from YouTube ads alone. And then what happened was a reason why I joined your program is that I was already spending like 60k a month on ads. But I'm like, okay, how can we scale from like 15200K a month to half a million a month? A million a month. And so I saw you as like, you've scaled a lot of people to like, you know, a couple million. A million dollars a month. You had big launches with like Tony Robbins and Dean Grazioski. So I'm like, I need to learn from someone to like take me to the next level. And so similar when I hired my high performance coach, it's like I had 90, 95% of the things there. But what's the 5%, 3%, the 1%? That's where excellence is and that's where you're really going to get the most gains. And so yeah, going through this stuff that you had, it's really the more like you have some really advanced stuff. I didn't need really the beginner stuff. It was more the advanced stuff to get me to like 3k 5k a day ad spend and beyond. And now we're spending like 2,500 and close to 3k a day on ads now.

Yeah, dude, it's awesome, man. Cause I always love working with clients like you too, because like you said you were already spending about 60 grand a month on your own, dude, like with what you had your knowledge on and everything that you learned previously. And so when you came in it was cool because like you said it was that one, two, maybe three slight tweaks and the targeting, the campaign structure, the bidding, nothing really crazy, but just a few small tweaks that allowed you to like you just said like obviously get up to where you're at now. 3,000, $3,000 a day at some points too. So that's awesome, dude. I guess what would you say was like the biggest like benefit of joining the program initially? What was that big, big takeaway you got initially?

Yeah, that's a great question. So for, for me, man, like the way that I like to learn is I don't like just to learn like one way. So I, I like to have like a training component where I can just go in and it's like self study and I can just go and just learn on my own because I don't want to have any like restrictions when I want something. I need to get it now and I want to just implement and execute because I take action. But then also too, it's being able to speak to a coach or mentor advisor, someone to give me feedback on, okay, what am I doing, how can I optimize? And especially someone that's the expert, that's doing at a high level. And so I'd say the biggest thing for me was just being able to talk to you.

Yeah.

And like, here's my ad account. You know, let's dive into things like, okay, how can I tweak this? How can I make this better? How can I create better angles to get higher quality? You know, inbound bookings coming through? And so I'd say that was a big component. And then just like showing me some like, ninja stuff, you know, under the hood. But, you know, you know, the strategies that you talked about, the fractal targeting, like, those are things that I didn't even know about. And so just by speaking with you and like, for like, you know, on our calls, getting those insights, getting those, like, top tier, like, advanced stuff that once you get to a certain level, it's okay. What are the Cause, like, it's all about getting the last 5%, 3%, 1%. That's where a craftsman, they know every little detail of the ad accounts and they've seen it a lot. So just speaking to you and you spend a lot of money on ads for yourself and your clients. So it's like, those are the things that helped me the most. And just being able to scale further. Is that what I would say? Because again, getting to 60k a month was cool on my own. We can do 150, 200amonth just by myself. But like, getting to the next level, it's like, okay, we need to do something a little bit different, you know?

Yeah, dude, a hundred percent. And it just goes to show that obviously you as a person too, like, you just never stop growing. Which is why I think you are at the level that you're at now, even implementing the things that you've learned. Because, like, like you said, you're an action taker, dude. And like, you're not most people that buy a course or a coaching program or whatever the case may be. Like, you're the 1% in this case because you actually get it. You implement it right away, and then you just get that fast feedback, which is sick. We love working with guys like you, dude. And it was cool with you too, because that was my favorite part about the relationship too, was like, I was able to just Geek out with you and all the ads, ad stuff. And then the biggest thing that I think that was your takeaway too was like the fractal targeting stuff. Right, so speak a little bit about that. And like what was the biggest insights there that helped you with in terms of getting to $1,000 a day to $3,000 a day in ad spend?

Yeah, yeah, like the biggest thing too man, is like that most people don't understand is that at the beginning it's harder to make the campaigns profitable and to see results, but as you scale it's easier because the algorithm starts to go and find more people that are like the people that have converted. Right. And so with the fractal targeting stuff that you showed me, it's like, okay, look, you have so much data in your account, you spent hundreds of thousands of dollars, I probably bet a million dollars per mount. But going into that and then seeing the data and then looking at, okay, here's all of the channels that your ads are being shown on. Here's all of the even placements of what type of videos these people are interested in, they're watching. I'm able to then take that and create new audiences, create new ad angles, create new hooks, create new actual full on bodies that are going to attract the right people into the funnel and then ultimately to get them onto the phone with my sales guys. And then you know, skip, because as much as you want to get more leads and more bookings, there's also the quality. And so if these people are already watching videos on topics that you know, I can solve their problem with. And like these are where people are conglomerating, going to that source and then getting the data from the account and then using that to make decisions. Uh, that was one of the biggest things too. Cause like again like you don't know these things unless someone points them out to you and tells you where to look, right?

Yeah, like a hundred percent, dude.

You know when you're in the room and you're looking for something, it's like in plain sight. But then you know, someone points out and it was right there the whole time. It's kind of like that. Cause I've seen that before but I didn't know how to use it and like how it was going to be useful in order to make the campaigns more profitable in a sense. Yeah.

Cause everybody can go to their placements right now if you're running YouTube ads and see, okay, these channels, these videos, but like what do you use? How do you use that data right and it was that fractal targeting piece in the program that really just put that light bulb moment that you already kind of knew you maybe needed to use it. But then it was just having somebody who's, you know, doing it as well, just like you to kind of give you that like, just tip that just takes you to the next level, which is super, super key. I mean, that's how I, you know, was able to get my start too. Like, I spent money on YouTube ads, I lost money on YouTube ads. I got a coach with YouTube ads, Tommy Powers, right, Who's the one that trained me up and taught me how to scale. And everything that I've learned over the years of ad spend and ad spend of really trial and error condensed in down to that program is what now you got the benefit of to take you to the next level too, man. So I guess, last question, dude, like, overall, dude, like, if you were, if you would recommend this to a friend, what would you say to them? Like, someone who's already spending YouTube ads because that's what you were doing, right? They maybe feel like, okay, I kind of already know everything, right? I don't really need a coaching program or any help from somebody. Like, like, what would you say to someone who's maybe unsure or on the fence about joining the program and just kind of working with us to take it to the next level?

Yeah, I would say, man, like, if you're a beginner all the way to like, you're spending, you know, 1, 2, 3, 4, even 5K a day, I guarantee that there's something in the program that you can learn, or even just talking to you for five minutes, they're going to learn something that they can implement that can help them scale to 100k, 500k, a million a month, right? And so, like, what I would say is that there's. When somebody is spending and doing something at a high level where all you guys do is run YouTube ads, like, and you're trying to scale YouTube ads, you should go learn from people that are craftsmen at those things, right? And so I would say anybody that's on the fence, I would say that you're going to learn at least one thing that's going to completely. Again, it's, it's excellence is in the, in the details. And excellence is in like the, the last percentage points which you need to get because no one's ever going to be 100%. You think about in like a game, like 2K in like basketball, like you're, you're trying to level up your character. You're trying to level up and like you get LeBron James, he's like a 96 or whatever, right? And like you're trying to get to that next level personally. And so it's like you as a person needs to level up your skills, your character, the overall disciplines in terms of media buying even as well and tracking and putting these things in place. And so I'd say anybody that's on the fence is like, it'd be a complete no brainer because even if, like depending on if you especially these guys, charging high ticket, one client, two clients are going to pay for the entire investment. And so if you're able to scale and get an extra two clients a week, a day, you know, over a period of time, like it's just, it's just a no brainer. Especially working with you guys, with your agency or on the side of the training point as well.

Yeah, dude. Appreciate that man. So I appreciate you you for the time. Thank you for doing this, Mitch. And this is awesome, man. And if you're watching this video, make sure to give this video a thumbs up. And if you're thinking about joining links down in the description and we'll talk to you guys.

Book a call.

Yeah, book a call. Thanks Mitch.

Yeah, awesome man.