Brian Moncada explains how his team helped Robert Thomas move beyond Facebook and Instagram by building YouTube ad creatives that work across multiple platforms. They focused on creating ads that perform well wherever they run, expanding his traffic sources beyond social media.
All of our traffic has been coming from Facebook and Instagram, and we do pretty dang well at it. However, I knew that I wanted to diversify. I wanted to have multiple channels where we're having multiple inbound opportunities with new clients. Plus, I wanted to learn how to really use that platform well. YouTube is a little bit of a different animal. Part of your success is very much determined on how amazing your creative is. Plus, the scripts are going to be a little different as well. So that's where we connected with Brian and his team@adspan.com to help us do just that. And we've been delivered five absolutely amazing, ready to launch creatives for YouTube. But also they're going to work Facebook and Instagram and freaking pop like crazy. And the cool thing about this is they made the entire process extremely easy.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
