An agency founder breaks down how they signed nearly 200 new clients in 2024 using YouTube ads, lead qualification, email marketing, and retargeting. The video walks through their full funnel from ad spend to client enrollment.
So here's how we enrolled 200 clients in 2024 to almost 200 plus clients in 2024. Okay, so some of you are like okay, how do I make the ads work? How do I get all this to work? How does it work? So this is like the finished funnel which is not including and it's missing Google Ads in there. But this is what we did. We ran ads on YouTube to a simple landing page which is now straight to the application. But I'll talk about that in a second. We were collecting leads, we had setter calling and texting the leads. They would watch the vsl, they would then apply if they were qualified, they get on the calendar. If they were not qualified, they get rejected, they go to the confirmation page, they get emails from me, they get content remarketing for me, content long form for me. They book a call, they become a client or they just stay in the pipeline and they get refunneled back to email newsletter where I'm sending daily emails posting two videos a week on YouTube and I'm getting retargeting ads sending them back to the application. That's what we did.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
