A founder credits repeating three words daily with building a seven-figure agency. He cites Brian Tracy's "The Psychology of Selling" and emphasizes "I like myself" as the foundation for the confidence needed to succeed.
You just got to get a different awareness, like, start reading books. The first book that changed my life was the Psychology of Selling by Brian Tracy. And it really should be called the Psychology of Life, because the three words that I learned from that book that changed my life forever is, I like myself. I like myself. And in the audiobook, he goes, I like myself. I like myself. I like myself. I like myself. I like myself. I like myself. And yeah, that sounds cringy or corny, or maybe it's funny to people that will troll us on TikTok, but those three words will change your life if you take it seriously, because you have to first like yourself to be able to have the confidence to do anything in life.
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