Brian Moncada breaks down why Iman Gadzhi's hook works. He explains how to grab attention by creating curiosity, walking through the specific techniques that make people stop scrolling and keep watching.
I might get deleted because of this. Because of what? The first thing that pops into your mind. Because of what? What is this guy gonna get deleted for? Immediately I'm hooked. At least just to give him another five more seconds. All right? That's the whole point of the hook. It's almost like you're just trying to go fish for your audience right now and catch him, like, a line of fish, right? You gotta hook them. I might get deleted for this. For what? Let's find out. And then he said.
You see, I've chosen to take on the most powerful enemy of all, the elites.
Who are the elites? Right. I might get deleted of this. I'm trying to take on. I've decided to take on the most powerful enemy of all, the elites. Immediately. I'm hooked. And now I want to learn more. Who is he? Why should I care? And what does he do? Like, who is this person? That's all I'm thinking right now, if I'm the viewer. And so when you're doing this for yourself, right, you got to think about that same framework.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
