I Broke Down Iman Gadzhi's Most Successful Ad (here's why it worked)

Iman Gadzhi is one of the most controversial marketers alive today because he's phenomenal at creating entertaining ads that educate the world to make better decisions. And whether you love him or hate him, his ads definitely work and they definitely convert. That's why in this video, I'm going to be breaking down one of his most popular YouTube ads for you so that you can learn how to create ads that go viral just like him too. By the way, my name is Brian Moncada. I'm the founder of Adspend.com, the most sought after YouTube ads agency in the entire entire info marketing industry. We've spent well over $50 million in the past three and a half years on YouTube ads and have worked with industry leaders and celebrity clients like Patrick Bet, David Cole, Gordon, Sam Ovens, Bedros Coolian, and even up and coming marketers like Charlie Morgan, Sebastian Giorgi, and Daniel Fazio. So without further ado, let's break down this ad together.

I might get deleted because of this. You see, I've chosen to take on the most powerful enemy of all, the elites. And here's the story. Over the course of the last few months, I have committed myself to finding the truth.

Okay, so he's already doing a few things that I want to point out are very, very key. Okay, so every successful YouTube ad has three things in common. They have a phenomenal attention grabbing hook. It's the very first and most important piece. The second thing is they have a story and then they have a close. That's the framework. Hook, story, close. His hook is phenomenal. Let's play it back one more time and see if you can see what I'm seeing. And, and afterwards I'll break down exactly why this worked so well.

I might get deleted because of this. You see, I've chosen to take on the most powerful enemy of all, the elites.

I might get deleted because of this. Because of what? The first thing that pops into your mind. Because of what? What is this guy going to get deleted for? Immediately I'm hooked. At least just to give him another five more seconds. That's the whole point of the hook. It's almost like you're just trying to go fish for your audience right now and catch them like a line of fish. Right? You got to hook them up. I might get deleted for this. For what? Let's find out. And then he said, you see, I've.

Chosen to take on the most powerful enemy of all, the elites.

Who are the elites? Right. I might get deleted of this I'm trying to take on. I've decided to take on the most powerful enemy of all, the elites. Immediately, I'm hooked. And now I want to learn more. Who is he? Why should I care? And what does he do? Like, who is this person? That's all I'm thinking right now, if I'm the viewer. And so when you're doing this for yourself, right, you got to think about that same framework. Now let's keep playing to see what he goes into the story.

And here's the story. Over the course of the last few months, I have committed myself to finding the truth. The truth about the education system. You see, we all go through it, yet none of us actually know the truth behind it. Now, you might think that the education system came about to ensure your success, to educate you and make you prosper.

So he already transitioned with the story. He's like, now let me tell you the story about how this happened, right? So the story now is him on a mission to search for the truth, right? The truth in why the education is the way. Is the education system the way it's set up, the way it is, basically what he's doing there. And I don't know if you caught this.

The truth about the education system. You see, we all go through it, yet none of us actually know the truth behind it. Now, you might think that the education system came about to ensure your success, to educate you and make you prosper. In reality, it's quite the opposite. The education system may actually be the very initiative that will end our freedom. You see, once they're.

Wow, okay, so very bold statement. And he's relating with you on a very, very deep level. If you're watching this ad and you're hearing him say these things, you're not only hooked, but you're. You're giving him some time to. To speak and. And listen to what he has to say. Because everybody who's watching this video has gone through some sort of education system, whether it's kindergarten through preschool or first through fifth grade, whatever the case may be. But the reason why this ad works so well is because the people it's attracting are people that don't feel like the education system is really on their side. Right? So he's basically telling the story of why the education system, what I'm guessing, is flawed. So let's see.

You see, once their plan is in place, you will be completely controlled and indoctrinated. And the elites have been plotting this in the shadows for over 200 years.

He's creating an enemy, the elites. And he's saying the elites are the reason why the education system is structured for you to, to fail. Okay, so immediately you're on his side now. Because if you're someone who's not making the money you want, doesn't have the life you've always dreamed of and is in a very tough place in your life, but who spent thousands and thousands of hours or dollars going to school or paying for college, now you can get behind this message at this point in the ad because you're like, yeah, these guys are the reason why I'm not where I want to be. Does that make sense? So you can start using some frameworks for your ads. Create an enemy, right hook, hook them, transition to the story and make sure you keep their attention by telling them a story that allows them to relate and see how you and your message and your ad can actually help them. Years.

But I am about to put everything on the line to expose it from the 30th of October to the 6th of November.

Okay, so still I'm wondering, who is this guy? If I don't know him, I don't know who Iman Godzi is. Like, I'm just, who is he and what is he putting on the line here? Why is he going to get deleted? Who are the elites? I still have questions. And now though, the smart thing he's doing, you can tell this is a very specific campaign because he has a start date and an end date. He's saying, I'm going to put everything on the line from the dates of 30th of October to the 6th of November. So now he's giving you a time frame of an event that's going to take place, which makes you more excited. It's like, what's going to happen on the 30th of October through the 6th of November? Now let's get into what I think is going to be the close.

I'll be giving you three Netflix style episodes where I arm you with the truth, the only tool you need to fight back and escape their tyranny. Because make no mistake about it, once stage four of their plan is implemented, it's going to be too late. Your liberty is going to be gone.

Netflix style episodes. Think about that. He made it so descriptive, where anybody can relate and understand what he's saying here. Because what do people like doing after a long day of work? They like winding down, drinking their favorite cup of whatever juice they like to drink, coffee, water, or someone who's crazy who drinks coffee at nighttime and then they like to watch Netflix. And so three Netflix quality or Netflix style episodes. What it's going to be teaching in the episodes and he's saying he's going to give you the tool you need to fight back against these elites to once and for all be able to take control of your life is basically what he's saying. And now he's giving you the urgency and scarcity. Right. Once stage four of their plan is implemented, it's already too late. What's their plan? What is stage four? Again, it's just question after question that I have, that I have, that I'm trying to figure out. But the only way I'm going to be able to figure it out is watching Iman on 30 October to November 6, or so it seems. Let's find out.

Once stage four of their plan is implemented, it's going to be too late. Your liberty is going to be gone, eroded completely. And that means that you have a fine period of a few years to take the necessary steps to protect yourself and your family.

Okay? So that's very key. The reason why you need to go watch these three Netflix style episodes that he's going to be showing from 30th October to November 6th is because you only have a few years left to be able to escape their tyranny once and for all and take back control of your life for the better of your family. Now, very broad, not very specific, but that's the whole point. He's appealing to the mass markets here. Anybody and everybody who can relate to going through the school system feeling like you haven't got the results you've maybe paid for, and wanting to understand how to get back control of your life to make more money and improve your family life as well. Again, that's a lot of urgency and scarcity. Here's why you need to attend this event. Because if you don't, you're going to miss out on being able to take back control of your life. That's very, very key. I hope you don't miss that part. Okay, now he's going to transition into what I think is going to be.

The close and your family. And I'm going to show you exactly how. And that's why I'm calling this event the rescue. And all you need to do to sign up to this free event is click the link around this video and.

Put in your email the first call to action. Okay? That's why actually this is genius. He's calling the event something that is what most people feel like they need help with, they need to be rescued. He's positioning himself as the savior, as the person who has the truth, as the person who's going to be able to help them take back control of their life, which positions him in their eyes as someone who has the answers they don't have, very powerful. And that positions his training from 30 October to November 6 as the only answer they're going to ever get on how to finally achieve family and the life that they want. And then he went into the call to action. Click the link around this video and sign up for that free training today is what he said. Let's just play it back again so you can see it. This is the first call to action.

To sign up to this free event is Click the link around this video and put in your email.

Listen, my friend, you telling him exactly what to do? Click the link around this video and put in your email. He's already telling you what you have to do to attend the free event. Call the action Number one need to.

Understand it's not about working harder. You know how to work hard. Instead, it's about understanding the system that you live in and why it's keeping you stuck.

So now he's twisting the knife and adding urgency and scarcity and reselling you on why this is so important. Listen, my friend, relating to you. We're friends now. Listen, my friend, it's not about working harder. You've already worked hard enough. He's relating to you on an emotional level now. You are someone that works very hard. He's empowering you and letting you know it's not your fault. It's these elites who are the ones that are causing you the problems in your life. And this is where he's going to get you to click again.

So that's why if you want to get unstuck and win big, the first episode of the rescue on 30 October is your one chance to finally break free.

To finally break free. The very first episode is your one chance. What do you have to lose? It's a free training. It's called the Rescue. It's a Netflix style three part series. I want to learn, I want to watch it.

On that note, click around the video and I'll see you at the rescue.

And I'll see you at the rescue. Wow. Okay, so hook story close. You see how the framework was used in action? He hooked us in. He told us the story we still don't know who he is. Did you notice that? Never talked about him. Never talked about what he, what he's done. Never talked about anything personal. Right. He only shared how he's been on a journey to find the truth and he has the tool to finally fight back against these so called elites to give you the answers you've been looking for on how to take back control of your life in the one way you can get that tool to learn what he's learned is to attend his free training called the Rescue by clicking the link, entering your email and watching the first Netflix style episode. It's very, very good. Iman. That was a very good ad and I'm actually really, really proud. A few other pro tips he had subtitles, he, he had elements being added at the right times to show pictures on the screen while he's talking and it kept your attention all the way through. So keep those things in mind on top from the editing side that'll really help your ad come to life and keep the viewer's attention all the way through until you actually close them on clicking and taking the next step. And if you wanna watch another video just like this one, then click the link right here where I break down another YouTube ad that helped our client generate over $600,000 in additional revenue in less than three months. I'll see you there.