I helped PBD Sell Out The VAULT Conference (FULL YouTube Ad Strategy)

This 60 second YouTube ad helped Patrick bet David and his team sell over 3,000 tickets to his Vault conference in Miami last year. My name is Brian Moncada. I'm the founder of adspend.com and today I'm going to break down exactly how we wrote this ad, coached Patrick by David on how to film this ad, and edited the ad so that way you can learn exactly how we were able to achieve this phenomenal result and sell out the entire conference using YouTube ads. We spent over $60 million on ads just like the one you're about to watch me break down. And in the past three and a half years, and we've created and scaled ads for industry leaders like Sam Ovens, Paul Gordon, and, yep, Patrick bet David himself. So let's break down the number one ad we ran for PBD and valuetainment right now.

Entrepreneurs, leaders and executives. I got a message for you. I want to invite you to meet me, Patrick Bed David, Tom Brady, Mike Tyson, and Will Guidera at an event I'm hosting in Miami called Vault Conference. And here's what you'll learn at this conference.

Okay, Right there. That's it. 13 seconds was enough for the hook. The hook is short and straight to the point. Here's why me and my team wrote it this way. Number one, it's direct. Okay? Patrick bet David calls out the audience immediately. No beating around the bush. We talk to who we want to talk to and disqualify everybody else who's not a part of that elite group. Number two, it creates exclusivity because again, by addressing entrepreneurs, leaders and executives, it makes the viewer feel feel part of an elite group. Number three, it name drops hard, all right? It uses other people's social proof and celebrity status to get people interested. Tom Brady, Mike Tyson, Will Godara. That's not just star power, right? That's goat status in boxing and in football. Real sports celebrities, supernova level celebrities. All right? Number four, it promises value. Here's what you'll learn. Tells the viewer, hey, they're about to get actionable insights when they continue watching this ad, which keeps them watching. Okay? It's not just one thing to get people hooked and get their attention. That's just the first part of the hook, AKA why it's called the hook. But you have to hook them and actually keep them hooked long enough so they can hear what the offer actually is. And that's why we say, here's what you'll learn. And Patrick bet David does it beautifully. The hook works well because it ticks all the boxes it grabs. The attention instantly speaks directly to Patrick Bet David's target audience that he wants to attend this conference and also leverages the power of association with high profile names and creates curiosity about what they'll learn. All those things are how you can take those and apply them to your ads as well. Are you a coach or agency owner who wants to make more money, like a lot more? Then come join us in Dublin, Ireland for the next in person Admin Mastermind. For three whole days we'll hang out, have fun and share next level strategies on how we're scaling our agency and education company past multiple seven figures. Right now you'll learn the best ad strategies, network with other six, seven and eight figure entrepreneurs who are on the same journey as you and enjoy the fruits of all your hard work by celebrating with us in person together. This isn't just any regular Mastermind. It's an experience and a good excuse for you to get out and make new friends who are just as excited about growing their business as you are. But you need to hurry. The event is coming up quick and we have a strict 15 person capacity so that we can keep it a tight knit environment without all the overwhelm or distraction of all the other typical 50 plus person mastermind events. So if you want to attend our next in person admin mastermind, click the link in the description and buy your ticket today and I'll see you in Dublin, Ireland. Cheers. Let's dive into the body of the AD part 2 the body this year's.

Vault Conference is more than just a meet and greet. This will be an immersive experience into game changing strategies, what's working for us as well as insights at the Ball Conference in Diplomat Beach Resort, Miami, August 30th through September 2nd. It's a four day live event where you'll learn from greats like Tom Brady, Mike Tyson and we'll get there. But it's not just about what you'll learn here, it's also about who you'll meet. This is also going to be a crucial opportunity for you to meet other CEOs, entrepreneurs and executives from multi million dollar companies. Multi billion dollar companies that are also facing similar challenges as you are facing today. And the great thing about everybody attending this event, they all have the same goal. They want to find a way to elevate their game in today's climate.

There we go. All right, here's why that Body copy that we wrote and he acted on camera is pure gold number one and it defines the event, okay? It's not just a conference. It's an immersion into game changing strategies, right? It is very, very specific. Right? Which is, number two, exact dates, exact location of when the event's happening. This isn't some, you know, vague future event. It gives the specifics of what they can expect. Exact location, exact dates of when the event's about to take place. Number three, it reinforces the star power, mentioning again Tom Brady, Mike Tyson and Will Guidera and hammers home the caliber of speakers that are speaking at this event. And number four, it addresses the what's in it for me? Question that everybody who's watching this ad is asking themselves. Because every line right now that we're reading and that we wrote for this speaks to what the attendee will gain. Number five, it emphasizes networking. Okay? It's not just about the speakers. It's also about who else will be there that you could possibly meet as a part of attending this amazing event. Because remember, executives, leaders, right? All the people we called out in the beginning of the ad will also be there so you can improve your network and increase your net worth. Number six, it creates fomo. All right? Unskippable opportunity. Let's play it again.

This is your moment. Let's not dream about it, but let's create it. At the Vault Conference in Miami.

That powerful language that makes you feel like you'd be crazy to miss this. Okay, everybody else is coming. Why aren't you? Number seven also speaks to shared challenges. By mentioning million dollar companies facing the same challenges that you're facing, it makes you feel understood and that you're not also a part. Alone by yourself and not experiencing these things with anybody else, it makes you feel like you're going to be a part of a community. When you attend this event with other people just like you who are experiencing those exact same things. And that's why this body copy and is straight to the point, but also is very, very specific on what they're about to get. With that being said, now here's where Patrick B. David, pbd, brings it home and reads the script perfectly. Part three, the close.

This is your moment. Let's not dream about it, but let's create it. At the Vault Conference in Miami. So if you'd like to attend, click on a link below to learn more about this year's Vault Conference.

There we go. Right? This close is killer. Straight to the point. And again, simple. Number one, it's clear. Click the button below. Okay? No confusion about what they need to do. Next. Number two, it creates urgency. This is your moment. It's now or never, folks. Especially, you know, with all the crazy things happening in the world nowadays. You have to be here if you want to get ahead in your life and in your business. Number three, it's aspirational. Don't dream about success. Let's create it. Meaning, let's do it together. Don't do it by yourself, all alone, stuck in your room, you know, butt on your seat, behind your laptop, just hoping, wishing, and praying. Come here. Come. Let's do it together. It's not just about the tending, okay? It's about transforming your business and your life. Part 4 Post production magic now let's talk about how we made this ad pop off the screen and why we added subtle but simple elements to make this truly engaging. Number one, we kept it simple, okay? We kept it on Patrick bet David himself as he was speaking, because we knew his target audience with his big brand would resonate with him if he was the one focused on the screen. All right, number two, we used slick motion graphics to highlight the key points and subtitles. Right? When Patrick, by David, mentions the event dates or the speakers names by actually showing them on the screen, they fly out on the screen. You can't miss them. And number three, like I mentioned earlier, subtitles, always people often watch with the sound off for whatever reason. So we make sure the message gets across with subtitles flashing across the screen and reading everything Patrick's saying word for word, no matter what. We added background music. Okay. And you saw at the very end, it started ramping up after Patrick got done talking to make sure the viewer had this emotional experience at the end to get them excited and really motivate them to change their state, to be able to be in the position to actually click the button and, and ideally buy a ticket. But that was subtle in the beginning because we wanted to obviously have the focus be on him when he was talking. And then last but not least, we added the in screen towards the very end to show them the details about the conference, the dates, the speakers, and everything they need to know to get them to click while ramping up that music and making sure they took action. Remember, people are watching YouTube videos to learn or to be entertained. So we made sure that this ad had both and did both. So now let's get into the results, which is part five. Okay. What did this actually do? This ad, along with the others we created, helped Patrick bet David practically sell out 3,000 tickets to the Vault conference. Now, of course, his Personal brand is super huge at this point in time. But before last year at this time, it was still obviously on the rise. Not as big as it is now, but it was obviously still big. Okay, so we're not going to take all the credit for all 3,000 tickets. That would be absurd and obviously straight up unethical. But we did sell a number of tickets, hundreds of tickets, with these ads. Not just this ad, but other ads that I didn't show you in this video to accumulate this achievement. Okay, so that's just not successful. That's a home run. Selling out 3,000 tickets to a live event with ads included is very hard for most entrepreneurs to do. And guess what? The next Vault Conference is coming up in about a month from the day of watching this video. And this time, they're aiming for 10,000 tickets. That's more than triple the size of last year's event. Talk about scaling up. And@adspend.com, this is what we do, okay? We create entertaining ads that educate the world to make better decisions. Which is why we loved working with Patrick Bet David and his team. Because we truly believe in his mission and what he's doing. And if you want to see a behind the scenes look at everything that happened at last year's Vault Conference as you prepare to attend this year's, just like myself and my team too. Click the video right here. I take you behind the scenes and show you the entire three day Vault experience last year with me and my team as we got to attend it and see all the tickets we helped Patrick by David sell in person. Click the link, watch the video, and I'll see you there. Cheers.