I made $125k in 30-days with this NEW 'HYBRID' Agency Offer

Hey, what's up? This is Brian with adspend.com and in this video I'm going to show you how we generated $125,000 in the last 30 days from this new hybrid agency offer.

Okay.

I'm going to cover what this hybrid offer is and exactly how it works and show you the step by step process that we're taking clients through so you can see for yourself what it looks like. I'm also going to cover how we sold $125,000 and made $125,000 in the last 30 days and using this hybrid offer. And I'm also going to share some minor hiccups we've encountered along the way, so that way you can learn how to avoid those hiccups yourself if you want to do something similar for your agency or for your clients businesses. And I'm also going to cover what we're working on next to scale this offer and really the company to eight figures now that we have an ascension ladder built out from start to finish for adspend.com so without further ado, let's dive right in. But first, if you don't already know who I am, my name is Brian Mongada. I'm the founder of Adspend. We are the Most sought after YouTube ads agency in the entire info marketing industry. We spent well over $50 million in the last three and a half years. We've worked with big names like Sam Ovens, who partnered with me on Wetube, Cole Gordon, Brandon Carter, Jeremy Miner, Charlie Morgan, Sarah Turner, Bejos Kulian. The list goes on. But let's get into the meat and potatoes of the video.

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What this hybrid offer is and how it works. Okay, so back when I was in Colombia and I was there for three months staying in Medellin, we had a client who wanted to work our agency, adspend.com okay. And they reached out to us, but they didn't want us to do the media buying for them.

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He wanted to work with our agency, but he also wanted to learn how to do it himself. And so he really just wanted our help with the creatives.

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And he wanted to learn how to do the ads management himself. So I customized the deal for him and basically just sold him the first month of our agency's done for you process.

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We would basically just write his ads, coach him on how to film them himself, edit all the videos for him and set up plus launch his campaigns too.

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So essentially we create all his YouTube ads for him. We'd set up his ads account and conversion tracking. We'd create all his starting campaigns, and after we press go, we'd coach him for 12 weeks on how to manage, optimize, and scale the ads himself. We offered this for $20,000 total.

Okay.

And $5,000 a month for four months. Okay, so basically it's 20k, just pay $5,000 a month for 4 months. That was the offer. And he said yes. And that's when a light bulb moment went off in my head and said, huh, I wonder how many more people want us to just help them with the YouTube ads so that they don't have to worry about writing their own scripts, how to film the ads themselves, you know, where to edit the videos, how to edit the videos, how to find a good video editor, and you know, what campaigns to start with, what targeting to choose. Like, let's just skip all that for them. Or they can skip. They can press the skip button through us and they just have the ads running. And so that's when I started thinking about how we can obviously sell more of this offer. Now let me show you why this is so significant. Okay, I'm going to walk you through our client journey maps. You can see exactly what we're doing for this client and for these clients right now. Okay, so here's our 90 day client journey.

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And I'm going to scroll over and try to zoom in here to month one, if I can. Let's see if I can just zoom in here.

There we go. Okay.

Month one over here. Every single time we onboard a client to the agency, it's the exact same rinse and repeat process. Because every single client needs new creative. It's 80% of your results on YouTube ads are determined by your creative.

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And 80% of your creative results determined are determined by your hook. And so the creative process is very specific. You can't skip this step. We never skip the step. Whenever we've launched clients ads without this, it's never worked.

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So that's why we are very, very much a stickler when it comes to following this process step by step. And so, long story short, we have an onboarding call, okay? On the onboarding call, we get access to all their ads accounts, their brand guidelines, their creative resources. We set timelines, expectations, and then we book the offer, packaging and positioning call. The offer, packaging and positioning call is where my creative director and my copywriter get on the call with the client and they review the client's offer, packaging and positioning worksheet. This Worksheet is to be filled out before the call happens, so that the client fills out everything that we need to know about their ideal client avatar as well as their offer and how it works, their brand, their vision, their, you know, where they're going with their business so we can understand them better. And then we start the script writing process because we have to understand what their offer is, what who they're trying to target and where they're trying to take this business. Okay, then we go into script writing. Okay, so now we're in creative mode.

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Script writing takes about three to five business days because we don't want to rush this. Whenever someone rushes this again, it doesn't work. And then we go to the script rehearsal review call. Okay? So again, keep in mind this is all done for you right now. Okay? So besides the client, you know, hopping on a few calls and filling out a few documents, we're doing the work here. Then we write the scripts for the client. We hop on a script rehearsal, coaching call or review call. We read through the scripts with the client, we edit things as necessary per the client's recommendations. We don't change too much, just a few things because the scripts are written by us for a reason, right? And then the client knows exactly what to say, knows exactly how to say it, knows exactly where to say it and what props to use while they're saying it, if any. So it's all done for them. They just have to press record now and then send the files back to us. This is where the client goes into filming. Now keep in mind, when the client is doing the filming, our team's already in the background setting up their ads account, their conversion tracking, choosing their targeting and building their campaigns. And then our editing team, once the client sends the files back to us, begins the video editing process. And so once the videos are edited and approved by the client, then we upload them to the client's channel and then into the campaigns. And then we have a pre launch call. So the pre launch call, we go over the strategy, we realign on expectations, we share with the client exactly what's going to happen next and exactly what to expect once the ads are live, so everyone's on the same page, and then we press go. Okay, so this process in month one takes about 21 to 30 days. Okay, best case, 21 days, you know, on average 30 days. Because sometimes there are delays in this process. You know, the client doesn't wants to change a few things, maybe with the edits or maybe, maybe they just Weren't able to film the ads on time. There's things that happen, obviously, that can delay the process. We're very upfront and honest with our clients about, you know, the faster they get to work through each step of this process, the faster we can launch. 21 to 30 days is the average time to launch. Okay, so now once the ads are launched, here's the cool part about this offer. So the first month is done for you, like I said. Then in month two, three. And then we added an extra month for these specific hybrid clients. So there's 16 weeks total. We're now coaching them on how to manage, optimize, and scale the ads themselves.

Right.

So now we're going into the coaching phase. So this month one's done for you. Month two, three, and four is all done with you. All right, so in month two, for example, we're testing the ads. We're seeing the leads come in, we're seeing the calls come in. We're, you know, obviously reviewing the metrics with the client on their VSL tracking sheet to see what is the problem. We're diagnosing any bottlenecks with them. We're showing them how to read the data, showing them what to look for in the campaigns, showing them how to optimize the campaigns. We're helping them potentially optimize their landing page if the conversion rate's not on par. We're helping them with their nurturing sequences if no one's showing up to the call. And then we're helping them potentially refresh their ads with their iPhone if the ads aren't getting enough clicks, which won't happen because we're doing, obviously, the creative for them. And our creative, on average, lasts a minimum of a year. Year. So that's why we can't Skip this process. YouTube ads, the best part about them is, you know, once you have a good YouTube ad, it can last upwards of two to three years and continue delivering leads, calls, and clients for your business. And so obviously, there's a lot of things that can happen in month two, three, and then four. So that's all to be determined in the coaching aspect. But typically, once we're in month three, they're. They're profitable, they're scaling, and now they're just increasing the budget. All right, so that's the overview of how the offer works. I hope that makes sense. Long story short, we offer this for $20,000, $5,000 a month for four months. He said yes. Okay. Now here's how he sold $125,000 of this done for you, Done with you hybrid agency offer in the last 30 days. So I simply took this offer and I emailed my list, okay? I posted about it in our free school community, all right, as well as I posted Instagram stories about it one day. And on those Instagram stories, I got so many yeses saying people were interested in this offer that we booked like 10 calls, okay? And we ended up selling more than half of them. All right? So last month we sold four more of these done for you, done with you hybrid offers. And here's exactly how we did it.

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We sold another one for $20,000 total. And again, it was $5,000 a month for four months. Very easy to say yes to then because we closed two out of two. I said, okay, there's not enough friction here. This is selling. We're 100% for 100% right now for close rate. Let's up the price. $25,000 total. And then we did one $25,000 total, 10K cash collected now, and then 5K a month for three months. Then we did another $25,000 total, 10k cash collected up front, and then $5,000 for three months. And then we did another $25,000 deal, 10k cash collected, and then 5k a month for three months.

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So you can see we get again, 3 for 3 for this pricing now. And said on Friday, this past Friday, we sold another client for $30,000 total, 15k cash collected, and then $5,000 a month for three months. Because again, look, they're paying upfront the 10 and the 15k for this done for you process. We're creating their ads for them, right? We're setting up the ads accounts and we're pressing live or go on the campaigns to. To get them leads, calls, and clients. This is the hardest part, the part that trips most clients up in the process itself, because they have to figure out how to do all the tech. They have to figure out how to write their ads, how to film their ads, how to edit the videos. Who's going to edit the videos. It's all very, very, very hard for most clients we've seen, okay? So we just take the hardest part off their plate for them, which is why this price is so justified. Because again, if and when we follow this process for our clients, our YouTube ads continue printing leads for them for up to three years, okay? They can consistently get leads, calls, and clients for the next two to three years with these ads, as long as they keep this system running. Which is why it's so worth the money, even at $30,000. And then for the 5K a month, you can see here for the rest of the three months, okay, that is where they are then paying the recurring revenue. So for month 2, month 3, and month 4, they're paying 5k a month.

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And that's the coaching aspect. So done for you. Done with you, done with you, done with you. So in total, we've generated an additional $125,000 for our company in total revenue with $50,000 in cash collected. Not bad. Okay. However, now let's go into some issues we ran into along the way. So some minor hiccups we ran into with this offer.

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It does. It hasn't come with its, you know, without its complexities. We had one client refund, so this one over here, they refunded the $20,000 after. Well, basically, it was. It wasn't 20k. It was just 5k a month because they only paid 5k for that first month to get up and running because they were expecting something different.

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And to be fair, you know, it wasn't the right fit for us either. You know, long story short, what happened was they were very controlling in the creative process. And obviously, if you're hiring an advertising agency to help you with your advertising, you need more help than you probably think. And we just weren't willing to continue with the. With the service. And so they ended up moving on. We ended up moving on. But it also taught us a very key thing. One mistake that I personally made, and I'll humbly admit this is we didn't have a separate coaching group for these clients. Like, for example, these clients are paying for the result, right? They're paying for the Done for you. Done with you to get the YouTube ads to work. I made the mistake of adding this specific client into our mastermind group, where, again, our admin mastermind is a backend mastermind. It's high ticket, right? It's a yearly access, and you get access to me on a weekly basis where I spend two hours with all of the members live on a call on Zoom, and I answer questions, you know, you know, we hang out, we have fun, we collaborate with each other, we talk about, you know, marketing mindset masterminds, and we help each other.

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But this client specifically wanted more coaching, like specific Q&As about ads, about copy, about media buying, about, you know, sales process and all that, which is totally fine. We just didn't have that group available. So it also taught me that we needed a new school group for these coaching clients. And so we ended up making the Admin Academy, which is a brand new school group that we're now going to be launching. I'll talk about that in a second. Second, for coaching, specifically, inside of it, you have our Entire Classroom with YouTube ads, content, sales training, management and leadership content, agency owner content. And there's going to be a lot more coming. Plus weekly Q and A calls with my team to answer questions about media buying copy, creatives offers, funnels, tech and tracking setting in sales. That's going to be with my team. Okay, so this also taught us that valuable lesson. Now let me keep going here. It also showed us that if we continue enrolling more clients into this offer, it can and will increase the number of team members or contractors we'll need on staff to fulfill these clients campaign successfully. Because again, the done for you aspect is us writing the scripts, editing the videos, and obviously setting up their campaigns to launch, which requires more bodies to be able to do this at scale if we enroll 10, 20, maybe even 30 clients per month.

Right.

Because this offers selling, so why wouldn't we do that? So obviously it will require more teams. More from the creative team specifically.

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The good news though is that now we're in the case study phase of this offer where we can see, okay, great, out of the five clients we have on this hybrid offer, how many of these can potentially upgrade to our full done for you agency service where we partner with them? We're already seeing that out of these five clients that paid us and that we're working with right now, and they're about to launch, we're seeing the ones that we already are excited the most about, which is obviously all, all of them. But which ones have real potential to ascend to our agency where we partner with them and we take everything off their plate. All they got to do is record. And you know, obviously if they're a partner of ours, we'll even go out to record with them in person. So it's, it's a cool sort of like starting ground for potential agency clients. We're kind of selling this hybrid offer that is for a different market segment that we're serving. And thus it's giving us more opportunities to sign more agency clients in the near future while also serving the market who isn't really ready for, you know, fully committing to us as an agency just yet, or us to them for that matter. And so anyways, that's something I wanted to share with you guys, to give you an update of what's been working for us and what we've been up to now. Here's what we're working on next. Okay, so yes or so not yesterday. On Saturday, I launched YouTube ads for our company with the goal of selling more of these coaching clients.

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To see if this campaign has legs to cold traffic. My focus right now and our company ad spend.com is scaling out a front end offer to cold traffic that can feed into our backend mastermind and our agency, AKA doing what we do for clients, but now for ourselves. So I'm happy to share more about this with what that looks like. But let me just show you a screenshot because I think a lot of people just don't show what this looks like. But the reason why this is so important is I want to you show, show you essentially the value ladder that we have and the ascension model of the company. So at the left here you can see this is the traffic source. So every social media profile that I have leads to the free school community. Inside of our free school community, we have a free YouTube ads mini course where you can get our entire agency's creative process for free, plus join a community, ask questions from everybody else in the community. It's free. You can join. It's right under the description of this video. Now the next step you can take to work with us is by buying our course by itself for $2,000.

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You can buy that inside of the free school community. It's basically a one click upsell and then you have the course. Now the next thing that we have that we just built out because this, you know, hiccup that we ran into with these coaching clients is we needed a new mid ticket coaching program to serve this market. You see, when I was partnered with Sam Ovens, for example, we had stopped selling our YouTube ads coaching program that was done with you because Sam asked me to partner with him on Wetube. And so we, we put a pause on selling our own YouTube ads coaching program. We started selling Wetube and now Wetube is no more. Right? We're not selling Wetube anymore. Sam's all in on school. So there's this huge gap in the market of people that want to learn how to scale with YouTube ads. But they don't want to join a backend mastermind and they don't want to pay for our agency because it's too expensive and we are very picky about who we work with. And so they need a mid ticket Offer to join to learn how to do it themselves. Which is exactly why we introduced the Admin Academy. The Admin Academy is our coaching program for coaches, course creators and agency owners. People who sell information products and want to scale with YouTube ads. Inside you get access to our entire classroom with content to learn how to do it yourself, as well as weekly calls with my team, again, on copy Creatives, offers, messaging, media, buying, strategy, setting and sales, and tech and tracking. Anything you need to get set up, launched and scaling with YouTube ads on your own or with your team's help is inside of this. Now it's our coaching program where you can work with my team to get this up and running yourself.

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So the reason why that's so important now is because now we have the ascension ladder for us to scale to eight figures, right? We have every single offer for every single segment of the market.

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And ignore this price. This price probably isn't going to be the same price by the time you're watching this. Whenever you're watching this, it'll probably be a lot higher at that point. But just for sake of example, you can see now we have our traffic sources, we have our free school community, we have our course, we have our done with you and now we have our done for you agency and our mastermind. So it all feeds off to each other. Because now once we have people in the coaching program, which is why we launched ads, they can then ascend to the mastermind to work with me one on one and build a team, become a better leader.

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Dial in their operations and scale to 100k a month plus. And then if they want to hire us after the coaching program, they can literally just hire us because we've already helped them get the results on their own with our coaching and our content. Right now we have a sort of like a done for you done for you that then we have a done with. Sorry, done with you. Then we have a done with you kind of done for you premium version, which is this hybrid offer, which is obviously way more expensive, but it's taking the entire creative process and account set up off their plate. We're doing it all for them and then we're coaching them for an extra 12 weeks inside of the admin academy. So I hope that makes sense. I hope that explains exactly what this offer looks like and what we're working on next. Again, just being very transparent with you to show you where we're at as a company and I'm happy to share more about this hybrid offer and our ad strategy with you in the future. But for now, Happy Monday and let's have a great week. If you have any questions, leave a comment down below and let me know. I'll be happy to reply as soon as I can. Until next time, I hope you have an amazing week. Keep smiling, keep learning, keep growing and I'll see you in the next one. Peace.