A founder explains why hitting big business goals requires mastery across multiple disciplines: marketing, sales, and customer service. He uses the Swiss army knife as a metaphor for the versatility entrepreneurs need to actually grow and sustain what they build.
When you're building a business, you basically want to become a Swiss army knife. You're taught very early on that you need to master one skill and one skill only. And that used to be true in my personal opinion. But nowadays you have to be a master of many different skills. You can't expect to master every single skill. But in business, you need multiple skills and you have knowledge in multiple disciplines. For example, marketing. Without marketing, you can't get customers at scale and be able to grow your business. Number two, sell. If you can't convince those people that you get into your business to actually make a deal with you and buy your product, you're never going to be able to actually make money. And if you can't service those customers and fulfill on the product with customer service and making them happy, you'll never be able to have a successful business because people will be pissed off and complain. Those are three different skills right there. So you want to be a Swiss army knife. Swiss army knife has multiple different gadgets on it. It's not just one knife, it's a knife. It's a corkscrew, it's a mini blade. You got to become a Swiss army knife in business if you want to become lethal.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
