Dr. Mike Diamonds argues that creators who aren't having fun making content will lose their audience. When you're genuinely enjoying yourself, it shows in the work and people actually want to watch it.
I got to talk to, like, Dr. Mike Diamonds. He's also in the mastermind. He's a client of ours. He's like 1.2 million subscribers. I was asking Mike his opinion on my content strategy and everything. What's interesting is the biggest takeaways he was telling me for YouTube, organic, specifically, was if you're not having fun creating the content, like, there's no way you're going. You're going to be able to grow. I don't know about you guys, but whenever I post a piece of content that, like, I'm not truly sold on myself, it fucking flops. Like, I just posted it to post it, and then guess what? It doesn't do well. You're not aligned with it. It's. There's just a. The energy there is just not transferred well. It's just all energy. The videos that I truly want to create and then the ones that I have the most fun with, the ones that I know the audience is going to like because I like it, are the ones that do the best. It's just. That's just how it works.
You could see the ones that you're the more passionate about and how they result in more views because you're. You're interested in it, and therefore we become interested in it.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
