It starts expensive but keep going. #shorts
2 Sept 2023
Cost-per-action starts high when you launch a campaign but drops as you gather more data. Stick with it through that expensive first week and the algorithm learns what works.
Cost-per-action starts high when you launch a campaign but drops as you gather more data. Stick with it through that expensive first week and the algorithm learns what works.
Day 1 to 3 usually sucks. Like your CPA is like 3 to 4 times than what you really want to pay. But then like day four, usually day four to five, more often than not, drops to where you want it to be. And then day six to seven, it's like below your target KPI. It's crazy, but again, you have to have enough data in the account to where this works.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
