IT'S NOT ABOUT THE ROAS // BRIAN MONCADA
31 Jan 2024
A look at why return on ad spend misses the real picture in Facebook and YouTube advertising. The speaker argues lead quality and cost efficiency matter more than chasing ROAS numbers alone.
A look at why return on ad spend misses the real picture in Facebook and YouTube advertising. The speaker argues lead quality and cost efficiency matter more than chasing ROAS numbers alone.
If you told me, okay, I'm spending 60k a month on Facebook right now, and you had a VSL that showed me that YouTube can give me a 30% cheaper cost per qualified lead that's going to average out to be a better customer. I would eat that up and out. I would, I would. I would. It would incentivize me to join now. Now I have the data to show me I should diversify. It's just a such a better quality, quality lead on YouTube. Okay, well, show me the data. What's the data to support that? Because that's what we've been saying, too. And what we've made the mistake of saying is, Roas, we can, we can guarantee 34x. And he's like, yeah, but you guys don't control that. Exactly.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
