Erik Uberman talks about building a workforce that values hard work over high pay. The conversation covers how to attract people willing to put in long hours and why setting clear expectations about work culture matters when hiring.
I think you have to run the.
Company you want to run and get.
You'll get the people you get. I think people, like, there's so many.
People in the world that, like, I'm not really worried about finding.
Like, we're not being anything crazy or unreasonable here, like.
Saying, let's work in an office together.
Like, But I will say, like, I saw a poll about a month ago that actually surprised me, which it was if. Would you rather work 25 hours a week and make 125 grand a year, work 70 hours a week and make 300 grand a year? And I was like, no brainer. 70 hours a week, make 300 grand.
Like, I want to work like most.
Wants so I can live like most can't. Like, that 100% drives me, and I would definitely do that.
And I.
Expected the majority of people.
To want to work 25 hours a.
Week instead of 70. But what percentage do you think of people would rather work.
25 hours a week?
At least 80%. 80%? Yeah. It's 92.
Wow.
Yeah. I'm sorry. 98.2. 98.2. Excuse me. Just under 2% of people will actually.
Want to put in the work to make the money.
I'm like, okay, so I need to find that cohort. Yeah. And I need to make an opportunity where they can, but I want to.
Find the people that want to grind, that want to work hard.
And I think when you set up your culture and you set expectations that way, I think you'll attract those people and you'll scare off the other people, and that's okay.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
