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Thing you need to do before you even think about running ads is number one you need to identify your target market. Now this is the most important piece before you start running ads. Why? Because you cannot expect to create high converting ads that actually get the right attention to people that are actually interested in your products or service. If you're not crystal clear on who those people are, okay you will never be able to scale the cold traffic. Okay people who don't know you, never heard about you or your business and get them to buy from you if you're not crystal clear on what their pain points, problems, desires, goals and dreams are. So if you're targeting anybody and everybody you're going to just burn a lot of cash. You're going to light it on fire basically and your ads are never going to work and you're going to be beating your head against the wall wondering why aren't my campaigns profitable.