This is a YouTube video titled "Leila Hormozi shares her $100M hiring secrets" containing a discussion from November 3, 2022, where Leila Hormozi talks about the importance of having a marketing channel and a talent acquisition funnel to attract and hire top talent for business growth. The content focuses on the challenges of managing multiple roles in a business and the necessity of hiring to overcome income caps and operational limits.
Now, who here is actually sold a client, but you did like a really shitty sale, like they weren't sold well.
So Leila Hormozi just spoke on hiring. And more importantly, if you're a marketer, how you not only need a marketing channel and funnel for your business to attract new clients, you also need a talent acquisition funnel to hire better talent, to hire more talent, to hire top talent in your business. And it's kind of funny because when you think about running ads for client acquisition, you're getting clients, but you normally don't think about running ads to get new hires. And it's pretty basic, but it's actually something that a lot of people just don't do. But when you get to a certain point, you're going to need to be able to attract top talent at will. If you are someone who is playing, you know, all the hats in the business, you're the face of the brand, making the content, posting all the videos, helping the clients, right? Running the ads, doing the operations, chances are you're going to stay capped at a certain income. If you're experiencing that, that pain right where it gets hard and it hurts to continue working in the business, you probably need to hire someone.
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