This is a YouTube video titled "Lifetime Value!" created on November 7, 2024, featuring Sam Ovens discussing the importance of understanding lifetime value (LTV) when running Google and YouTube ads to grow paid or free school communities. The content is a monologue focused on marketing strategy and ad effectiveness.
Sam Ovens just released Google Ads conversion tracking for school, which means you can now run YouTube and Google Ads to get more clients and more school members into your paid or free school communities. But here's the thing. If you do this without knowing these three words, you'll be wasting a lot of time and a lot of money. And those three words are something called ltv. Okay, Lifetime value. Because most people that I know who try running ads to their school communities don't know how long someone actually stays in their paid or their free school community. They don't know how to monetize it. And even if they do have a paid community, they don't know what their average lifetime value is in that existing school community. So until you run ads and actually test this for yourself, you'll just be guessing. Okay? So if you want to start running ads on Google and YouTube, then you got to make sure you know these things. And if you don't, just know, it'll be a test and you'll be figuring it out along the way. Okay, now go out run ads and go growschool.com.
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