A speaker explains the mirror principle: you attract what you are, not what you want. To scale your business and land better clients or partners, you have to become the person you're trying to attract first.
I talk to a lot of coaches, course creators, and agency owners who all want the same thing. They want to scale, they want to make more money, they want to get more clients. Now, on the surface, they're doing everything right, saying all the right things, but they fail to actualize this one key principle that's preventing them from achieving their goals and dreams, preventing them from scaling, preventing them from getting more clients, and preventing them from making more money, which is the mirror principle. The mirror principle states that our outer world is a reflection of our internal image. And until we first become the person that we want to attract, we'll never, ever be able to have them as clients, as friends, as partners, as husbands, as wives, or even team members. Let me say that again. Until we first become the person that we want to attract in our lives, will never be able to have them, never.