My $60M YouTube Ad Script Template (STEAL THIS!)

If you want to create an ad script that will grow your business and print money for you, watch until the very end of this video. Because I've spent over $60 million on ads in the last four years. And in this video I'm going to show you how I would write a script if I was running a completely new ad today. So as you can see on my screen right now, we have my $60 million ads script. This is the same script framework and template that we use for all of our six, seven and eight figure clients at our company, adspend.com and the same script I've used to help industry leaders like Patrick Bet, David Cole, Gordon, Sam Ovens, Charlie Morgan, Daedros Cooliam, Brandon Carter, Jeremy Miner, and a ton ton more of coaches, consultants, course creators and agency owners who you might not have heard of yet, but you will very, very soon. And I'm just going to give it to you for free. But first I'm going to walk you through exactly how it works. So the first step to any successful YouTube ads campaign is a high converting script.

All right.

The purpose of this document, this template, all right, is to provide you with a copy and paste system that allows you to quickly write your first or next five high ROI ads in 60 minutes or less. And quite frankly, it should take you about 30 minutes to be honest with you. So by the end of this, you'll be able to have it written for you pretty much right away. So the first step to writing a high converting script is in Avatar deep dive. So you can going to want to answer all these questions in depth. So I have about 12 questions here for you that really answer a few specific things. Okay, who are you targeting exactly? What specific person are you going after and what are their problems? Pain points, desires, frustrations, dreams and goals. These questions make you think about exactly who you're targeting with your ads because until you get clear on that first, you'll never be able to write a high converting ad script that can print you money on demand. So the first question, the biggest result I can help a business or person achieve is and you want to enter your answers right here. Okay, so think about it. What's the biggest result or transformation you can help somebody achieve? Okay, what is it?

Right?

Is it losing more weight, Getting in shape? How much weight? How much more in shape?

Right.

Being very specific about the transformation you can help someone achieve is going to be very, very clear. And especially if you can add a timeframe to that without a bunch of, you know, frustrations that they're currently suffering from. You can. You want to make sure you write about three to five sentences here. @ the very minimum, your offer statement, essentially. What can you help somebody with? Exactly. Now, number two, describe your most ideal client or customer you've ever, you know, had that you want more of in rich detail. So, for example, what age are they? What gender are they? What lifestyle do they have?

Right.

What job do they have, what their family life is like, what hobbies do they have? And do they have a specific name that they use or call themselves or identify with?

Right.

So, for example, if I was running ads targeting more, you know, direct response marketers. Well, anyone who's a direct response marketer would most likely click on an ad where I'm talking to direct response marketers or copywriters.

Right.

Or funnel builders. So really using those names to get clear on who you're talking to. Overweight moms who have two kids and are stay at home and they take care of the household.

Right.

Very specific right there. As opposed to moms over 40. Right. It could be any mom over 40. And maybe your offer is broad enough to help those people.

Right.

Every sort of mom you can over 40. But if you're more specific on the exact language that they use and what they would refer to themselves as, it'll make your ads that much more powerful and allow you to obviously convert to cold traffic. So. Right, very specific out in rich detail there. All right, now the next question. What's the biggest problem your most ideal customer has? Okay. What are they suffering from? Right now we. What problems are they suffering from? What are their pain points? What's the biggest one? The biggest one that by far, if they could eliminate right now and solve, they would be extremely happy and they would transform their life and be, you know, just overjoyed with just amazing, amazing results. Right. What's the biggest problem? Write it out and make sure it's in rich detail. Now, number four, what frustrates your ideal customer the most? What keeps them awake at night?

Right.

What keeps them staring at their ceiling wondering, dang, dude, like, when am I gonna figure this out? Or when is this gonna happen for me? Or if I could just solve this problem, what frustrates them on a daily basis?

Right.

What are they always thinking about that they just want to get off their mind and off their. Off their chest immediately?

Right.

What is it? What frustrates them? Get very clear on that. And then again, number five, like I said before, what keeps your ideal customer awake at night worrying, fearful, anxious, stressed, you know, just up and tossing and turning, not being able to sleep and get some rest. Write it out. Be very specific here. Promise you. This seems like a little bit of work because it is, right? Because if you do this work and you use these questions and you answer them and you take the time to it do right now, right? Even before you have this template in your hands, you just do it in a journal, you will be able to get crystal clear on who your ideal avatar is. Now, what humiliates your perfect client. So like for example, right? At an event or occurrence they're trying to avoid. So for example, are they afraid to go in front of a group and talk to them publicly, public speaking right in front of a group and pitch their offer. Maybe they're not confident in their public speaking abilities, but they know they're an expert at what they do. They. They just don't know how to communicate exactly how it could help the person that they're looking to help. And that's frustrating them.

Right.

And they're scared about it because they know that they might be someone who's going to be, you know, embarrassed or made fun of. Maybe they had childhood trauma around that.

Right.

You see how we're getting deeper here. We're adding layers to this. It's not just very surface level, like what actually is their humiliation that might trigger some past trauma, that if you tap into that it in their head, they're going to obviously want to learn about how you can help them with it. And then what's the cost of staying where they're at right now? We're halfway there. We're almost through all the questions, right? What's the cost of staying where they are right now? How bad can things get if they don't fix it? So for example, if I'm targeting business owners like coaches, consultants, course creators and agency owners who are at stuck at 30k a month and they can't scale past 100. They're trying a bunch of things, but nothing's really working. What's the cost of staying at 30k a month? Well, if they're a solopreneur, most likely because they're only making 30k a month, which really they shouldn't have a big team if they're only making that amount of money. They're probably not going to be able to ever get out of the work that they're doing and never be a true CEO and business owner instead of working in the business. That might be something that obviously prevents them from hitting their goals and their dreams. So if I can tap into that conversation going on in their head and saying, man, have you ever felt like you just can't get past this 30k a month bottleneck to be able to hire a player, team members who can do the work for you so that you don't have to. To take care of the clients and not worry about them leaving because you know that if you stopped working, the clients that you work with wouldn't ever continue working with your company because they like to work with you. But you can't ever hire someone who's just as good as you. And that frustrates you.

Right?

You need to find talent, but you're not making enough money to be able to do it. How do you solve that?

Right.

That right there is a lot more descriptive, obviously, and it's identifying the cost of what's going to happen if they stay there. What happens if you can't scale past this mark? Well, you have to just continue working day and night, even when you're trying to start a family, right? When you have kids who want to spend time with you, but you can't because you're on phone calls all day long fulfilling orders or making sure you're responding to clients in Slack, and it frustrates you and it keeps you awake at night knowing that you just need to solve this problem. You see how that's specific? Okay, so that's how you want to obviously answer these questions. And again, what's the future problem if they can't fix it?

Right?

What's the problem? And then what's the future problem of that problem if they don't solve it? You want to paint that picture for them. And then number eight, what is the most urgent pressing crisis they want solved right away? Okay, the real pain they're facing, the thing they need fixed immediately.

Right?

The most urgent pressing crisis. You can see, I'm asking you similar but different questions here. And you're like, man, I feel like I already answered this. I promise you, if you continue answering this in full, it'll bring out more answers and you'll get more clear on exactly what messaging and wording you can use in your ads. And number nine, what are the three things that frustrates the top three things that frustrates your perfect clients on a daily basis? Is it doing things they don't want to do?

Right?

People. Right, like people that they work with or circumstances that are happening to them or chores that they just hate doing? Like, you know, going out and obviously sending maybe gifts to family members or friends. Things that Just are taking time away from them, from actually working on their business or you know, having to, you know, clean up the office or having to, having to take care of their laundry or their, their actual, you know, meal prep, things that like, are low ROI activities for them in their business. So what are the top three things that frustrates them? Again, similar, but different question now. Number 10, what does your perfect client complain about when they're with their friends or family? Okay, maybe they don't have enough money, things are too expensive, they don't have enough time, or they don't know how to do something, but they wish they could. What are those things that they're saying in conversations with people that they know or people that are in their community? Think about that. And this really prompts you. You should be learning right now. If you can't answer these questions like specifically, then this should be a sign that you should be spending more time with your ideal clients and customers. Get around them at events, workshops, masterminds or communities where they're hanging out. Go in forums like on school free school groups and actually talk to them. Ask them questions. What are you struggling with? What frustrates you? What pain points do you have? What do you wish you can just get solved right away? Because you should know these word phrases that they're using. For me, for me, for example, we have sales calls every single day where we're recording them and we're able to see in the AI recording software that we use exactly how they're saying their problems are and what frustrates them the most. And we can use these in ads to target them to cold traffic and get right in front of them with an ad script just like this. So if you don't know these phrases, I would encourage you to basically after this video, make sure you go spend more time with them and ask them what frustrates them? What do they complain about? Number 11, what is your most ideal client or customer want more than anything else? What's their desired transformation, their ultimate goal? What do they want to do? Right, like not just their goal in terms of money, but what does the money get them? Okay, what is their why? What is their true purpose? And then last but not least, what is the biggest mistake your perfect client is making right now related to the problem that you solve? And you can see those 12 questions when you answer them and spend time actually answering them in depth will give you exactly who you're trying to target with your ads, which is the avatar deep dive. And that's step one. Now, step two, okay? It's offer positioning. Okay? So you have an offer, whether it's a high ticket, you know, course, coaching program or service, or Maybe it's a SaaS product or an E commerce product. But you need to be able to position this offer and make it the go to leading thing that everybody needs in your target market to buy immediately as opposed to anything else they could potentially buy to solve their problems. And this is why we call it offer positioning. So now you're going to answer more questions. I know, I know. You just want to get to the script and you want to start writing some ads that are bangers, but you can't do that until you solve step two. All right, we're almost there. Now number 13, who are you? Who, who is your company?

Right?

What do you do? What does your company do and who do you help? Exactly right? What's the problem you're solving and how do you do it? You want to answer this question? This is like an offer statement as well. Like, my name is Brian Montgaba. I'm the founder of Adspin.com we're an advertising agency and education company. And we help six, seven and eight figure coaches, consultants, course creators and agency owners profitably scale to cold traffic and make sure they print more money on demand using paid ads. And you can see that. That's very clear. I spent over $60 million on ads. And you can rewatch my intro to show you exactly how I was able to make that offer statement and very clearly define who I am and why you should listen to me and, and trust me, when you started watching this video and you want to do that same thing for you. Number 14, what are some of your biggest accomplishments, awards or features?

Right.

Like actually hype yourself up right now. How many awards have you gotten? How many clients have you made millionaires? How many clients have you made? Six figures. How many products or customers have you sold online? Like, what is your reputation and what's the social proof?

Right.

I gave you some examples here. You want to make sure you use all the social proof you can and answer that in depth. Now, number 15, what are the three to five things they need to do to fix their problem? Okay. Or achieve their desired result? Think of the three to five mistakes and action steps they can take right away to get to their desired result Right now. And this is where you'll be using this as an education piece in the script, which we'll get into in a second. Okay, so what are the three to five things they need to do? Right now to fix their problem or achieve their desired result. Number 16, what are you offering to them to help them in your ad exam?

Right?

Is it a free training? Is it a free strategy call? Is it a free school community? Is it a free lead magnet, free downloadable PDF? Is it a, you know, actual product that you're selling? Okay, Is it a low ticket product that's a book or something online that they can get for only 7.99? What is it? Write it out. Okay, number 17, what is the unique mechanism that makes your offer different? Okay, so why is it better? Why is it unique? And typically you don't necessarily need to name it anything like that. You know, it's just like a random name that you came up with. But there should be a reason why your offer, your service or your product is different and works better than anything else they've tried before, right? It should be so specific and so unique or sound unique that it is a light bulb moment when they hear it in the ad and they say, that's because I didn't get the result, that's why. Because I didn't have that thing right there in that part of the product that I bought last time. So I give you some examples here. Like for example, muscle confusion, one of the biggest unique mechanisms by P90X, right? They came out with a hot product in the early 90s on infomercials selling P90X at home, workout programs with weights. And they said that the reason why you can't build muscle and you can't lose weight and get in shape is because muscle confusion right there, you're not confusing your muscle enough for them to actually stimulate growth. And it worked and it sold like hotcakes. Okay? Signal to noise ratio. Another client of ours, Endless Options in the past use this to help more men land dates and meet more women. And it was their unique mechanism, okay? RPF4 method, another one as well. And again, you don't have to name it something specific like that if your product or service is better because you do it a very specific way. Again, that's good enough because you're doing it in a very specific way that they haven't tried in the past. That's unique mechanism number 18, what do they get when they click on your ad? So for example, you want to paint the picture of what happens after they click on the ad ad. Whether you're running this on Facebook, YouTube, Google, TikTok, Twitter, all right, LinkedIn, whatever the ad platform you're using is with this script that you're about to write what happens after they click. You want to paint a picture and walk them through the next steps so you can reduce skepticism and make sure you improve your click through rate. Because again, if people won't click on the ad because they might not know what's going to happen, then you should tell them what's going to happen after they click on the ad so you improve the click through rate.

Right?

Just makes sense. So write out what happens after they click. Now, number 19, is there a no risk guarantee on your offer? So for example, do they not pay if they don't get the result? Okay. Do you refund them if they don't get the result? Do they get a 30 day money back guarantee if they're not satisfied with it? Okay, what is your guarantee? Having a guarantee in your marketing can dramatically improve your cost per acquisition, reduce your cost per lead, reduce your cost per call, and make cold traffic a lot more conversion friendly. Because there is a no risk or there is a risk reversal that you can use in your ads to make it very clear what happens if they don't get that desired result from the product or service that you are stating. Last but not least, number 20, why should they get what you have to offer now and not wait? Okay, what is the cost of them not taking action and staying where they are?

Right.

Paint the picture of what happens when they don't act on this now, okay? Financially, emotionally, spiritually, physically, okay? You want to make sure you get them to click. So you want to write out everything that happens if they don't take action on clicking this ad where they can learn more about your offer, your product or service, your course, your coaching program, et cetera, Write it all out. Make sure you go in detail here. The worst thing you can do in both steps one and two is write one sentence answers. And every single time a client does this for us, I have them go back and rewrite it and and actually spend time on it because they know that in order for them to get the results that they want that they're paying us to help them get, they need to be very specific. Okay? Very specific and very detailed here. So make sure you take the time to write all these out.

All right?

Now once you've done that, steps one and two. Okay, now we're going to move on to step three, which is the hook generator. Okay? So now you have all the information about your ideal clients in the Avatar deep dive. And then in step two with the offer positioning about how your offer, your product or your service is different and unique. Now we're going to use those answers to write your hooks. And this is where we can actually just copy and paste those answers. So it's very important that you actually go back and write it out very specifically. All right, so now the hard work is done. All right, so now that we know exactly who you're speaking to, here's some examples of five proven hooks that we've used over the last five years that have helped our clients generate over $100 million on the front end profitably, not just for their brands and business and for their clients as well. Okay, so now check this out. Number one, make a big bold promise or claim. Okay. Make a big, bold promise or claim. Kind of like I did at the very beginning of this video, right? I told you that if you watch the very end of this video, you'll know exactly how to replicate our success to cold traffic with this exact script template.

Right?

That's a big, bold promise or claim. And I'll give you examples inside the template as well. Well, so the cool part about this is you can literally just copy and paste your answer from question number one here. So if you scroll up to question number one in the actual step one, you can see the biggest result I can help a business or person achieve is you can take that answer, whatever your offer statement is, and then just paste it right there. And boom, now you have a big bold promise or claim. And you can watch the example in the template to show you what this looks like for another business who might be similar to yours. Alright, so for example, one of our best ads right now for our company, adspend.com is I will beat your Facebook ads roas in the next 90 days using YouTube ads. Guaranteed or you don't pay.

Right?

Big, bold promise or claim in the hook. That's the hook. Right? It's just telling them what I can do. And I'm adding a risk reversal. And so that's one of the best ads that we have running right now. So copy and paste from step one and then put your bid big, bold promise or claim for your first hook right there. Hook number two, ask a question. Okay, so the cool part about this is you can copy and paste your answers for number 3, 4, 5, 8 and 10 or 12 here. So if you scroll up, you can see all the answers you've written out, copy them in here and make a couple of questions that you can ask and then even combine all of them to write one specific question that you know if you asked the person watching the ad would immediately enter the conversation in their head, head, interrupt their pattern in terms of their, you know, watching the next YouTube video, for example, and get them to pay attention to you and how you might be able to help them too. Number three, call out your ideal client or customer so you can copy and paste your answers from question number two here. So, for example, if you go to number two, describe your most ideal client or customer you've ever worked with that you want more of enriched detail, age, gender, lifestyle, job, specific name, they use all those things. You can copy and paste that in here. So for example, example coaches, course creators, agency owners and service providers right there, that's basically a couple different avatars that we target with our ads. And it's not super specific like seven figure coaches or six figure coaches who are running low ticket school communities. But in some cases it doesn't have to be that specific because we know regardless of what offer or funnel they're running, we can help them scale with paid ads. But you want to take your copy and paste answers from question number two and write that right there, there. Now number four, hook. Number four, qualify and disqualify. So this is one that you can see an example of as well, but you just want to copy and paste your answer from question number two as well. So who is it for? Who is it not for? If you're not a coach, consultant, course creator, or agency owner, go ahead and skip this ad. This is not for you. But if you are, and you're trying to profitably scale past $100,000 a month without relying on word of mouth referrals or organic traffic and slaving your way to the TikTok algorithm, then this might be the most important ad you ever see all year. You can see I'm calling out my ideal audience. I'm disqualifying everybody else who's not in my ideal audience. Number five, act out the problem or mistake your clients or customers make. And I give you a good example here from one of our clients, the Tap brothers, who were selling a body weight at home workout program back when Covid shut the world down and you couldn't even go outside side pretty much. So everyone was stuck at home and people wanted to work out. So they were selling their RPF workout program and they were acting out the problem that most people were making when they were doing the plank. Okay, a plank is the common exercise most people use to, you know, improve their strength of their core. But they use this in the hook of their ad to show people, hey, can you See what I'm doing wrong with this exercise? And it gives your sort of like, who Wants to be a Millionaire? Right. And. And you have different answers, and you've got to select the right answer. And if you do more times than you don't, because if you don't, you lose, then you actually win a million dollars. And so it stimulates your brain to think about, okay, what is he doing wrong here? I do the plank. What's happening in his plank that's off? That I might be doing in mine when I'm doing my workouts.

Right.

So it was a really good hook that helped them propel past a hundred thousand dollars a month in their business with paid ads to cold traffic. And so act out the problem.

Right.

Maybe they're going off and begging for, you know, referrals from their clients, but they don't have a proven, predictable way to get to cold traffic.

Right.

So maybe that's a way you can do that in the ad and make it more funny for us. For example, one of the biggest pain points and problems our clients have is all of their eggs are in the Facebook basket. Before, when we were running just YouTube ads for people, we were always triggering that pain point because we would always hear people saying, yeah, I just don't want to have all my eggs in the Facebook basket. Because they were afraid that their account would be at risk of getting shut down. And so our best ad for the longest time that you can still see on our website is, hey, are all your eggs in the Facebook basket? And then I would act out one of my employees at the time who tripped over the actual, you know, basket and broke all the eggs that were in there. Thus, his business and his traffic was gone like that almost overnight. Really. Again, stimulating the conversation in their head because they're afraid that if that happens, their business is not. Not going to be able to sustain itself. So do that same thing for hook number five. And again, the hook is about only five to ten seconds, which we'll get into in a second. Okay, now those are the hooks. You have five different hooks after you've done that. And again, you can copy and paste your answers from steps one and step two above. Step number four, crafting your story. And close. Okay, so the way we do scripts, the script framework is pretty simple. It's hook, story, close.

Okay.

Okay. So you can see that we just finished the hooks. Now we're getting into the story and the close. Okay. Which is the body of your ad. The hooks are the intros. The pattern interrupts the attention grabbers, the story is where you obviously explain who you are, your offer, what it can do for them, and then close them with making a call to action. So now, number four, story. The framework I give you, included in the story, is very step by step. The first thing you want to do is social proof and credibility. This is again, copy and pasting your answers from questions 13 and 14, which, if you scroll up, who are you, what do you do, and who do you help? Exactly? What are some of your biggest accomplishments, awards or features? AKA why should they care? Like, why should they listen to you? Why should they click on this ad by you instead of watching their next YouTube video or scrolling on their phone on Facebook?

Right.

Why are you credible? Why should they listen to you? You want to write those out, copy and paste them, and, and make sure you write it in a way that obviously makes sense. We're literally in the first seconds of the story. That's what you want to do now. Teaching problem. Okay. Give them the what, not the how. Okay. Most coaches, course creators, and agency owners, the mistake they're making right now is that when they go to run ads, they don't have a crystal clear idea of the specific problem they're solving, the specific person who has that problem, and the specific way that they can solve it. They therefore, their ad doesn't actually convert to cold traffic because they don't have a proven script just like the one you're watching right now. Which is exactly why we use this $60 million ad script and template to get their ads in front of the right people at the right time for the right price. And if they don't have this, they waste thousands of dollars on ads that just simply don't convert or get them really bad leads and ultimately cost them hours and hours of time on wasted junk traffic. So you can see here, I'm writing out the what. I'm not giving them the how exactly, but I'm telling them the biggest mistake that they're probably making. Now, you want to do that a couple times, right? At least two or three times. So you want to give them like one, two or three things there, typically. And then we go into the offer. Okay, the offer plus the CTA number one. So we make the offer, right? So you want to copy and paste your answer from question number 16. So if you go to question number 16, what are you offering to them exactly in your ad? Okay, so this is exactly why I put together a free training showing you how to. How to profitably get a proven ad script. That you can use to write your ads in 30 minutes or less, to print more leads, more calls and more clients on demand to cold traffic. You don't have to worry about relying on word of mouth and referrals anymore, riding on the organic content hamster wheel. And most importantly, you have a proven, predictable and scalable traffic system using paid ads. When you have your hands on this YouTube ads script, Facebook ads script, TikTok ads script script. Whatever the offer is, that's the offer in CTA number one. But you got to click the link right now if you want to get it. Okay, now we go into the unique mechanisms and benefits. And when you use this script, it's copy and paste, simple. It answers a few questions in the very beginning that literally spits out the copy for you. So you can know exactly who you're talking to. And basically you can get it done in 30 minutes or less. It's not going to take you an hour, two hours, three hours. It's going to take you about 30 minutes and you can have your next five or first five ads ready to deploy to cold traffic immediately. No guessing, no wondering how to say it. No wondering what to film. It's very simple. You can do it in 30 minutes or less. You can see it's unique, right? It's different. And there's the benefits laid out right there. Do the same thing for you. And now to help you with this, you just want to copy and paste your answers from questions number 17 and number 18 as well. Last but not least in the story, okay, cta. All right, CTA number two. And again, the only way I can help you is if you click this ad and actually get the script. Again, it's free. Just click the ad. When you do, you'll be able to see a page that you can download it immediately, right? Whatever your offer is, okay, if it's a low ticket school community, you can join, right? It's only $97 a month. That's basically less than a typical gym membership in mostly the United States. But this is actually going to make you money instead of obviously just working on your body. So you get the benefits of both worlds, right? You can use a CTA like that. Now close. Last but not least in the body, okay, the second part of the body in the story, no risk guarantee. So you've made two call to actions now, but why should they do this? Okay, what is the guarantee? What's the risk reversal?

Right?

So for example, again, the training is free, so it's not going to cost you Anything. All you got to do is watch the video and it'll show you exactly how you can install this proven, you know, ads system into your business and use this script immediately. It's not going to cost you anything. Just click the link and go watch the video. It's completely free. That's a form of a risk reversal because again, it's a free training, right? Another one would be, and again, if you don't get the results that I'm saying on this ad, you don't pay. And in fact, you don't just pay. We'll also wire you $5,000 for wasting your time if you've done everything that we told you, but you didn't get the results. Completely different risk reversal, but that's a very, what we call red zone guarantee that allows you to get cold traffic to people attention to you, which is the whole point of the marketing. Now, urgency and scarcity. Here's where you want to twist the knife. Okay, I call this urgency and scarcity plus twist the knife. So now you've done the call to action, you've done the risk reversal you like. You want to add urgency and scarcity here on this ad and twist the knife. This is where you copy and paste your answers from question number 20, which if you go to question number 20, is why should they get what you have to offer now and not wait? What is the cost of them not taking. Taking action and staying where they are? Paint the picture of what happens when they don't act on this. Now, again, twist the knife here. And look, you can keep watching the video you're about to watch and maybe your business will grow. But you and I both know that if you're watching this ad till the very end, right now, you probably know that you could be doing better in your business and in your life, making more income and more impact, but you're not. So, look, my simple offer to you is you can click the link, watch the video, and see if we can help you. It's not going to cost you anything, but I can guarantee if you do, you will learn one, two or three things that will immediately transform your business and add more value to your life. But I can't help you if you don't click on this ad. And you'll probably just go back to scaling your business the same way, the old way, the hard way, that isn't using this new unique method, for example, right? Twist the knife. Another example of this would be one of our clients, Funk Roberts, who teaches men over 40 how to basically increase their testosterone and build more muscle. Right, Naturally. And so he actually was able to twist a knife here because he was targeting men that had stubborn belly fat. And he was able to twist the knife here by saying, look, the reality is, is you can use this system and it can help you just like all the people you're seeing on your screen right now. Or you can continue struggling with blubber falling over your jeans every single time you go off to the beach as well in your bathing suit and look around at everybody else who's in shape and wonder when you're ever going to get in shape just like them, too. So he's painting a picture of things that are in their head that are going to be frustrating them if they don't actually click and take action. Do the same thing for your product and service and you'll have a lot more clicks at the very end of the video. Now, last but not least, in the close, the second part of the story. Right, Call to action number three. Again, click the link. My name is Brian Moncada. I look forward to seeing you in the training and I. And I'll see you there.

Right?

Very simple. Another call to action. Click the link, smile and sign off, just like I did right there. So that is the $60 million ad script that we use for all of our clients that you can use immediately to get more clients from cold traffic. Again, it's copy and paste simple. So now, once you've done this, you're going to move on to step four. Okay, so you've written out the hooks in step three, you've written out the story in step four. Now you simply want to copy and paste your answers into step four. Five, because I've just given you the framework. You just want to copy your answers in steps three and four into step five, and boom, it spits out the copy for you. So you can see I've laid it out for you very simply. You can have all your hooks right here. And again, the hooks usually from 0 to 15, maybe 20 seconds max. The stories from 20 seconds to about 2 minutes, and the close is from 2 minutes to about 3 minutes. Okay? That's the typical length of an ad nowadays that we see working really, really well. Again, it's not like a specific has to be three minutes or less, but this just gives you a framework that we use that is proven to work to cold traffic. And you just copy and paste your answers in this last step number five. And once you have this, you can simply upload it into a teleprompter and begin reading all the hooks immediately and start filming the ads. Okay. And once you've done that, you can upload them to Facebook, to YouTube, to TikTok, to LinkedIn, to Twitter, whatever ad platform you want to run them on. And I guarantee you, you will get more leads, more calls, and more clients who are ideal to your product, product, your service, your company, and most importantly, that you want to work with. So if you found this video helpful, you can click the link in the description and join our school community to actually get this exact script and download it immediately. Once you are approved into the group, you'll be able to access our mini course. And inside the mini course, you get this script. Now, if you want to watch another video where I break down a proven ad that actually helped one of our clients make over $636,000 in 90 days for his high ticket coaching business, then watch this video right here. He's named Brandon Carter and we use this exact script template to help him scale past eight figures in his coaching company. I'll see you there.