This is a YouTube video titled "MY BIGGEST KRYPTONITE // BRIAN MONCADA" featuring Brian Moncada speaking in January 2024. The content is a personal monologue where Brian reflects on his business focus, mindset, and the importance of dedicating attention to one core business rather than diversifying too broadly.
I like the feeling of something new. That's also been my biggest kryptonite. I've been thinking through this lately because I'm like, huh? Dale Carnegie says it in the book, put all your time, attention and resources into the one business. And just. It's like, people always say, don't have all your eggs in that one basket. I say. I say, have all your eggs in one basket and wash that damn basket. I'm butchering it. But in the book, he says, people have so many different businesses, right, that their time's so split, focused, right? And it's like, this has been the one business for us, and that's why the business has been growing. We've been trying different things to grow the business, but it's been the one biz. The one thing I haven't started the restauran know, not that I would start a rush. I haven't started a clothing line. Right? I haven't started a supplement company. It's been adspin.com agency coaching, education. But it's been the one business. But I'm trying to define it even more now. I'm trying to go deeper on my mindset because when it comes to the one thing, I'm realizing, it's like, okay, well, what's the one thing for this business that we are focused on doing? Right? That's why I'm thinking about the division and the goalable mastermind. What is that? How does that work? Can it. Can it work? Can we just have a mastermind and nothing else? Is that possible?