NEW YouTube Ads Masterclass for 2025 (From $0 to $10k/day)
This is a YouTube video titled "NEW YouTube Ads Masterclass for 2025 (From $0 to $10k/day)" created in April 2025. It features Brian Moncada delivering a detailed masterclass on the latest strategies and updates for running YouTube ads effectively in 2025. The content covers new targeting options, campaign types, creative strategies, and the importance of trust and patience in customer acquisition. Brian Moncada shares his expertise and real-world results from his agency, emphasizing the shift from older ad methods to new demand generation campaigns and the universal laws of advertising. The video is educational and promotional, aimed at business owners and marketers looking to scale their advertising efforts on YouTube.
I want to set the intention right now. Okay? My goal today is two things. My goal today is two things. Number one, to give you so much value and to sell you on the simple fact that if you're not running YouTube ads, you need to. Because by the end of this webinar and this training, you will realize how much money you are missing out on by not running ads on YouTube. That's the first thing to convince you to run YouTube ads if you're not running already. Number two, and this is a study by Google actually, that says 70% of viewers bought a product after seeing it on YouTube, which is a very, very high thing. Now notice, if you start running YouTube ads right, but you do not listen to what I'm about to share with you in the next five minutes, then you are going to waste thousands of dollars and tons of time using old, outdated strategies that. So let me show you what the new way of running YouTube ads actually looks like so you can physically see it. So let's go ahead and jump into it. I'm going to share my screen and I want you guys to let me know if you can see my screen. Give me a thumbs up or a yes in the chat if you can see my screen. Okay? Beautiful. Beautiful. All right, so this is a new YouTube ads masterclass for 2025. Okay? A lot's changed. Everything you need to know to profitably scale your business past multiple seven and eight figures using YouTube ads while breaking free from the race book Facebook ads roller coaster. Okay, so let's, let's go ahead and jump into what we're going to be teaching today. Here's what we're going to be covering. YouTube ads are changing forever. Here's what you need to know.
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New targeting options available to get your YouTube ads in front of your ideal clients easier than ever. I'm going to walk you through exactly what's happening right now. You're going to be excited to see this, why most people fail with YouTube ads, and how to avoid wasting precious ad budget getting started. If you do not do these things right that I'm about to show you today, you can waste thousands of dollars. And I'm going to show you example after example after example of this happening so that it doesn't happen to you, which is why you're on this webinar.
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How to create YouTube ads that live longer, fatigue slower, and converse faster. I'm going to show you how our process that we use for our clients on average allows them to have ads last six months, one Year, two years, even up to three years plus.
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This is going to be really, really valuable for you if you're not using these systems in your business. For creative. How to use intent based validation to show your ads to the right person at the right time for the right price, using these new targeting strategies and why. YouTube ads is back, baby.
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It's freaking back. It took a little hiatus. You know, Facebook got a little head start on us, but now we're back.
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There's no way you should not be running YouTube ads in 2025. And I'm going to convince you of that. How to optimize, broaden, and Profitably scale to 10k a day using YouTube ads the right way. I don't know how much you're spending right now. You might not be spending ads on YouTube or you might be stuck from, you know, 1K a day. And you're like, dude, every single time I try to blow up the budget and scale faster, my campaigns break. Everything starts breaking. I'm going to show you why that happens, okay? Going to show you why that happens. How to make it easier.
Cool.
So quick one minute intro. You should already know this. I'm going to spend literally less than one minute in this. If you don't know who I am, my name is Brian Wontgaba. I'm the founder of adspend.com a little over four years ago, I quit my job working for this guy right here. You might recognize him. I spent close to $4 million on YouTube ads for his company and his businesses with multiple different offers, multiple 2 comma club awards gained for his business specifically, and over 8 figures in revenue generated for his company on the back end of those front end ads as well.
Okay.
I then leveraged that expertise to build my own agency which I've been using, which is adspin.com the logo you see on me, the plaque you see behind me. Adspend.com is our advertising agency. We've done over $7 million in the last few years. Our top customers pay us hundreds of thousands of dollars and stay with us for a long time and we have less than a 2% refund rate. Not many people can say that because there's a lot of people in the space that claim a lot of things, but they can't back up what they say. This is real proof and I'm showing you that when we get results for clients, they stick and they continue paying.
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Also, just last year alone, we spent close to $20 million on YouTube ads just in the Last year, in total, we spent over a hundred million dollars on YouTube ads in the last few years and generated hundreds of millions of dollars for our clients and our company using YouTube ads. So what I'm about to teach you guys is not fluff or theory. This is what we do every single day for clients just like you, business owners who sell high ticket courses, coaching, masterminds, consulting and high ticket services. So this is real results backed by real data of what I'm going to tell you and teach you. And these are also quick eight and nine figure friends who've either paid me, partnered with me and interviewed with me. You might recognize a couple of these guys on your screen right here. And all of them far more successful, far more rich, I can tell you that. But more importantly, they have no ego because they still know that the only way to keep leveling up in their business is to pay somebody who might know one, two or three things that they don't that can allow them to make more money. Very, very, very key lesson for you. Very key lesson. And here's the reality guys, the info marketing game has changed.
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Coffeezilla, for those of you who don't know, I actually grew up with Coffeezilla. He was one of my good friends back in middle school in Texas and obviously a long time since middle school. But he actually put a hit on the info marketing industry not because of me, but because of people like this guy and other guys that were scamming people with high ticket courses, coaching and masterminds and just not fulfilling on their services which caused a huge stain in the industry and created people to not trust people. People are more skeptical. Okay, we've all seen this Cat Williams interview. If you haven't seen this, well you should because there's a lot of crazy stuff happening right now and people don't trust people. More importantly, trust is getting lower as we've seen within the recent election. Whether regardless of your outside the United States or not, you know that there's a lot of crazy stuff happening right now, especially with Doge and the government. What we're spending money on is insane. I can tell you that as a taxpayer of this United States country and it's. I'm glad it's getting cleaned up obviously. And so competition is also getting higher on Facebook, on Instagram, on TikTok, on all these platforms and in your specific industry. It's easier than ever to start an online education business. Would you guys agree? Put in the chat right now if you think it's easier or harder to Start an online education business if it's easier to sell courses and coaching or if it's harder to sell courses and coaching. Like, is it easier to start? It's easier. It's easier. Anybody can throw up a landing page. It's easier. Easier. Yes, of course it's easier. You can claim you're an expert right now and you can start trying to make money. So this means, as Alex Hormozi says, trust right now is the most undervalued asset in business. And I'm going to show you today how to create more trust in your business and how to get more clients from cold traffic so they can trust you. Miguel says, easier to start, hard to be successful. Exactly. It's getting harder. So you need these strategies and how to find the correct niche. Who recognizes this guy? Sam Ovens. Who's Sam Ovens? Put in the chat. Who is Sam Ovens? YouTube ads work well for coaches. The goat. Jerry says the goat. What's up, Jerry? Yes. Beautiful. Sam Ovens, the founder of School.com on his way to be a billion dollar man very, very soon. He said, the only reason we like our parents is because they served us so many impressions. Who would agree with that? Who would agree with that? From the moment we were born, who is the person that served us the most impressions until we were 18 years old, for the most part, every single day at home, it's our family. It's our family, okay? It's our family. It's our parents, it's our brothers, it's our sisters. We trust them because they're our family, because they've served us thousands and thousands and thousands and thousands and thousands and thousands of impressions. So naturally, when we see them, we, like, know and trust them right now. What does this mean? It means the only way to build more trust right now, and the reason why YouTube makes the most sense is because this is where YouTube comes in. This is where YouTube comes in, okay? Because YouTube is the new television. YouTube is the new television. Right here, a stat from this specific infographic. YouTube beats cable TV. NBC, Fox, CBS. YouTube's beating them. YouTube right now is the new television.
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YouTube also just passed Netflix, Hulu, Disney, and all other streaming platforms as the number one most consumed media channel on earth. Ok? The number one most consumed media channel on earth. Put in the chat right now. How many of you found me from YouTube? Put YouTube in the chat. If you came from YouTube, are you subscribed to my YouTube channel? Okay, YouTube. Perfect. YouTube. YouTube, YouTube, YouTube, YouTube. Yes, YouTube. Right, right. There you came from YouTube, which means that YouTube ads are the new TV commercials.
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YouTube ads are the new TV commercials. And so the reason why this is so important is because people buy because of YouTube. You're here because of my YouTube channel, because of the videos I've placed on YouTube to get in front of you and then remarket to you with those YouTube ads to get you to be interested in what I have to offer you.
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You create trust that way. And this is a study by Google, actually, that says 70% of viewers bought a product after seeing it on YouTube, which is a very, very high thing. Now, notice I want to be very clear here. It doesn't mean they bought it from YouTube directly. I'm going to show you what that means. It means they bought it after seeing your offer on YouTube. Simon says will Brown. Yeah, Will Brown's a good friend of mine. Brown's a good friend and he's obviously. I'm glad you said that, Simon. Sam Ovens also once said, YouTube ads get people to know you. Okay. Your YouTube channel is where you win people's hearts, and your email list reminds people about you, your channel and your offer. Okay, does this make sense? YouTube ads get people to know about you. Your YouTube channel is where you win people's hearts because they watch your videos and then your email list reminds them about you, your channel and your offer. Does this make sense? Put yes in the chat if this makes sense. Do you see how this works? Yes. Okay, cool. How many of you came from email? Put email in the chat. If you. If you came from email, put email in the chat. Emails.
Yep.
Okay, cool. Thomas Came from emails. Yep. There we go. Email, email, email. I'm just reminding you about me and my offers. That's how you build trust. Now, Tony Robbins is also famous for saying, long ago, I realized that success leaves clues and that people who produce outstanding results do specific things to create those results. I believed that if I precisely duplicated the actions of others, I could reproduce the same quality of results that they had.
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I could produce the the same quality of results that they have, just duplicating success. So let me ask you guys, what are all of these eight and nine figure marketers doing right now? What are all of these eight and nine figure marketers doing right now? Put in the chat. YouTube, YouTube ads. Okay. What are they doing? Simon says YouTube. Jerry says YouTube ads. Multiple channels. YouTube and then YouTube ads. Marco.
Cool.
Content creation. Content, content, content. Okay. YouTube channel content. YouTube ads.
YouTube. Yep.
Success leaves clues, guys. They're building a brand on YouTube. They're posting videos on YouTube and they're running ads to those videos on YouTube. They're also running ads to cold traffic on YouTube. So this should show you that if you want to start doing and get the same similar results to them, you should probably do what Tony Robbins says that he does, which is to duplicate their results. And so I'm not here to say that Facebook ads don't work. That is not my intention. We run Facebook ads. We spent hundreds of thousands of dollars last year on Facebook ads for our company as well. But what I can say is that with YouTube ads and YouTube, it is a way higher intent and quality of person because of YouTube ads. And the way they're watching and consuming your content.
Okay.
The way they're watching and consuming your content. Quick question, right? Who has a higher attention span? Okay. Who has. Actually, before I go to that. What are the best customers? Let me ask you guys a question. I'm going to stop sharing my screen so you guys can tune into this. Who are the best customers? Just take a guess. Who are the best customers? Put it in the chat. Who do you think the best customers are for your business or in general, who are the best customers? High intent, ready to purchase. The ones who like know and trust you. Inbound leads. The pay in fools, coaches, course creators and marketing agencies. Buy fast and pay more. Yes. But here's what I'm actually getting at here. The best customers are the ones who have the most patience. The best customers are the ones who have the most patience. Why? Why are the best customers the ones who have the most patience. Why are the best customers? The ones who have the most patience. Long term vision take time. They trust you because they're easy to work with. Ramsey's because they're easy to work with. They wait for long term results, they delay gratification. Would you guys agree? They know they're going to get results. They know to trust the process. So let me ask you a very simple question. Who is more patient? The person who watches a 20 minute YouTube video from you or the person who watches a 60 second TikTok reel from you? Who's the, who's the more patient person? Who's the person that you would want to actually buy from you? That has the more patience? Michael says 20 minutes. YouTube 20 minute video. Okay, so if we can all agree the best customers are the ones that have the most patience because they have a long term vision, they can delay gratification, then you have to advertise where you can get more of those clients. More of those clients.
Right.
And so I am not saying that Facebook ads don't work again. We spent hundreds of thousands of dollars last year on Facebook ads. I am simply saying that YouTube ads can deliver you a higher qualified lead because of that one simple principle alone. And so this is the most important reason why literally just yesterday. Who saw this email? I literally sent this email out yesterday. Who saw this email? I was in. Okay. Miguel says I did. I was in a. Yep. People saw this email. Instagram.
Yep.
This literally happened this week. This literally happened this week. This happens every single week. I get these every single week. Charlie on my team can tell you. Jeff on my team can tell you. Demi on my team can tell you. We get these every single week. Guys. People getting banned randomly by Facebook. Now, of course they're not permanently banned every single time, but imagine your Facebook ad account just gets randomly banned and you have $50,000 of spend going out every single month and a sales team of people you need to feed with new leads, otherwise they're going to quit and leave. How much stress would that place on you as a business owner, knowing your main traffic channel with paid ads just went away. Like that. Like that. Like this person right here. My Facebook ad account has been restricted. So thinking of going all in on YouTube ads to supplement, man, like, just imagine that pressure. Luckily, this client did what a smart business owner did. He asked who's the best person. And thankfully we've been doing this over the last four years. We've created enough trust. We have a less than a 2% refund rate. And obviously people trust us and get results with us. So they refer us to him and he's now working with us. The point being is you can no longer have all your eggs in the Facebook basket. Just like the people I shared with you earlier, the eight and nine figure earners that are doing YouTube and YouTube ads, they are also not just relying on one traffic channel.
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Is every. Is anyone here? Is this live? Kazowski. I'm right here, brother. The YouTube ads. Gold rush. Okay? The question isn't if you should start advertising on YouTube. The question isn't if you should be advertising on YouTube. It's when will you start? Okay? When will you start? And so here's what we're going to talk about. First, YouTube ads, as good as they are. If you start running YouTube ads right now, but you do not listen to what I'm about to share with you you in the next five minutes, then you are going to waste thousands of dollars and tons of time using old, outdated strategies that no longer work. I don't care what course you bought two years ago, three years ago. I don't care what coaching program you joined. Two years, three, three years ago. Whatever you used before to get success on YouTube, it's completely different now. Completely different. So take some time and take notes. Pay attention. This is very, very important, okay? This is very important. He thought it was an AutoIndo webinar. We're here baby. We're live. RIP Video Action Campaigns. Okay? RIP Video Action Campaigns. What does this mean? If those of you have never ran YouTube ads on YouTube before, let me just very clearly explain this. There used to be a time where you can just run what's called video campaigns, okay? And these would be video campaigns that show up on YouTube. Those are no longer a thing as of April 2025 this year and starting in July, those are completely being switched to what's being called demand gen campaigns. And I'm going to explain why this is actually a better thing for you as a business owner to get in front of your audience on YouTube.
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In April 2025, literally in the next few months, the option to create a new video action campaign will be removed from Google Ads. Removed. And starting in July, if you're running ads right now on YouTube, your current video action campaigns will be upgraded to demand gen campaigns automatically without you even touching them. They're just going to be automatically upgraded. Now what does this mean? Demand gen campaigns are different than video action campaigns because demand gen now shows your ads for your business on Discover, on Gmail, on YouTube, on YouTube Shorts, on Google Display Network. Whereas before your YouTube ads would only show up on YouTube, YouTube Shorts, Google Display network. Now, this doesn't mean that you can't only show up on YouTube, YouTube Shorts or you know, toggle one of these on or off. You can. That's the good part. But this means that you need to have the right creative strategy. You need to have the right creative strategy for your business to succeed with YouTube ads. Here's an example of what this looks like. When you upload a demand gen campaign using video ads, you can add up to five videos and you have the selection option to choose in stream, which is those videos that you can skip. The ones that you press On a new YouTube video, it pops up before it and you press skip. Those are in stream. Those are the highest converting ones.
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Then you have shorts. Obviously these are scrolling when you're going through shorts and your YouTube ad pops up, okay? And then you have in feed infeed, meaning it shows a suggested video. It looks like a regular YouTube video, but it's a suggested video. And I'm going to show you how to use those to actually grow your YouTube channel. So stay tuned. Now you also can add image ads like I showed you earlier. Put a yes in the chat if you've seen my image ads. Put a yes in the chat if you've seen these image ads. Yes. Yes, yes, yes. Okay, now here's the cool part about these image ads. How many of you have YouTube Premium? Put Premium in the chat if you have YouTube Premium, put Premium. Anybody use YouTube Premium? Okay, everybody here, kick them out because they're not true admin. Because they don't want to watch ads. No, I'm just fine just playing. I'm just playing Sinners, Sinners, man, come on, we're admin here. You're not watching the ad. That's crazy talk. Here's the cool part. Even if you have YouTube Premium, even if your business owners that you're targeting, even if your clients have YouTube Premium, guess what? I'm getting around YouTube Premium and I'm popping up in your Gmail inbox. I'm popping up in your discovery feed everywhere you go. I am literally following you on YouTube because of these demand gen ads which allows you to be able to truly octopus octopus your clients. As Grant Cardone says, I'm following you everywhere. And so again, you need to have the right strategy.
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You need to have the right strategy. I'm getting you hyped. Maybe I'm hyped right now. Just teaching this. I love this. I love this. I love this. Okay. You also have the option for carousal image ads. What does this mean? You know how on Facebook if you've run Facebook ads before, you have like, you know, carousal image ads. It's the same thing now with YouTube. The same thing. You can literally see this arrow right here on YouTube, you can toggle different images that'll just automatically go through them. You know, one with Sam, one with me and Charlie, one with me and Tai Lopez, right? It's just automatically going to target these images, discover same thing. You can see, there's the next image popping up. You can scroll through them now and then on Gmail. Same thing, right? Look at this. Look how crazy this is. I literally got a text the other day from someone who was a friend of mine saying, dude, this is insane that you can hit me like this on YouTube, on Gmail. How is this possible? And he saw this. He's like, dude, what is this? And I'm like, bro, I'm octopus in you. I'm octopus in you. Do they work as remarketing? Yes, of course they work. They crush with remarketing. They crush with remarketing. So here's what this looks like now. Okay, here's what this looks like. This is the new YouTube ads ecosystem. Okay? You can run ads on YouTube. You can hit them up in Gmail, Discover and in Infeed. You can also get them on search. You can also run Google Shopping. So if you're someone who does E commerce, you can do the same exact thing. Same exact thing.
Google.
Google Shopping, right? This is the most important piece that you have to understand now. I'll answer questions at the end. If you have questions, just put them in the chat. I can. And obviously just answer them as we go. No need to raise your hand. So this is the ecosystem now and here's what the results you can expect when you do this.
Okay.
For example, this is one of our clients recently, literally this past Tuesday, who shared this stat and client went with Jeff.
Right.
Good morning, Jeff. Appreciate the help. And heads up. Just FYI, we had two new sales come through. Demand gen ads are working and has brought our landing page up conversion rate. That's amazing. Jeff said, let's go. She said, yes, that's correct. We've also been getting more leads from demand gen campaigns as well. Literally just this week just from making that one simple switch. That one simple switch. But of course she had to have the right creative strategy which we'll talk about in a second. So now the point being is you need to switch to demand gen now. You literally have no choice because if you're still running ads using this icon right here, which is the old video action campaigns, you are going to be left behind. You are going to waste thousands of dollars. You are going to automatically be upgraded to demand gen anyways. So you might as well start testing this now. You have to, you have to if you want to stay ahead of the curve, if you want to beat your competition. Because they're going to be testing this right now. They might even be on the same webinar learning the same exact information.
Right?
You need to switch now. That's just the first part. Okay, put yes in the chat if you're already hyped up because I'm not done yet. But put yes in the chat if you're already hyped up. If you're like, dude, this is crazy. Okay, yes, yes, yes. Okay, Sick I'm not done. I'm just getting started, baby. I'm just getting started. So let's go. New targeting options available. New targeting options available. Check this out. Lookalike audiences. How would you love as a business owner to upload a list of all your customers to YouTube right now and just say, google, give me more of these people, give me more of these people. And Google says, right on it, sir. And they just show your ads to everybody on YouTube. And Google, who is literally a copy clone of your ideal customer. Well, guess what? That feature just rolled out literally less than two weeks ago. And now you have the option to do it with YouTube ads. You can literally upload your customer lists, your email lists, any list you have, your website visitors, whoever leads, doesn't matter. You can upload it and you can create narrow segments, balanced segments, broad segments, and literally get in front of anybody who might be someone just like the person that you've already sold to or right now using these demand gen campaigns. Insane, insane, insane. Not only that, keyword targeting is coming back, keyword targeting is coming back. If you don't know what keyword targeting is, two years ago, Google, for whatever reason removed it. And I don't know why, but they did. But it's actually coming back. Far says not yet. And he's correct because you might not have it in your ad account, but when you do, here's what's going to happen.
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You can literally upload a list of keywords to your demand gen campaigns and you'll be able to show your ads in front of people who are literally watching videos with those keywords, literally watching YouTube channels of those keywords. So you can see right here, I uploaded a list of people who are just like my ideal clients, okay? Literally. And guess what happens? I literally show up on all their YouTube channels. Alex Rosi, Dan Martell, Gary Vee, Gary, Greg Isenberg, Dan Henry, Charlie Morgan, Arlen. I'm showing up on his YouTube channels, I'm showing up on their YouTube channels. With keyword targeting, someone says, what's the difference between custom segment and keyword targeting? Custom segment is people physically typing in keywords. To YouTube and Google, keyword targeting works very similar, but it takes the titles and the descriptions and the actual thumbnails and more importantly, the actual tag, sorry, not thumbnails of the keywords. And it literally places your ads on those specific keywords, okay? And so placement targeting is also coming back, which is the next most important reason why, like YouTube ads was so good two years ago, but for whatever Reason they removed it, but it is coming back. It's in beta testing right now. You might not have it. I do, you know, so, you know, this is what it is. You know, we just spend so much money, I guess. I don't know. But we have it. And when we use it, guess what we can do? Okay, we can literally target specific YouTube channels. So you guys, screen. Someone says, screen is full of bury. Is the screen blurry for you guys? Is the screen blurry or is it just Yogesh? No, I don't know what to say. Yogesh. Someone says no. Someone says, some people say yes. No, it's blurry. It's blurry. It's blurry. No, no, no. Like 50. 50 right now. Yes, it's a bit. A bit blurry.
Huh?
Let me stop sharing real quick. Give me one second. Give me one second. Let me. Let me share it again. Let me share it again. Let me just make sure we're good to go. Charlie, is it blurry? Demi, is it blurry? Let's see here. You're good. Keep ripping. Let's keep going. Placement targeting, what this means.
Okay.
And again, I don't know why Google ever removed this. You can literally show your YouTube ads to people who are literally your ideal audiences and take every single one of their viewers and audiences watching their YouTube channel and funnel them to your sales funnel. I placed my ads on these specific people's YouTube channels right here, and I funneled every single one of the people that watch their videos to my sales funnel. Taking them. Just take, take, take, take, take. Oh, you're watching Alex Ramosi. Come to my sales funnel. You're probably interested in YouTube ads, right? YouTube videos. Guess what? If you're selling any kind of product or service, you can literally target videos that are talking about that product and service. And probably there'll be competitors of yours who are competing with you and funnel all their audiences watching their videos to your sales funnel, literally. So you might not have this yet, to be very clear, but it's in the beta testing phase right now. Google is not exactly sure. They won't tell us when they're going to roll it out across every single Google account. But you got to stay tuned. You got to keep checking on this and you got to pay attention.
Okay?
You got to pay attention. Now. Here's why none of this matters. I think a few people are asking about the recording. We might send the recording out. Haven't decided yet if enough people need the recording. Maybe, but I want to do this live. I typically Want to do a live and that's it. So it might be too valuable. I don't want everybody against, you know, seeing this. And we'll see. Here's why none of this matters though, okay? So here's why none of this matters, guys. Here's why none of this matters, okay? None of this matters. Because of this one key principle you have to understand. Pop quiz. Who knows what this is? Put in the chat if you know what this is. Put in the chat if you know what this is. Who knows what this is? Letters. Recording. Algebra. I don't understand. Newton law. Close. Gravitation. Gravity. Force of gravity. Physics. It is the law. There we go. Rowan. Rion. Rion. Sense at it. Gravity. Gravity. Rion. What is it? Say it again. Say it more specifically. Gravity. Formula. It's the formula that you brought us to you, Brian. That is true. It is the law of gravity. It's the law of gravity. Law of gravity. Now let me ask you guys, universal laws. There's a few of them. Universal laws. Can universal laws change? Can universal laws change? Do universal laws change? The law of gravity? If I jumped off a building right now, a 50 story building right now, would I be able to just magically be able to fly? Or is the law of gravity gonna have me propelling face first onto the street? You guys, tell me, can I defy the law of gravity? I'm a goner, Harry. I'm a freaking goner. I'm hidden pavement and I'm dead. Adspend.com's gone. We're out of here. Live webinars over.
Right?
You cannot change the law of gravity. It's a universal law. But can a universal law be broken? You guys said no. Universal laws cannot be broken. Universal laws can only be mastered. Universal laws can only be mastered. Now, what does this mean? And why should you care? Because there are universal laws of advertising. There are universal laws of advertising. David Ogilvy, one of the most successful advertising men in the entire history of humankind, said, what really decides consumers to buy or not to buy is the content of your advertising, not its form. What really decides consumers to buy or not to buy is the content of your advertising, not its form. What does this mean? It means that it doesn't matter what targeting you use. It doesn't matter what keywords you use. It doesn't matter what placement, targeting, what demand gen campaigns, all these settings and button pushes, it doesn't matter. Doesn't matter. Why? Because the only thing that matters is, is your creative, your content, your advertising piece, your Script. Exactly. Pal says it. If your script sucks, you're screwed. If your creative sucks, you're screwed. If your ad sucks, doesn't matter where you place it. No one's going to click. Right? This is a universal law. So I am hyped about these targeting strategies, but if you are sitting here thinking to yourself right now, I'm just going to magically push these buttons, show this shitty ad in front of these people that might be my target customers, and have it work. And then when it doesn't work, think to yourself, oh, YouTube ads doesn't work. It's because you don't, my friend. Agree or actually play with the universal law. In advertising. Your content is the only thing that matters. Your creative strategy is the only thing that matters. Your ads are the only thing that matter. Because what comes before your targeting, Put it in the chat. What comes before you place an ad on the actual campaign. Campaign. Creative. You're creative. You're creative. So none of this targeting stuff matters. If you don't have a good creative. If you don't have a good creative and a good creative strategy to implement everything I'm about to teach you today. So here's the blueprint. Would you guys want me to just show you the blueprint? Are you guys okay if I just walk you through the entire blueprint of what's working right now so you can just implement this into your business? Would that be fine with you? Would you guys be opposed to that? Okay. Yes. Okay. You know, I gotta ask. Maybe somebody would actually be objecting to that. Here's the old way of running YouTube ads. You can just throw up some ads, send them to a landing page, generate leads. This used to work a couple years ago. Sometimes it can work, but this is the old way, okay? The new way of running YouTube ads is what we call the guillotine. Okay? The guillotine put in the chat. What is a guillotine? Does anybody know what a guillotine is? Babar says ejection. Overruled. Chop off heads. Execution. Off with your head. Behead. Yes. Yes. Now, my goal is to not kill your customers with this. My goal is to trap them. We're never gonna drop this ax on them. They're gonna be trapped. They can't get out. There's no way they're gonna get out of this. Literally none. Once their head's locked in, they're gone. They're not getting out. And so what does this mean? It looks like this. How many of you are a visual person? I'm a visual person. So let me show you what the new way of running YouTube ads actually looks like so you can physically see it.
Okay?
It is no longer just this right here, expecting YouTube ads to just magically do your thing. You need good ads. Okay? You see all this stuff over here on the right? I'm going to explain what this looks like and what this is and how it works, okay? Because it's an entire system. It's an entire system. It's not just the targeting. It's what happens after someone clicks. It's what happens before they click to actually get them to click. It's the entire process you need to make these ads work. It's not just one simple thing. And so what you need to understand is you need to understand that when you have ads, you generate leads. Those leads will then go to some sort of VSL or application where they can apply to book a call with you.
Okay?
But what happens between they actually book a call and then what happens after they book a call is the most important thing. And nowadays you can no longer just rely on a couple of ads with little to no sales process and follow ups and systems and automations in place and outbound and outreach that you have in your business and expect people to automatically buy from you. It doesn't work that way anymore. It literally doesn't work that way anymore.
Okay?
So you have to have this system. You have to have this system, okay? When somebody becomes a lead, guess what happens to them when they implement this YouTube ads client acquisition system. They are automatically called from a setter, which you can use AI for the way, by the way. They're automatically texted, which you can use AI by the way. And they're also getting triaged into a sales call right then and there to be booked on a closer's calendar. If they don't pick up, guess what? They're still watching the vsl, they're still going to apply. And then in the background we're sending them emails, okay? We're also posting YouTube organic. We're also doing retargeting ads, okay? And everybody who doesn't click or does click, I should say goes to the application page if they didn't book a call yet. And then if they're qualified, guess what? If they're qualified, they go to the calendar page. If they're not qualified, they do not get on the calendar. You do not want that pixel data sent back to the algorithm to your Google Ads campaigns. You only want people who are physically qualified, qualified for what you offer and can actually afford it to be able to be on the calendar, you need to have lead grading set up. You need to have strict qualifications on your application. You need to be able to be very specific in your ads if you want to target these specific types of clients.
Okay?
It's an entire system. It all starts, though, right here with your creative. With your creative. What's the upkeep on this system? It literally is simple to set up. The problem is most people don't know how to do it and they don't have any of this stuff set up in a sequence. And so they're losing tons of money. And I'm going to explain how to do it. Calendar, okay? Now, after somebody books a call, the job's not done. Just because someone books a call doesn't mean they're going to show up. Would you guys agree if I book a call with you today, does it mean you're going to show up? Does it mean you're going to show up if I book a call with your business right now? No, it doesn't. It doesn't. Just because I say I'm doing a webinar Today, live at 10am EST on a Saturday. Does it mean you're going to show up if I just tell you about it, Harry? And I say, hey, Harry, I'm doing a live webinar on Saturday. You should come. You say, cool, Brian, I want to do it. Does it mean you're going to actually come to Harry? Does it mean you're going to come? Answer me. No, it doesn't. So what do you need to do in order to get them to show up? You need to do everything you can to get them to show up. Everything you can. What did we do to get you to show up? We emailed you every single day. We texted you reminding you about this webinar. We also posted YouTube videos about this. We did everything we could to get you to show up. Now let me ask you, what are you doing right now to get your clients to show up? What are you doing? Because I'm going to show you. What most people do. What they're not doing, I can tell you for a fact, is they're not sending a very specific sequence of emails called the trust sequence to get them to answer every single frequently asked question that our ideal client has, address common objections and set proper expectations of framing content to get them to actually know you, like you and trust you before they get on the sales call with you or your sales team. If you do not have this one piece set up nowadays, right now you are going to experience way low show up rates, way low show up rates and more importantly, low call conversion rates. Because if you expect somebody to buy off one click of an ad from you and just pay you 10, 15, 20, $25,000, $30,000 plus off one single call, you are crazy. You are crazy. You also need to hit them with content remarketing. This is more advanced as you have more calls booked. Content short form remarketing. Content long form remarketing, small budgets. Nothing crazy, right? And I'll show you what this looks like. And then guess what, they're more pre framed to call. If I got you to click on my ad and then I pushed you to daily new email newsletters and then you watched some of my YouTube videos for my emails, you got hit with retargeting ads and then you got a hit with a specific sequence of trust emails, answering your most common questions, as well as setting proper expectations, exactly how our process works, what our pricing is, everything that you had that questioned the chances of you getting to that call would actually be more higher or the probable outcome of that is the chances of fixed sequence of trust emails answering your most common questions and as well as setting proper expectations, exactly how our process works, what our pricing is. Everything that you had that questioned the chances of you getting to that call would actually be more higher or the probable outcome of that is the chances of more qualified calls showing up would actually be higher because the people that aren't going to be interested aren't going to show up anyways. But if they're interested enough and they get all their questions answered beforehand, they're going to be more aware and they're going to have the right expectations. You need this. And so now here's why most people fail with YouTube ads. They only focus on this. What I just showed you earlier. I'm happy about these updates guys, but if you just focus on this, I'm gonna hire a media buyer from the from the Pakistan or the Philippines. You're just gonna do all this for me? Pay him 1 kid 1k a month. Just push the buttons and you miss out on everything I just showed you right here. As a business owner, you are literally doing your business a disservice and him a disservice because he's going to be relying on you. Sir, please give me creative. Sir, please give me creative. Sir, please give me new new ads. Waste of money. Waste. You need to focus on this. 80% of your results focuses on these two Universal law. Universal law. 80% of your results in advertising depends on this. Okay, so now let me give you the blueprint step by step. Step one, Offer, packaging and positioning. It all starts with your offer. I'm not going to sit here and spend tons of time on this. You guys have every single resource from Alex Hormozi available. $100 million offers. I'm going to go through this very quickly. I'm going to assume that if you're on this webinar right now, if you're on this training right now, you probably have something that's already working and selling. I'm going to assume that. And if you don't, we're going to quickly breeze through this so you can get it more crystal clear. Somebody said on the beginning of the webinar, I need more help with my niche. This will help you, so pay attention. The first step to YouTube ad success, or any success with advertising in general, regardless of the platform, is you need a scalable offer.
Okay?
A scalable offer. What is a scalable offer? A scalable offer follows the 3s formula.
Okay?
Specific person, specific problem, specific way. Specific person, specific problem, specific way.
Okay?
These people, these people that have the offers that are scaling to YouTube ads, they're targeting specific people, specific problems that they're solving for these specific people. And they're doing it in a very specific way.
Okay?
Why you need this? Because if you are just some generalist who expects your marketing agency, for example, to help any business that would love to pay you and expect to get them from ads, because you're going to say, I'm going to target business owners. Great. How many businesses are there? How many types of businesses are there? It's never going to work. You're not going to be specific enough.
Okay.
You also won't be able to charge enough because you're not a specialist. Do you know why clients pay us $10,000 a month plus 10% of net revenue to run all their ads for them, to do all this for them on a monthly basis, to work with me directly, because I'm a specialist. I'm a freaking surgeon. I know YouTube ads like the back of my hand. I've been doing it for seven years. I spent a hundred million dollars on ads on YouTube specifically for coaching businesses, course businesses, info product businesses, mastermind businesses, high ticket service based businesses that sell online education products. And I've been doing it so long, I've specialized. That's why you can charge more. Plus, if you do not do this, you're going to be targeting a bunch of different people. Having a bunch of different types of businesses working with you and your fulfillment's going to suck. This is going to be custom here. This type of business is different here. This type of fulfillment structure is different here. You're going to, you're going to hate your life. And so here's examples. Again, I'm going to breeze through this. Here's an example of what a bad offer looks like. We help older men lose weight and get in shape. Great. Nice, dude. Here's what a good example looks like. A scalable offer. We help men over 40 lose 7 to 20 pounds of stubborn belly fat in 30 days using the alpha workout and nutrition system for just $1. Put in the chat right now. What is the difference between this example? Very quickly, what's the difference? What's the difference? Specific niche down. Specific, tangible. More specific. Yes, let's go to this one. Now here's another bad example. We help you choose the right CRM for your business. We help you choose the right CRM for your business. How many of you would love help choosing the right CRM for your business? Man, I, you know, I can't sleep at night, dude, because I just don't know which CRM to choose. I just, I don't know, man. Like, I just literally, I'm so stressed. I just don't know what CRM to choose. No, here's what a good example looks like. We help coaches and agencies unlock thirty to a hundred thousand dollars worth of revenue sitting in their CRMs right now within 30 days. And if we don't, and if we can't, you don't pay. You don't care about what CRM you use. You care about how much money your CRM is making you. How efficient your sales process and system is to be able to actually give you more revenue.
Right?
That's what you're actually selling. And this is actually a real example of what we have to help clients with sometimes. Another bad example, we do SEO for manufacturing companies. Okay, what type of manufacturing companies? Let's get more specific. We help e commerce companies add an extra 20 to $50,000 a month in new sales within 90 days using SEO. Specific person, specific problem. Making more money within specific time frame using specific way SEO. This is the key. Not the targeting, not the platform, not these new updates, the offer and how specific you are.
Okay?
How specific you are with who you're talking to. So now it's your turn. If for still some reason you're on this call and you don't have your offer figured out again, Like I told you, I'm gonna breeze through this, take a screenshot of this, write this down and do this.
Okay?
I help specific person achieve or solve specific results, specific problem using specific way with without common frustration in time frame or risk reversal. Literally. That is it. That is it.
Okay.
This is how you create a scalable offer. And of course, you have to pick your model and pricing too. Some of you are maybe selling low ticket. That can work. Some of you are selling mid ticket. That can work. Some of you are selling high ticket. That also really, really works. We focus on this model with YouTube ad specifically because this is the model that works really well at scale for most of the clients we work with. High ticket.
Okay?
High ticket and even I would say 1997 is still really super low. Like, you would want to have an offer that's at least $3,800 a plus. Like $300 up front. Plus doesn't say low ticket can't work. We've scaled low ticket. Doesn't mean mid ticket can't work. Webinars work high tickets easier. And here's why. Harvey, who's a client of ours, came to us. He was going to sell this, like, $497, like, software to, like, you know, real estate investors. And he was going to try to, like, basically make money that with YouTube ads. And I was like, dude, there's no way you're going to be able to make money on this. You're going to probably spend more to get one customer on this, like, recurring monthly service. And it's just not going to make sense. You're going to have to switch to high ticket eventually. He was like, really hesitant to do that. He was like, I don't really want to take sales calls. I don't really want to charge this, blah, blah, blah, blah, blah. You know, common objections, right? But I literally told him, you can charge 6400 for this right now. Same thing, same offer, same deliverables. Don't change anything. You just switch the way you're selling this. You do it like this. And he listened to me thankfully. And guess what happened? He closed over the last two months when he did this, 15 new sales at $6,400. When he just made this one switch, just this one simple switch from selling a $497 to a high ticket offer. He went from basically doing launches every single quarter or month, selling this low ticket stuff to 50k months consistently with an evergreen offer with a clear path to scale to 100k months. The Pro tip Here, guys, is like selling products at a higher price makes everything easier. The business can survive. You can reinvest in growth and deliver a better service. Now let me ask you, okay, on a scale of 1 to 10, how confident are you that your current offer is specific enough to attract your ideal clients? On YouTube? Type your number in the chat.
Okay.
7, 9, 5. 3. Okay, we got to work on that. 5. Anthony David. 10. Beautiful David. Beautiful David. What's your offer? Let's do a pop quiz real quick. Put your offer in the chat right now. Put your offer in the chat. There we go. Let's see. Six, four. Okay, you got to work. You got that, you got the offer. Now, solo tech consultant, specific person, I will help you add 10k per month. Specific result in new client revenue in 90 days time frame. Great.
Okay.
Or you don't pay 9 out of 10, David. I would say 8 out of 10. You're missing one key piece. What is he missing, guys? In the chat, what is he missing? What is he missing? Does anybody know? Mechanism Luba's.
Right.
Specific way, how do you help them add that new client revenue?
Right.
How do you help them?
New.
Okay, there we go. Expert relationship funnel. Perfect. David's got it. Let's move on. Let's move on. Okay, so someone says, I don't mean to disagree, but low ticket, would that work well with the product with. But a low ticket, would that work well the product? If you could charge 5k, 6k, 10k or more for the same offer you have right now, when would you start doing it? Just like Harvey did, selling a 497amonth thing to a 6.$4,000 offer to sell 15 of them and make just as much amount of money. Now of course everybody would do that. Now if I said, hey, you could sell this thing for $5, you have to have a hundred clients to make 500 bucks. You can sell one for $5,000 right now when would you start? When would you make that trade? Yeah, now. So now that's the first step. Step number two, creative strategy.
Okay.
And again, I think Singh said, I don't mean to disagree, digress, but low ticket or whatever. Yeah, low ticket can work, low ticket work, mid ticket works. It's just about what happens on the back end. You know the problem with low ticket stuff is like if you are a beginner and you're a B business owner and like you don't have a backend, high ticket stuff like there's no ascension. So if you don't make money on that Front end product. Because advertising is always going to cost more. You're not going to be able to actually profit. That's the issue with high ticket. You can profit a lot simpler, a lot easier because you have more margin. Next, creative strategy. Most important piece for most of you right now. A lot of you on this webinar, right? This training probably have the offer. So now let's get into the creative strategy. Okay, the second biggest reason why Most people fail, 80% of your success when running YouTube ads comes down to your creative strategy. So when I was working for Dean Graziosi, when I was a young buck, you know, 22 years old, fresh into the direct response marketing industry, I worked for this guy and this guy taught me everything. I worked for him for almost three years. And you know, the one thing that I learned that I still take with me to this day, which is why clients pay us so much money, is because we help them with this exact same thing. It didn't really matter what I did in the ad account. The only thing that mattered was the ads. And we tested over 127 different ads for just one of his offers. It was a free plus shipping book offer, a low ticket offer. A low ticket offer. Okay, 7.95. 7.95, low ticket. There was upsells and otos and everything obviously, but it was a low ticket offer. We tested 127 different ads for just this one offer. On YouTube. Just on YouTube. And out of those 127 different ads, there was about 12 to 15 that really made us the most money. And out of those 12 to 15, there was only about 7 of those that made us the most money. And those were these seven right here. Now, why do I tell you that? And why should you care? Because let me ask you, how many of you are running ads right now? Put a yes in the chat. If you're running ads right now on Facebook or YouTube, doesn't matter. Yes. Yes. Yes. Yes. Okay, great. Running ads. Be honest. How many of you have tested. Let's put over a hundred. Let's put over 10 ads. 10 ads for your offer right now. 10. Put yes in the chat. You tested over 10 ads? Yes. Nope. Yes. No. Yes. Okay. A few of you, the people that said yes for the 10, how many of you have tested over 50 ads for your offer for that one offer? No, no, no, no, no, no. Nobody.
Right?
How many? Okay, someone says yes. How many? Okay, 56. Spencer. Perfect. Okay. How many of you have tested over 100 ads for this one offer? Over 100. No. Yes. Abi. Abi's the guy. No.
Okay.
Over 100 videos. Okay, so what's the point? My point is how are you someone who is not as experienced and on a camera experience to someone like this who's been selling on TV for 20 plus years? Because by the way, he wasn't just selling on Facebook and YouTube to grow his business. He was running infomercials on TV back when there was no such things as Facebook ads or YouTube ads or Gmail ads or anything. And he would have to stop people walking across their television sets in their living room and get them to pick up the phone and buy his book right then and there. That's how good he was. And how are you as an ad man going to be able to compete with somebody like him in your specific niche, in your specific marketplace if you are not testing new creatives and new ads specifically for your offer as consistently as he is? There is no way. There is no way. You're not, you're not. Because he's just that good. But more importantly, the point being is that it doesn't matter what you do here. Everyone thinks I need this complicated. I need this media buyer. Like let me just get this guy who's $1,000 a month. I'm going to do all this crazy data stuff right here, right when the only thing that matters is your creative strategy. This was me working for Dean in the office. This was me. I was the Chad man. I was the ad man. I was just launching stuff and it was working every single time. I thought my hands, my hands were made of gold. When I touched these keyboards, these Google Ads words, I thought it was made of gold. Everything I touched turned to gold. Here's what I quickly realized when I quit that job during COVID 2020 to start this agency and I started working with clients who didn't have their business foundation. They didn't have their backend upsells, didn't have their sales process dialed in. They didn't have their creative. They weren't as good on camera. They didn't have that. They didn't have that video creat strategy like we did with Dean. Everything I touched that used to work didn't work. Why? Why? I was doing everything in the media buying. I was doing the lookal, I was doing, you know, keywords. I was doing placements, I was doing campaign. I was doing everything the same but for a different business, for different businesses. And it didn't work. Why? Because of the creative. Because of the creative strategy. You see it's not just the targeting updates that you need to pay attention to. It's the actual system, the entire strategy. This is the difference. Most agency owners don't focus on this. Most people that say they can run your YouTube ads have no clue how to do this because they're not actually sophisticated marketers. They've never spent more than a couple grand a month. They don't know these things because they've never been exposed to it. We have data to prove this. A hundred million dollars worth of YouTube ads. Data over the last few years. We know what works. And so another universal law of advertising. You cannot out media buy a shitty ad. You can't. Doesn't matter how good your media buyer is. This media buyer could be Mark Zuckerberg's cousin, right? Could be Daniel Zuckerberg. Dan, Dan the man. Dan the man, the ad man. Guess what? He can do all things he wants. The only thing that matters is the creative. If he had a good creative, he could do no targeting and it would work because it's a good creative. Okay, is this making sense? Is this helpful for you guys? Is this, is this helpful? Yes. Okay. Yes, yes, yes. Beautiful, beautiful. Because if it's not, you know, we don't have to keep going. You guys can let me know. Yes. Okay, here's the biggest mistake I, I see most people make, especially running Facebook ads right now. Okay, who's running Facebook ads? Put Facebook in the chat. Put FB in the chat if you're running Facebook ads. I'm going to save you guys a lot of money if you want to start running YouTube ads right now. Facebook, Facebook, Facebook, Facebook, Facebook. Okay, great. Copy and paste syndrome. Okay, what does this mean? Most Facebook advertisers that run ads on YouTube or try to run ads on YouTube do the same exact mistake every single time. They copy and paste their 60 second videos on Facebook that are working and they try placing them on YouTube, expecting them to work, and they're worst of all, filmed like this. Like this. You think that's going to work? What did we talk about earlier? Patience. People that watch YouTube videos have what they have. Patience. They sit down, they want to watch, they want to experience it, and you're going to show them a 60 second ad and expect it to work, that you copy and paste it from Facebook? No chance. Here's an exact case study of this. This is literally a client of ours right now. He, without naming names, spent over 2k, okay, on YouTube ads. Didn't get one booked call, not one, two grand down the drain. Just like that. Went into his ad account, looked at what he was doing. Guess what? He had one ad. He tested one ad. And guess what that ad looked like. It was a 60 second stupid one of those, like vertical videos. Copy and paste it from Facebook. What was working on Facebook? It should work on YouTube. No waste money. Guess what happened after I fixed this one thing and told them, you need to refilm this. Use the actual script that you need for YouTube. Follow these frameworks that we're going to give you. Implemented immediately without changing anything else after what happened. 21 calls book $117 cost per book call qualified calls as low as $20. Front end row has 2.5x creative. Creative. Not the targeting creative. Okay, so you need to create what we call search driven ads. Search driven ads. What is a search driven ad? A search driven ad is when you create an ad specifically for people that are in your target audience that are already searching for what you have to offer. And when you do this, you can have an ad that lasts years. Lasts you years.
Okay.
Why? Because YouTube is a search engine. It's a search engine. People go to YouTube to learn something or to be entertained. The strategy you have to use on YouTube is different than Facebook. And if you just try to copy and paste the same things that are doing on Facebook onto YouTube, you're going to waste a lot of money. Just like in that example right there. And I don't want you to do that. That's why you're here. Okay, let me give you the perfect ad script. Is that okay with you? Can I just give you the script at a high level? Can you just like follow this? Is that cool if I just give this to you right now? The script? Yes. Okay, cool. So you need a hook, I suppose. You cheeky. Cheeky Parash. Cheeky. Let's have some fun, baby. Let's go. This is fun.
Hook.
You need to hook them.
Okay, the hook.
The most important piece. You all heard this. Russell Brunson calls this hook. Story offer. I learned the hook story.
Close.
80% of your success in your creative. We've learned 80% of your success with YouTube ads come down to your creative strategy. We've learned that 80% of your success with your creative and your creative strategy comes down to your hook. And remember, you need to be specific.
Okay?
You need to make a big promise. You need to ask a question to your ideal audience. You need to call out your ideal client and customer. You act out the problem or mistake your clients and customers make. And you need to combine either of those, you need to have a number of different hooks, a number of different angles, a number of different variations of these hooks.
Okay?
Is the first few seconds of the ad the most important? Then comes the story. Okay, the story. This can be a story. For example, my name is Brian Moncaba. I'm the founder of Ad Spend.com. we spent over $100 million in the last few years. Now, here's the thing. I know for a fact that if you're running ads on Facebook, you're probably making these three mistakes right now. When you try to go on YouTube, number one, you're copying and pasting the same ads that are working on Facebook onto YouTube. That doesn't work. Here's why. Boom, boom, boom. Educate, educate, educate. Same thing. Point one, point two, point three. You need to do this for your audience as well. Why? Because people go to YouTube to learn or to be entertained. You want to educate them. You can do this with a story. For example, I had a client just like this one. I could literally tell this person's story in the ad, and that would probably work. That's one type of ad. Another one would be using an analogy. Okay, if you're an advertiser who's running ads on Facebook and you want to go to YouTube, let me ask you a very simple question. Do you think that the law of gravity is something that can be changed? Can you manipulate it? Can you defy the law of gravity? If you're thinking no way, because you're smart, you're right. Now, why do you think as an advertiser that you can defy the law of advertising? Because the law of advertising states that it doesn't matter where you place the ad or what form it takes with the targeting. The only thing that matters is the content. And how do you expect to get the same results on Facebook? Or how do you get expected the Same results on YouTube like you are on Facebook, if you try taking that same creative on Facebook and try duplicating it for YouTube, when the only thing that matters is the creative for that specific platform. You see, I'm using an analogy.
Now.
That's another type of variation. Another one would be, for example, the actual logic, okay, the logical close, right? A logical, you know, basically story, right? Here's why YouTube ads is better. Stat, stat, stat, stat. And then the close, okay? Cta, no risk guarantee, Twist the knife. It's a free training. You can click the link. You can use this for whatever. This can be low ticket. This can be high ticket. This can be free challenges. Whatever your offer is, this works. So now here's how you film the YouTube ads. Okay, the YouTube ads you can film, very simple. You want to use video, you want to use audio, you want to use light, and you want to have good script, good, you know, I have good lighting, good audio. Do you need a studio like mine? No. In fact, most of our clients don't use this, especially when they start, because we're testing the messaging. Okay, we're testing the messaging, right? So here, now you might be wondering, okay, like, well, Brian, do I need a studio like yours? Obviously, like, the answer is no. And I'm going to show you examples of what this looks like without a studio.
Okay?
How long does a YouTube ad last before it dies or experiences fatigue? So this is the difference. For those of you Facebook advertisers that clicked yes in the chat, let me show you the difference of YouTube when you do this the right way, using a search driven ad. Okay, here's a case study. Roland Frazier, this YouTube ad for him lasted almost four years before it ever experienced ad fatigue. It was uploaded on May 1, 2020. It spent over $1.4 million, has over 12.6 million views, generated over 51,000 leads, and had over 2,600 customers for a high ticket offer. By the way, okay, this one YouTube ad, right? I appreciate that, Singh. I can't take all the credit. He's a very smart business owner as well. But as a very smart business owner, he did know to leverage experts who are great at what they do and not rely on himself to figure it out with trial and error. So, yes, in that case, he did have me for that reason. Now, I'm not going to play the ad because it's going to take a lot longer, but this ad worked. There's an entire video on my YouTube channel about this. I break it down step by step. Another case study. Tap brothers. Okay, this YouTube ad lasted 2 years, 5 months and 27 days with a 5% click through rate. Okay, 5% click through rate. Over 4 million views. And this was a low ticket offer, by the way, like a $27 workout program. Two years, five months and 27 days. This other example, who recognizes this guy, who's seen this guy's ads? Anybody seen this guy's ads? Charlie. There we go. Charlie Morks. Yes, Charlie Morks. He has unlimited ad budget. You know why he has unlimited ad budget? Bowie. Yeah, he's on steroids right now. He's just freaking. He's everywhere. We wrote this ad for Charlie. And it's still running to this day, one year and nine months later since we created it for Charlie. It was uploaded April 3, 2023. Almost a million views with just this one ad. He's got multiple of these still running to this day. Okay, what if I year nine months. Who recognizes this guy? Jeremy Minor. One year and eight months. This ad lasted one year and eight months. May 10, 2023. 1.6 million views. Okay, do you want to close more deals as soon as next week? Do you want to close more deals as soon as next week? Who's going to say no to that? Who's going to say no to that? No, no, I don't want to close more deals.
Okay? Right.
I'm not going to play the whole thing. Point being YouTube ads last longer, fatigue slower, convert faster. So I can hear your objections already though. Charlie Morgan's got a limited ad budget or maybe, but they were already super successful or they had big YouTube channels. Okay, hey, valid point, valid point. What about this guy, Tyler Watson, another client of ours, right? Let's play this ad. All right, so you start with tapping on the forehead. Go all the way down to the back of C7, this bulge right here while breathing into the nose and out through the mouth like this. And you do that three times. Now the rest of this technique I'm going to share with you in a second.
But.
But this is the exact same technique that Eric used to double his income within one week.
Okay?
Is he Charlie? Is he Jeremy Minor? Is he these guys that I just showed you? Is he famous? Do you guys know who that is? Chances are you don't.
Right?
But you should, because he's a really cool guy. Tyler Watson. He has 1.2 thousand subscribers on YouTube. 1.2. Maybe some of you have the same exact subscriber count as him. Guess what? When he used the same exact system that I'm walking you through right now, he was able to double and triple his pricing because he had so many calls booked his case, studying testimonials on our website. You don't know him.
Right?
He's not as famous. He's not like. It's just. Just get rid of that limiting belief. This works, okay? When you have the right system and process. When you have the right creative strategy.
Okay?
It's important you understand this. Now let me ask you. Type yes in the chat. If you're committed to creating a search driven ad rather than copying and pasting your Facebook ads onto YouTube. This is for you. Facebook ads, guys in here. Yes, yes. Great, I'm glad. Hopefully that means I did my job. Okay, now let me ask you. Type yes in the chat if you feel more excited to start running YouTube ads, knowing that one search driven ad can last you years compared to just a few weeks or months before dying. Type yes in the chat if that's you. Yes, yes, yes. Beautiful. I'm glad. Now that's the second step. Creative, creative strategy. Step three, targeting. We already went through this. I'm not going to spend too much time on it because obviously we know by now targeting is just after the creative. Very simply, there's two types of targeting on YouTube. Number one, there's interest based targeting and then there's intent based targeting. What's the difference? Interest based targeting. You can target people based on who they are, their interests, or you can target people based on what they're actually searching for, physically searching for on Google and YouTube. And here's how it works. Someone asked earlier, what's the difference between like keywords and like custom segments? Same thing, just a different type of feature. Okay, so with custom intent audiences, this is very important. Okay, take a moment to really emphasize how important this is. If you're a business owner right now, I need you to pay very close attention if you're not running YouTube ads and if you're not using this for your business. With YouTube ads, you can literally type in the exact questions, the exact search terms that your ideal clients are searching for on Google and YouTube. And you can use Chat GPT, you can use Claude, you can use whatever you want to figure out these search terms and they'll be given to you like this. And guess what? You can literally show your YouTube ads that I just showed you how to create to get in front of them the next time they're on YouTube, Google or in their Gmail inbox. Right here. And this is real. You can literally do this right now because this option allows you to target people who have literally searched for any of these terms on Google. How to start an online fitness business. For example, if I show them an offer to start an online fitness business, chances are they're probably going to click. Why? Because they're already searching for it. They're already searching for it. They're already searching for it. So whatever you sell, whatever your clients are asking, or whatever they're searching for, you can literally use this to get in front of them. That's the difference. How many keywords? It depends. 10 to 15 is usually pretty good. Custom affinity audiences. You can also target people who are literally interested in These different things, online fitness businesses, right? YouTube ads, Facebook ads, high roast marketing, any sort of search terms that related to your audience, you can click this button and target a much broader pool of people that are interested in these audiences and interested in these things, custom segments. What you can do right now is you can go into your Google Ads account and you can create an audience of people that are literally similar to people who have visited websites of your competitors. It doesn't mean they're going to be people that are physically went to their websites, but it means Google will take that website and anyone who's visited it if it's your competitor's website and they'll find people who are similar to the people that have already visited that website. A small minority of them might be in that market. A small minority of them who already visited your competitor's website will get hit with those ads. Doesn't mean all of them will, but a small minority of them will. So if you took all your competitors sales funnels and you put them in a website audience like this, you have a strong chance of having that website audience work with your creative. Because Google's going to find more people who have already visited that sales funnel because they're interested in what your competitors are selling. And chances are if they're interested in what your competitors are selling, they're probably going to be interested in what you're selling and what you're selling. Is this not like the best case scenario for you? Like this is what you can do with YouTube ads. Do you optimize the keyword? Yes, you can. This is what we call intent based targeting.
Okay.
Because we're going after the low hanging fruit. The low hanging fruit, the apples right here, the ones I can physically touch, the ones I can grab. I don't have to bring a ladder and climb up here to go after these people. These are harder, they're broader, they're less intent based, they're not as interested. They're going to cost me more, more time and more money to go after these ones. I have to bring a ladder, I have to climb, I have to get dirty. I'm just going to pick these ones right here. This is what we start with for all of our clients.
Okay.
Another case study. Brandon Carter, one of my favorite clients we've ever worked with. $636,000 generated for a business in 90 days for his business total spend 201 grand. Total revenue, 646 profit, $369,000 with this one YouTube ad.
Okay.
Because we targeted These audiences that I'm showing you right here. These audiences, right, These audiences. This is why search driven ads on YouTube are the best way to scale right now. If you have these new strategies and you leverage what I'm teaching you, hey, stop training people in person to make money as a personal trainer. It's trash. Garbage, sucks. Let me ask you, if you're a personal trainer and you can hit with this ad and you're searching for how to start an online fitness business and you know personal training is killing your time and you're getting tired of it and you want to transition online. If you hear Brandon Carter say, hey, stop training people in person to make money as a personal trainer. It's trash. Garbage sucks. Doom all are you gonna click? This is why ads last longer. This is why ads live longer, Fatigue slower, and convert faster because every single sucks. Doom all are you gonna click single time somebody searches for that keyword, that search term. Brandon's video plays before their next YouTube video. It plays in their Gmail inbox. Now it plays in Discover and it shows them and remarkets to them because they're interested in what he's having to talk about. It's a search driven ad. And guess what? The more videos that get uploaded to YouTube, right? The more videos that get uploaded to YouTube talk about online training, the more Brandon's ad keeps showing to new audiences that watch those new YouTube videos, which makes the YouTube ad even last longer because it's a search engine ad. Search driven ad. Is this making sense? Is this making sense? Do you see the power of this? Do you, Are you tying this together? Is this clicking for you guys? Yes. They spend so much money. They did spend a lot of money. They did 100% and they made a lot of money on.
Hey, stop.
Another case study, Joe from Easy Trading. They were selling a forex trading solution. So what did we do? We use the keywords of forex trading, trading, online trading, etc. Etc. And we got his ads in front of people that were already interested in trading, already searching for trading. Very simple. He was able to book 45 sales calls per week using this exact strategy. Now let me ask you, okay? Do you see how easy it can be for you as a business owner to target your ideal clients on YouTube using YouTube ads with these strategies? Is this, is this making sense? Do you see how easy this can be with the right strategy, with the right targeting? Steph's blown away right now. I agree. Steph.
Yeah.
That's why I'm so excited. Like, you guys are like, damn, you're hyping me up. I'm hyped up. This hypes me up. Absolutely beautiful. A lot of people have question, what should my budget be? So I'll answer this question very simply. We have a budget calculator, and long story short, it depends on your business, your goals, what you want to do, how many calls you want. It's obviously going to depend, depending on your business situation. But typically we recommend at least three to five thousand dollars a month on your ads if you're selling a high ticket offer. Okay, now that's to start, obviously. Anything less, you're just going to run into this issue. The smaller your budget, the longer it takes to see results. Because in this example, right, so in this example, let's say, you know, let's say you want to book a call every single day or a couple calls every single day. Well, you need to be able to obviously spend enough to get those calls. And there's different KPIs. Okay? There's different KPIs. You need to imagine we typically recommend at least three to five thousand dollars a month to start. That's for like, people that are just starting to run YouTube ads. For clients that come to us that are already spending money on Facebook ads, they want to scale further and faster. We typically spend about, you know, 10 to $15,000 a month. We're more aggressive, obviously, at the very minimum. So it really just depends. Obviously, when you work with our team or you should work with any other expert is the first thing you should do is model out. The math is what we do with our clients, obviously. Now you might be asking, how long till I see an roi? Okay, how long till I see an roi? Well, the smaller your budget, the longer it takes to see results. Because let's do some quick math. Again, this is just math right now. It's not a. You don't need a crystal ball to like figure this out. It's literally just math. The math is your crystal ball if you want calls booked.
Okay?
So let's say you sell a B2B type service, right? And you want $300 calls, right? Expecting 300 calls means spending at least $3,000 to get those 10 calls.
Okay?
Because to get a $300 call, you need to spend $300, right? If you spend $3,000 in your budget month one, you get 10 calls. Spending $100 a day will take 30 days to get 10 calls, which means you're getting a call every third day. Every third day. You got to be aware of this, because you spend less money, you have to understand that you're going to get less results. There's just going to be a longer time delay for you to get more calls booked. Your budget is the actual thing that predicts what your return is in terms of calls booked, in terms of sales, in terms of roi. Everything is literally just math. It's a calculation. It's very simple. So if you come into this thinking, now I'm going to spend three grand and get like my calendar packed. No chance. No chance. Unrealistic expectations. Unrealistic expectations. Here's the mindset you need to have. This is what we call the mindset of an ad man. You got to think like an investor, okay? You're buying data by spending more, you gather data faster, enabling quicker optimizations and better decision making. This is what you have to understand. So even if you start with $3,000, $5,000, cool, you're buying data. It's going to take longer to get that data. It's going to take longer to make those data driven decisions. But you need to start somewhere.
Okay?
You need to start somewhere. I'm getting a 7x row. As with Facebook ads, why should I switch to YouTube ads? Nicola, if you're still asking this question right now, you probably didn't pay attention to the last few hours. The last few hours, because it doesn't matter. If you're running Facebook ads right now, the biggest people run both. And more importantly, more importantly, if you still have all your eggs in the Facebook basket and at any point you can get shut down. So obviously there's a lot of risks to be called. But, you know, the point is you need to start running ads on YouTube if you want to scale further and faster and be diversified. Because like I showed in the beginning, right, at any moment, at any moment, you can be shut down. And more importantly, obviously, if you're running ads on Facebook, you can get even better results on YouTube. So how to set up your YouTube ads accounts? Okay, very simple. You need a Google Ads account. You need Google Tag manager. You need a YouTube channel. You need high roast.
Okay?
It's very simple to set up. Takes like literally an hour. Most people believe that running YouTube ads actually hurts their organic channel growth. Organic channel growth. Okay, here's the reason why that doesn't make sense at all. Charlie Morgan, before working with us, was at 22,000 subscribers.
Okay?
The moment he started working with us was at 22,000 subscribers.
Right?
Within a short time frame, okay, A couple months, not overnight, but in a couple months, we spent $600,000. Total revenue, 1.5 million total profit, $859,000 in profit. And he grew from 22,000 subscribers to 109,000 subscribers. And we tested running ads from a second channel because he got told by some YouTube organic expert growth person, dude, you got to stop running ads from your YouTube channel. It's killing your organic growth. And he actually almost believed it. We tried fighting him on it. We said, dude, it's not true. There's no way that that's possible. Google wouldn't do that. Well, we said, cool, let's put it to the test, Charlie. We'll create a second YouTube channel. We'll run ads from that YouTube channel, and we'll compare it to the ones that were already running from your main YouTube channel. We'll compare the ROAS after 30 days. What do you guys think happened? Give me some numbers. What do you think the row as was on the second channel compared to the first channel?
Right.
His main channel compared to a second just like channel just for ads. It was a 0.7. It wasn't even breaking even. Wasn't even breaking even. His main channel was getting consistent 3 3x 3x. So guess what? We stopped that test and we spent even more money on his YouTube channel. And guess what? He's sitting at about, I think, like 200, 000 subscribers right now. Now, it wasn't the ads, okay, by himself that made him grow. I'm not saving that. I'm not saying that, okay, by any means. I'm not claiming that it was the combination of the ads plus his consistency with YouTube, okay? It was both of those things combined, and obviously all of that led to a compound effect. But the ads didn't hurt him is my point. And so how many of you would love to know how to actually grow your YouTube channel with your YouTube ads? Using a very specific strategy that I've never shared before publicly. Okay, how would you guys like to grow your YouTube channel with YouTube ads? Is it mandatory that we have must have a channel. YouTube subscribers. You need to have a YouTube channel to run YouTube ads. That is a given. Yes. You don't have to have any subscribers.
Okay?
You can start running YouTube ads right now with no subscribers. The more subscribers you have, obviously it can help. You don't need it to start running YouTube ads. So here's a strategy that we've been using for our mastermind clients and for myself, and I'll show you some results here. So this is a strategy where you can use what's called infeed ads. You take your best performing YouTube videos and why should we have subscribers when we can sell high tech without subscribers? Because you want to build a brand. What do we say they most 8 and 9 figure earners are doing that you're not. They're posting content on YouTube. They're building a brand and they have sustainable business. So you can do whatever you want. But I'm going to choose to duplicate what I see the most successful people are doing because success leaves clues. So choice is yours with your YouTube channel. Let's say you have YouTube videos right now and let's say you're actually getting clients from your YouTube channel. You want to take your most successful YouTube videos, okay? The ones that get you the most calls, the most clients, the most leads, the most views even, right? The most subscribers. And you can run ads on YouTube to get those videos. More people viewing them, to get in front of more audiences, more people that are similar using the same options we showed you with targeting earlier, get more people to watch your videos. Then you take those video viewer audiences and you remarket to them with direct response ads like I showed you earlier, the hook, the story, the close. And then you send those people to your VSL application and the people that actually qualify for your offer, they can book a call with you. The people that don't qualify, they don't book a call. They get rejected and redirected because we only want qualified calls on your calendar to be sent back to your Google Ads conversion action. And those are the people that actually talk to you. If they do not book a call but they land on the VSL application page, they are then hit with more remarketing direct response ads on Gmail, on Discover, on Google, on YouTube and it's a flywheel. You push your organic YouTube channel videos, you get people to watch those videos because you know that they're getting you clients. You hit them with direct response remarketing ads to actually sell them now that they've watched your videos and content from you. Because what have we talked about all day? YouTube. Your YouTube channels get people to know, like and trust you. Build patience, build the right customers. You need to make them an offer. You want more people to watch YouTube videos. Why? Because the more people that watch your YouTube videos, the more people that see your ads, the more people that see your ads, the more people that watch your YouTube videos. It's a flywheel. So it's just, it just keeps working. You get more views, you remarket to them, you go to your Landing page. They book. They don't. They get hit with more ads, they see more YouTube videos. This is how you use this strategy. Now, here's a quick question, quick survey, and be honest.
Okay?
Be honest. One of our core values here is radical transparency. Transparency is key. Who here knows exactly which YouTube videos make you the most money?
Okay.
Based on actual data, not guess or feel. If you have YouTube videos right now on your YouTube channel, you're posting consistently, how many of you actually know which specific videos are bringing you the most money? The most calls, the most leads?
Right.
The most revenue? Do you know? Yes or no? Put in the chat. Yes or no? Put in the chat. Yes or no? I don't. Okay. At least we're honest. Luba says I do. No. No.
Okay.
No. And this is a big problem. This is a big, big, big problem. A lot of clients that come to book a call with us, they do not know. And I ask them this question. We ask them this question before they work with us, they don't know. They're not even tracking it. They're not even tracking it. They're not even tracking it. And so it's a very, very, very, very, very, very key thing you need to do immediately if you want to actually grow your YouTube channel with YouTube ads and get more clients from YouTube, not just from YouTube ads, but from YouTube to build a sustainable brand.
Okay?
We have an organic tracking system in our business that allows us to be able to see exactly which videos are making us the most money. Exactly which videos get us the most leads. Exactly which videos get us the most calls. Exactly which videos bring us the most revenue. And guess what? I do every single time I post a new YouTube video, I can see if you watch it, and I can see. Well, not you specifically, but I can see where you come from, and I can see where you booked a call from, which YouTube video. Exactly. Made you do it. And then get us. Guess what I do. I push those YouTube videos to get in front of more audiences that are just like you. Because I want more people that are just like you who pay me money to see those videos. And guess what? Become a client of our company. You need to be tracking this. If you do not know this, you're never going to be able to get results with this. You can guess, and that'll work for a little bit. But what have we learned? Data is the key to scaling. Data is the key. Not guess, not feel data. And the right creative strategy. Thinking like an ad man, being an investor here, you can't invest if you don't have. You don't have data. Okay, you can take a guess. You can. That's called gambling. That's gambling. You're going to be gambling money. We're not gambling here. We're investing. Here's the results. So this was a seven day, just a quick seven day test to show you. For this webinar, for example, I spent $303 on this strategy. Just a quick one. Just to show you 3,000 new views. Average cost per view was $0.09. Earned views was 48. Meaning every single time someone watched my video, I earned, like about 50 more views. Cost per earned view was about $6. Pretty high at that time. Cost per earned subscriber, about $2. Because of my channel growth that I experienced since then. And it was less expensive. The cost per subscriber was less expensive than the average cost per click with direct response ads. Average cost per click with direct response ads, 1 to $3. Cost per earned subscriber, $2. Okay, almost 3. Cost per view, 9 cents. And more importantly, $72 cost per qualified calls. Within the first seven days of testing, using this strategy, I pushed my YouTube videos to new audiences that are in the market of people. Using the keyword strategies I've showed you, I remarketed them with my direct response ads and I booked 72 cost per qualified calls. And I'm targeting business owners that are making 30k a month plus. Okay, 30k a month plus 72 cost per qualified calls. So let me ask you, do you see how running YouTube ads can actually help your YouTube channel grow faster? Yes or no? 100%.
Yep.
Yes. 100%. Kozlowski, come on, bro. Stick it out. It's coming. Stick it out, Kozlowski. Yes. Yes. Beautiful. Do you see how leveraging just this one YouTube ad strategy can get more clients and more subscribers?
Right?
Do you see. Do you see how there's a. At least. Okay, shoot. Do you see at least there's a possibility. Okay, possibility. Even though I just showed you some real results and I showed you the Charlie Morgan case study. Yes, yes, yes. Black belt test. Damn, dude. Your son's gonna get it, dude. Credit to him. Nice work. You raised a good one. Okay. That's intent based validation. Step four, optimize, broaden, and scale. Okay? So once you have creative, once you have targeting, once you have all those things, let's go to step four.
Okay.
How do you actually optimize the ads? How do you broaden them out? How do you scale them?
Okay.
When you first launch these Ads, any ads, any campaigns on YouTube. You don't want to touch anything for the first seven days. This is very key. Do not touch anything within the first seven days, okay? You cannot do this. There's a thing called the learning phase that Google Ads does and it literally says learning phase. The first week of data is never going to look great. You got to understand that the first three to four days are a bloodbath. Especially in the first three days, your campaigns are figuring out when, where and what to show people.
Okay?
In this phase, however, your cost per lead and cost per call should start decreasing from day four to, to day seven, day seven to day 10, day seven to day 10, Day 10 to day 14, it's going to drop every single three to four days. Typically from our experience. Why you don't want to touch anything.
Okay?
Optimization phase. Once you have at least 14 days worth of data, then you can make data driven decisions. But you need data. If you only spent $100 in the first 14 days, it's not enough data. Not enough data. But if you spent enough, by this point, you should have leads, calls booked, and even a few calls taken. Now you have 14 days worth of data to make data driven decisions. Here's some YouTube ads, KPIs and benchmarks you should be aiming for. Click through Rate 1 to 2%. It's a little bit harder to get this now. Okay, a little bit harder because it's definitely skewed between like in feed, you know, shorts, you know, in stream, those kind of different platforms. But still something to aim for, right? Ideally cost per click, three to five dollars. Again, this is in the US market. If I run ads in India, for example, again, I'm going to get super cheap cost per clicks for whatever reason. Indians love me, I guess. You know, I don't know, you guys tell me, but it's just they, they love to click on the ads. They love to click on my ads. It's just cheaper out there. US market, 3 to $5 cost per lead, 10 to $50. Okay, 10 to 50. Again, $50 meaning like you know, you're selling a very high ticket thing, very specific type of business. Okay. So it can range. If you're selling a B2C type biz op offer and make money online, you can get leads as cheap as $10. You know, really just depends on what you're selling. Cost per book call, 100 to 500 plus. If I'm targeting business owners that are making 30k a month plus I'm going to pay a lot More than someone who's targeting the average Joe who's looking to make passive income online.
Right?
That's the majority of people. I'm not targeting the majority of people. I'm targeting a very specific person with a very specific problem and solving it in a very specific way.
Okay.
Show up rate, 60 to 80%. That's what you should be aiming for. And I'm going to show you how to increase that. If you're experiencing low show up rates and close rate at minimum of 10%. I mean like you're, you're probably, you know, you gotta, you got your sales skills up right here to 40%.
Right?
Tracking your ads, very simple. You never want to read the data from right, from left to right. Everyone always focuses on like leads and stuff. Click through rate, cost per view, all those things. We focus on cash, cash and roas. How many sales, how much cash? What was the roas? What was the cost per book call? We read from right to left, not left to right. So here's how to optimize your ads. We review data from right to left. This means looking at the most important metrics first. If the cost per lead is high, but the cost per book call is good, keep the campaign very simple. Calls are more important than leads. We care about calls with this model. If the cost per book call is high but the roas is strong, you keep the campaign. It doesn't matter if your cost per book calls 500. If you're making a 5x row as on cash with that, with that call, it doesn't matter. You keep it spending right. Doesn't matter how much it's costing you. If you're making money. Roas is more important than the cost per book call. We Rarely look at CTRs and CPMs unless of course, nothing else is working. Unless there are no revenue, unless there are no calls, unless there are no leads. Right to left makes sense. Right to left makes sense. Sing. I appreciate that, man. Thank you. You're amazing. You're amazing. Is this a call close? Live call close. In general call close? Yeah. Call is booked to close. You should not be making changes every day to your ads.
Okay?
Maybe you're on this call and you're like, dude, this all sounds great. The visuals are kind of freaking me out though. Like the targeting stuff. Like, I don't want to be like that guy, like Dan Zuckerberg, Mark Zuckerberg's cousin. Like, I just want to be able to make money from ads.
Good.
If you focus on the right things, the laws of advertising that we talked about. You don't need to be in the media buying account every single day. In fact, if you're in the account more than one to two hours a day, you're literally wasting time. I can tell you right now, you're wasting time. Me and my team, we can put in less than 30 minutes per ad account and we can pull levers way faster to make way more output than you. And it's because we focus on the right things. Not the media buying, not the ad account. Very rarely you can be hyper specific with what you do. You don't need to be a media buyer. In fact, all you really need is two to three hours per week tops to do this.
Okay?
Pick one day every week to make changes. Very simple, week's worth of data. You optimize in one hour a day. Give yourself that time constraint. No more.
Okay?
No more than that. You don't need more than that. Quick survey.
Okay.
All right, let's get into the final part. Who here is experiencing low show up rates? Type me in the comments.
Me.
I'll be me.
Okay.
I don't know what that means. Rudy Guerrero. Ouch. Who else? Low show up rates. Who's getting calls booked but experiencing low show up rates? Jerry. Miguel. Beautiful. Come on, Augustine. Okay, me, me, me. Okay. How would you guys like me to show you how to increase your show up rates immediately? Would that be fine? Would you guys be okay with that? If I show you how to do this, a new strategy you can use immediately? Are you opposed to that? Okay, let me ask you a very simple question and I prefaced this earlier.
Okay.
Is this what your post call booking process looks like? Automated calendly and email text message reminders? Is this what it looks like? You just have some calendly stuff going out to them, expecting them to show up because they booked a call?
Yeah.
I'll just send them these automated reminders. Reminders from calendly. They'll show up, right? Is this what it looks like? I'm not expecting you to, you know, answer. You don't have to answer. That's a rhetorical question on this one. You don't have to type yes in the chat. Answer it for yourself if it is. Well, you got something to work on and I can help. Here's how you improve your show up rate. We talked about this earlier. I showed you the system, okay? It's an entire system. It's not just the targeting, it's entire system immediately when someone books a call, we send them 18 emails in 72 hours, six per day, every three hours to handle as many frequently asked questions as possible, overcome common objections they may have that prevent them from buying on the call and send them proper framing material to set proper expectations so that they are more likely to show up on the call and close. Okay, we call this the trust sequence. 18 different emails, okay? Sent to them within 72 hours of them booking a call. Who has seen these emails? For me, has anybody booked a call with us and seen these emails? Anybody? Yes. Okay. Okay. Now you might be thinking, dude, that's a lot of emails, man. It's like, I would never do that. Like, my audience would never like that. Like, that's too much, like, forget that. I'm not going to do that.
Cool.
You can do whatever you want, man. I'm just trying to help you because I'm going to show you what the results are for us compared to you. Here's what this looks like. Before I do 15 different emails addressing very specific things that you need to be addressing to get people to know you, like you and trust you. Especially if they're coming from cold traffic. Remember, they're clicking on an ad from you on YouTube, seeing you for the first time, potentially in most cases, chances of them buying from you on the first call. If you're selling a 5, 10, $15,000 offer, not going to be as high as someone who already has watched videos of you, read content from you, seen your stories of you, and actually learned about how your product or service works. Would you guys agree?
Right.
Someone who actually consumes content from you is going to be more prone to buy from you. They're going to have more trust. They are going to be able to be more trustworthy of you. Just like we talked about. They have more patience because they're reading these things. Okay, so we hammer them with 15 different emails in 72 hours of them booking a call.
Right?
We address everything. They're asking, what's the time investment? What's the risk? What's the upside? What's the downside? What's the safety? Like, what's the scarcity here? Is there actual scarcity? Will YouTube ads hurt my organic growth? Do I need a big YouTube channel? Is my target audience on YouTube? I don't have time to run my YouTube ads. How long till I see an ROI? What if the ads don't work? Can I run YouTube ads, you know, by myself? Do you see how I've already addressed these objections and common questions you guys have on this webinar as well? Do you think I'm doing this just by guess, by luck. No, I'm doing this because I know exactly what questions and answers you need to be able to make a decision to work with me. This is exactly what you need to do to your clients too, to get them to like, know and trust you before they show up and actually have a chance of them showing up to actually speak to you.
Okay?
And so you might be saying, well, dude, what's the open rate on that? I'll show you what the open rate is. 58% email 1, 55% email 15. They're opening these, they're reading them, and guess what? They're showing up. So you can do whatever you got you got going on right now. You can stick to this and get your ego in the way.
Right?
I'll let you do it. Right, I'll let you do it. Or you can try and replicate, like what Tony Robbins says. Success leaves clues. Success leaves clues.
Okay?
Replicate it and you might get similar results too. Now that's just one piece. The second piece is if you're already running ads on Facebook, okay? And you have extra budget and you're getting enough calls, this only depends if you're getting enough call volume. If you don't have enough call volume, this is not going to be something you do. This is something like, this is a more advanced strategy, by the way, for the people that are already Getting at least 60, 70, 80 calls booked per month, 100 calls booked per month. If you're not getting that many calls, this is not going to work for you. But if you have that many calls, we also retarget them on Facebook with 30 to 50 pieces of short form content and 30 to 50 pieces of long form content in the same 72 hours.
Okay?
That answer frequently asked questions, pre handle common objections and set proper expectations before their call. So they're not just getting the emails from me, they're also seeing me on their Instagram feed, seeing me in their Instagram stories, seeing me on their Instagram mobile with all these things, okay? And here's what it looks like. I'm showing up like this, like a regular piece of content, but it's an ad, 30 to 50 pieces of content talking about very specific things that are going to help them get me to know like, and trust me again. Further building trust, increasing show rates, and ideally call conversion rates. Okay, Is this making sense to you guys? Is this helpful? Do you guys see how this would be a lot better to do than just expecting somebody from cold traffic to automatically want to buy from you? Just with one ad. Do you see how this is a system? This is a system. Not just like, let me just throw up a couple ads and hope it works. This is what most people don't do, okay? This is what most people don't do.
Okay?
I definitely need to re watch this. Definitely helpful. Beautiful. Would you like to know now how to properly spend 10k a day on YouTube ads? You have all this working.
Cool.
You have this, all this. You have all this set up. How would you like to know how to scale the 10k a day? 10k a day with YouTube ads, right? Would that be helpful for you guys to spend $10,000 a day profitably? I'm going to show you how to do it. Okay, here's how you do it. This was another client of ours. This. This ad right here was at just shy of a million views. Okay? 927,000 views. It was running for 11 months. The average cost per lead was $10.46. I'm going to play it for you really quickly.
Okay?
I'm going to play it for you, and I want you to notice a few key things. Can you speak or write at least like a 6th grader? If you said yes, then you have the potential to earn over six figures a year.
Here's how. Hey, you. Hey.
You watched it, right? You got it? Can you speak now? Let me show you what we did to scale this ad account to the level I'm talking about and be able to duplicate that winning ad and create dozens and dozens of variations of it to make even more money for this specific client. This ad, by the way, within one month almost got one third the amount of views and. And half the cost per lead in one month. Here's the difference. Can you speak or write at least like a 6th grader? If you said yes, then you have the potential to earn over six figures a year.
Here's how.
Hey, what's the difference? What did we do? Editing. Gif editing. What else? What's the difference? What do you notice? Wow. Babar is just shocked about it. Creative strategy. Creative strategy. Miguel. There we go. Miguel. Miguel's the guy right now. He's on fire. Creative strategy. Did we. Did. Did I show you the targeting? Did I show you what targeting? We did. Did I show you inside the ads account? No, I showed you what we did with the creative and the creative strategy. We changed the ad. That's what we did. We made it different. Because when you have a winning ad. When you have a winning ad, okay, should you say, I got this winning ad. But you know what? I'm going to change everything about it and do something completely different. I'm going to say something completely different. Let me ask you a simple question. If you have a winning ad that's making you money and you say, you know what? This is working. It's made me money for the last few years. But you know what? I'm just going to go ahead and just change all of it and say something completely different, right? No, you say, how can I say the same thing in a different way? How can I say the same exact thing in a different way to get to a new pocket of audience that's maybe not hearing it like I need them to, to get them to understand what I'm talking about here, to get them to see that this is a potential thing for them to do. You double down by duplication and the creative strategy, not the ad count, okay? You scale through creative. You scale through your creative strategy. Very key.
Okay?
Before it starts going crazy on me, now here's how you implement the system yourself, okay? Whatever project management software you use, you need to implement a creative production pipeline, okay? This is called a creative production pipeline. You need a pipeline that you can follow every single week or month in your business or with your team, whatever you're using, whoever you have to be able to have ideas to be tested. Ideas needs review once they're done and finished and ready to be tested. Currently testing, currently running failed tests and things that have stopped working. And every single week, you and your team need to be reviewing this, coming up with new ideas based off what's currently wanting and working based off of what's failed, trying it differently based off what stopped working and how you can get it to start working again. You need to have everything that stopped working put to failed test. If it's currently testing in the testing window for 14 days, then you know how to change what you need to change. If you're not doing this, you are not serious about scaling to 10k a day. I promise you, you are, just not. Because there are people like me and my team outspending you. Because we do these things for our company. We do these things and we teach these things for our clients as well.
Okay?
This is what you need to do. So it's not just, hey, I got one ad, I tested a few ads and that's it. Let me just change all the targeting now and try to make this work. Let me out. Media buy a shitty creative. I'm gonna do all these things in the ad account. No, it's to create a strategy and I hope that's sticking with you guys. Now here's how you actually truly scale from 0 to 2k a day. You can get away with one problem. One market, a couple of ads. Okay, this is a very, very key thing. A couple of ads.
Right?
This can be 10 to 15, let's say, right? From 2 to 5k a day especially. Just depends on how niche your offer and product is and the specific avatar you're going for. One problem. One market. Several ads and variations. Several 2 to 5k a day. 5 to 8k a day. Guess what? The only thing that's changing, by the way is not the one market. One problem. It's several ads and variations. Several dozens of ads and variations. Five day k a day and then hundreds of ads and variations from 8 to 10k a day. Key word. When I worked for Dean and I showed you that case study 127 + different ads. Why? Because we knew the way to scale was through the creative strategy. Not the media buying.
Right?
Not the media buying. Of course he needed me to be able to push the buttons. I'm not downplaying that I knew YouTube ads better than he did. It's not worth his time as a business owner to learn how to push the buttons inside the ad account. That's what he was paying me 10k a month for full time with my salary because I knew how to do it better than he could.
Right?
You still need that. But that's not the most important thing. You should focus on the creative strategy. So Those are the four steps to YouTube ad success. Quick recap. I went over how YouTube ads are changing what you need to know. I went over the targeting options and how to get your YouTube ads in front of your ideal clients easier and faster than ever. I also showed you why most people fail with YouTube ads and how to avoid wasting precious ad budget getting started. And I also showed you how to create YouTube ads that live longer, fatigue slower and convert faster. I also showed you how to use the intent based validation targeting strategy to show your ads to the right person at the right time for the right price. And we also talked about how to optimize, broaden and scale your business to 10k a day using YouTube ads the right way. So let me ask you, was your time worthwhile on this live training today? Was it worth your time to stay to the very end to get this information? Was it worth it? Put it in the chat. Yes. Yes. Yes. This is amazing. Yes. Beautiful. Beautiful. I'm glad nothing I Love more than doing this is firing me up. Let me ask you, did you learn stuff you didn't know before? Did you learn something you didn't know before? Best morning call from San Diego. I love it. Awesome. Beautiful. Can you imagine how fast your business could scale with YouTube ads now with these strategies, if you implement them for your business immediately, can you just see it right if you put all this together yourself, can you. Can you just see how much more money you can make with ads if you invested it properly using these things? Yes. Ryan says 100 beautiful, awesome training. Sold on it. Love it. Hey, this is Brian with adspend.com thank you so much for watching the free YouTube ads masterclass. And if you're a business owner who's watching this and you're like, dude, this sounds cool. Imagine how fast your business could scale with YouTube ads now with these strategies if you implement them for your business immediately, can you just see it right if you put all this together yourself, can you. Can you just see how much more money you can make with ads if you invested it properly using these things? Yes. Ryan says 100%. Beautiful. Awesome training. Sold on it. Love it. Hey, this is Brian with adspend.com thank you so much for watching the free YouTube ads masterclass. And if you're a business owner who's watching this and you're like, dude, this sounds great. I want to do every single thing you just shared with me, but I don't want to learn how to run YouTube ads myself. I don't want to even open the ads manager. I want to be able to hire an expert who can just do this all for me and I can just focus on running my business while someone else helps me get more leads. That's exactly great. I want to do every single thing you just shared with me, but I don't want to learn how to run YouTube ads myself. I don't want to even open the ads manager. I want to be able to hire an expert who can just do this all for me and I can just focus on running my business while someone else helps me get more leads. That's exactly what me and my team do and we're the best at doing it. So I would encourage you to click the first link in the description and apply to work with my agency. We only work with a handful of clients at one time because we're incentivized on helping them. Exactly what me and my team do, and we're the best at doing it. So I would encourage you to click the first link in the description and apply to work with my agency. We only work with a handful of clients at one time because we're incentivized on helping them scale with quality versus quantity and more importantly, we write all your YouTube ads for you. We scale with quality versus quantity and more importantlyorsantly, we write all your YouTube Ads for you. We create the strategy for you, we edit those YouTube ads for you, we create the campaigns with the best targeting for you, and we work with you and your team to scale your business past multiple seven and eight figures using ads. And of course YouTube ads to be very specific. So if that sounds interesting to you, click the first link in the description. A pot of Work with my agency and I look forward to potentially helping you scale your business with YouTube ads. Cheers.
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