Mark Dahmer argues that writing daily emails and repurposing them across platforms is the one thing that will improve your business in 2024. He emphasizes treating email as your primary content format, then distributing it everywhere else to maximize reach and impact.
Mark Dahmer talked about needlework every morning. I'm blocking off three hours of my morning to just focus on writing because my highest ROI activity is writing. Like my daily email. My daily email becomes my YouTube video. My daily email also repurposes of my Twitter thread. My daily email also repurposes as my adspend.com free school community post. A daily email also repurposes as my YouTube community post. Ideally, email also repurposes as something that I would teach to my team on team training on Fridays, as well as my public speaking. It helps everything. The one thing that I can do in the new year that would help the business the most, that would make everything else uneasy or unnecessary is writing more and posting more content.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
