A marketer walks through how to test and scale paid ads, with specific advice on timing your campaigns based on what you're selling. Learn when to push spending and when to hold back.
How do you get it to grow, right, from 1x to 2x to 3x, you put $1 in to get $5 out. How do you do that? Well, you want to do what's called optimize and scale. Okay, optimize. And this is actually pretty easy to be honest. A lot of people over complicate this. But it's really simple, right? You find a winner. So after you start testing this and you find a winner, you create variations of winner. Okay, so after you've tested the ads for at least 10 to 14 days, especially if you sell a high ticket service or product, anything above 5, 10, $15,000, you need to give it at least, you know, 14 days minimum. Because again, if you're selling a $7 kind of widget, it's a lot easier to get results same day if it's only $7 compared to a $3,000 ticket to go in person at our next admin mastermind in Dublin, Ireland, for example, right? You need a couple more videos to watch from me. That's why you give it at least 14 days, especially if you sell a higher ticket service. Now, if you do get results and you have a website.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
