This is a YouTube video titled "OUR HYBRID OFFER FRAMEWORK // BRIAN MONCADA" containing a monologue or presentation by Brian Moncada discussing a business model involving hybrid offers, client onboarding, pricing strategies, and customer lifetime value extension. The content is focused on marketing and service fulfillment strategies.
The fulfillment for the hybrid offer. This done for you, Done with you. That's in the mastermind. They get added there, but they also get a private Slack channel for the first month and then they get coached in the mastermind. So they get onboarded like an agency client because it's done for you. Once we have the system set up, we're fulfilling now in the classroom. And so my thought process is, okay, what's going to happen after 16 weeks? They're going to say, can you guys just do it for me? We unarchive Slack channel. They now keep access to this classroom. They can now attend the live events because they're a client of ours. And so they get everything. They just pay us 5k a month or 10k a month, whatever we want to decide. We were charging 15k a month for our service. The amount of people that can afford 15k a month. This many. They only fire us because it's not everything that we can control. It's. It's them, it's the sale, whatever. So I'm thinking now, okay, well, if we charge, let's say 5k a month just for the media buy and they only pay us 10k one time to do new ads when they need it. So now we have an LTV MRR. How can we extend our LTV from, you know, six months to 12 months? 12 months to 24 months.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
