Brian Moncada compares YouTube and Facebook ads, arguing YouTube performs better. He emphasizes emotional storytelling backed by data and case studies as the key to effective marketing strategy.
Action step. This is it to do. Non negotiable. Please get this done, Nick. Make sure this gets done. Figure out the average cost per qualified application on YouTube ads. That's the goal, right? A subset goal of that would be B2B versus B2C. Having those three numbers would allow us to create marketing that speaks to this guy and guys just like him. Because this is what sells. What I'm good at selling is the emotional story based on why YouTube ads works. Case study, case study, case study. Testimonial, testimonial, testimonial. My story, my journey, yada yada yada. But let's back it up with the facts now of why YouTube ads is actually better than Facebook ads.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
