“SALES AT ALL COSTS” IS A LIE // BRIAN MONCADA

You already know what you need to do. One product, one service, one niche for one year, provide one tie ticket offer. Right? Yeah. But I think you still haven't implemented that. And why like it goes back to like why you haven't implemented that. But I think it's because it's the thing. It's the trap we all get into, bro. You need to make money. Yeah. And so you're trying to take every deal that comes to you instead of picking and choosing the right deals. Same thing that honestly sometimes we experience even at the level we're at we're in right now, like clients want to pay us and we're like, all right, me as a sales guy, I want to make sales, I want to grow revenue. Patrick said it today, sales at all costs. Right. And that is true. But it's also about being picky with the sales you're bringing in.