Sam Ovens Gives Me A Tour of Skool.com HQ & Proves He's Not A Robot

Welcome to the School.com headquarters. If you don't know what Skooled.com is, you've probably been living under a rock. It's the fastest growing online education and community platform in the entire world. Alex Hormozi just took a huge stake in the company and I'm about to go in and explore the headquarters and watch the behind the scenes magic that takes place at this company and share it with you. And also talk to the founder himself, Sam Ovens. Let's go. Haven't met you in person yet.

Oh, you said make it rain. Make it rain, bro.

Sam's such a troll in such a funny way.

Oh, just threw my fork in there by accident. Can't be getting it out. This is just like a shared space.

Yeah.

It's not really in. Well, it is kind of an office, but I think of it more as a shared space.

There's still the podcast.

Yep. Yeah. Nice. So, yeah, we built the studio. I did four episodes and then decided to stop. Don't think that's some wisdom from me. An entrance area. This room's got some balls in it.

But this, by the way, this is a super sick room because these are actually the chairs from the chairs from the TV show Mad Men, right?

Yeah. They're called Time Life chairs by Eames and Mad Men was in the Time Life building. And the Time Life building commissioned Eames to design them at their own chair.

Dude.

Yeah, that's why they're called the Time Life chairs.

Yeah.

Another meeting room and then another meeting room that has a bunch of in it.

Do you guys even use these, though? Like I feel like may. Well probably this one the most. I would.

It's like if you've got a call or something. Like a call or like sometimes these meetings.

Yeah.

This wall. Someone started this. It's like people that are customers and stuff that have come to visit.

Oh, wow.

And now it's kind. So someone will probably take a photo of you guys. There's a Polaroid thing there.

Oh, cool.

So we'll put you on the wall.

That's sick. There's one of Sam.

Oh, yeah. There's our merch. This is where we fulfill our own merch so we can fulfill it end to end here. Like this printer prints it out, throw them in there and a postman picks it up. We sell like four or five a day.

Oh yeah.

Which is already quite a lot. I don't know if you've ever fulfilled merch it's way. Dude. I would not want to have a fucking Merch business. Put it that way. Then there's a piano and a drum kit and some guitars.

Oh, so you guys jam? Dang.

Yeah. My co founder plays the piano. Nick, who's our.

Yes, yes. I remember him playing last time.

He plays drums and guitar.

So we gotta get Clark. Clark's about to watch.

What's cool about this is you can. Because it's a factory kind of building, you can make as much noise as you want. Oh, you know, usually a drum kit at home. Or you can't just go hard. So that's why we've got these speakers too. These are like the best speakers in the world. Like, actually, they've got them in all of the best recording studios, like Abbey Road and stuff.

Smash Bros. Yeah.

PlayStation and up there on the sound system.

That's wild.

And this is my desk, which is nothing special.

Yeah, it's super simple. See, this is. This is a good point for all the productivity wizards out there that are like, you got to have this crazy monitor. And I mean, look, simple setup.

Yeah, I got a notebook, pen, and a computer.

Yeah, let's do it.

First of all, I need to turn my speakers on. Okay, so go to school dot com.

Right.

Type this. Let there be cat enter.

No.

Ready for this one? It's like printing money. He said make it rain. Make it rain, bro.

Sam's troll in such a funny way. This is hilarious.

You can see it. It's making the sound like here. But I had the music on as well. Dude, this guy who works in our company is like one of the highest at RuneScape. Like, no way. Yeah, I'll show him.

Is he a developer?

Yeah. How do I find the leaderboard?

Does he still play?

Yeah. Hard do I take? He takes time off when there's a tournament. No, No.

I see. That's why I can't get back into it. I would. That's why I'm only 5 8, by the way. I sacrificed my growth because I was up all night pking noobs.

I can't remember his name, but he's like, very high.

You know how, like back when. And stick with me for a second. Like, you know how back when, like, you know, Onlyfans first launched, it was like, that's, you know, extreme content, all that kind of stuff. But now I see people that have only fans, like MMA fighters, a bunch of them have only fans, even men that are like, connecting with their fans. Right. This is a better, obviously, platform, probably better branded on branded, obviously, to do it right, to have a community.

So we've got only fans, porn stars on school too, but they don't do porn. They teach other women how to make money on onlyfans.

Oh, that's hilarious, dude. That's hilarious. Wow.

Yeah.

So funny.

It's funny. Yeah, because they emailed us and they asked for permission. They were like, can we please use it? We're not doing porn. Promise.

Like, what's the most interesting niche community now that you've seen in the last few weeks pop up?

Interesting to me, like, like.

Yeah, like it just like, you never thought that that would even be a community?

I don't even know. Honestly, I don't. I don't even have time to look.

Yeah. They're just popping up so fast.

Yeah. So I only know when someone shares it with me, honestly, because there's just too much going on. Yeah.

Well, I guess what would you say for like someone who's like. I mean, school's obviously growing faster than any other community platform. What. Where should someone start if they have a skill set, you know? And how should they use school to start?

Honestly, I think the best way is to just join a community first as a member. Find something you're interested, join it. And that's the best way to see. Because you see what it's like. Yeah, it's like, you know, most video game designers were players first. Most musicians were like listeners first. It's like impossible to create the other side if you haven't, you know, learned it and kind of fallen in love with it a bit. So I would say for anyone, start on that side.

Yeah.

Because then you'll get. Figure out that'll show you what you could create and. Yeah. And even if you don't know what to. I think school is perfect for the people that don't have something to share too, because they can discover things that they can, you know, learn or people that they can meet. Yeah.

I thought of my mom. Just know when I was, when I was, when I was hearing Sam talk.

About that because I'm like, dude, the number one school, the number one community right now on school is a bunch of mums.

Really?

Yeah. Look at this. This one, it's ranked number one and it's by this woman and she literally says, like, I'm a mum.

Customers on a daily basis if they want to survive.

35000 members and it's the most engaged community. Look at her activity. Damn.

Oh my.

She hasn't missed a day year. Look. Mom of six kids and five grandkids and she's crushing number one. Yeah. So. And by the way, her whole group is full of moms. Yeah, yeah, yeah. So that's what I mean. School has literally got everything on it. The beauty of school is I don't think you need to make all of the stuff first. You build it with people as you go. Like, the Derulo community, he just started it and was like, got on Zooms and everyone was like, holy shit, I'm on Zoom with Jason drooling. And then he was like, what do you guys want? And then it's kind of coming together, like, you know, over time. And that makes it more fun.

Yeah.

Because you're, like, seeing. So you don't have to stress yourself out about, like, what do I make?

Yeah, that's always the biggest thing that people think about and they ruin it.

Like, courses are painful because people. But being weird in them. Like, you know that feeling of sitting down and, like, playing a course and.

You'Re like, oh, yeah, yeah.

Soul destroying.

So you're helping people start.

Yeah.

We won the school games in April on funnels.

Dude, congrats. Thank you. That's awesome. What did you. What do you think was the biggest, like, key to getting the. The school games number one spot during that month when you won? To winning. Yeah. Oh, yeah. Like, what did you have to do? Like, talk about the behind the scenes behind that? Because, like, you know, people see the winner, right. They're like, yeah, the guy won. But, like, no one, in my opinion, like, ever shares what happened behind the scenes to actually do it. Sure.

Yeah.

I was probably one of the. At least at that time. Maybe one of the more unique cases. We're seeing a lot more of it happen, but there was no following or anything.

That's interesting. You didn't have any following?

No, it was all done organically in school from posts and sharing stuff. But it started with a PR campaign. So it was. We made eight grand in one day, but it was like three weeks of planning prior to that.

Yeah.

So it was. So it was so significant that it's hard to ignore.

Yeah.

Which is kind of the plan. And it worked. And so from that point, you just had enough leverage that you could just go into the next weird idea and have enough momentum that if it was reasonably good.

Yeah, it would.

It would work. So you used it as a case study basically to say, hey, here's what I did. Now I'm going to show you how to do it in this. This captivate offer.

Yeah, exactly. Yeah. At that time we were just doing funnels for people, though, so I Would. I would also preface it with like, in order to win the school games, a lot of times you have to say yes to any client, which is probably not what you want to do in regular business. So your fulfillment side becomes a little bit of a challenge. So there's like a two month sprint. You're expecting to be like a one month sprint.

So it's pretty challenging because you have to fulfill after the month.

Yeah. For us to be so juicy that they can't say no. And that usually means it's pre laborious. So the recovery period from that is as a little healthy. There's. There's a healthy period of time.

Good job, dude.

Caught me funnel hiking.

Oh, wow. Yes. Caught him in action. Check this out, Sebastian. He's looking to see if we're legit. Dude. But what do you do, bro?

I help.

Who are you and what do you.

Do or this guy?

Both, dude.

Okay, I'll talk to you soon. My name is Ted and I help contentpreneurs, mostly beginners. Go from nothing to 5 to 10k a month asap.

Sick with content. Yeah, using school. And using school. Okay, cool. So what's the group called? Contemporary Contentpreneurship.com. dang. Okay. And it's for anybody who wants to create content.

Yeah, mostly people who want to do YouTube and Instagram organically.

Gotcha. Okay, so like coaches, courses.

Coaches and teachers, Mentors.

Yeah. How many members do you have in the group? 6K. Dang. Okay, 6K. Let's go, Ted. And is it a paid?

The paid one has like 700.

Okay, nice. So it's a free group. How do you. How do you find the manager? It's a free one. And, and, and the paid one at the same time. Well, and then how do you find the best way, after as long as you've been doing it, to convert them up?

Good question. So talk about the conversion first because that's what.

Yeah, exactly.

Free to the paid.

Exactly.

We did in a pretty clever way. A lot of people get people into the free and then try to sell them into low ticket.

Yeah.

Which is my paid. But we go into the free first, like social media to free and then upsell the high ticket. They can't afford high ticket. We down sell until the paid.

Wow.

Paid 197amonth.

Okay.

And in terms of like managing the groups, we don't really manage. We just treat the free community like an email list and we just.

That's literally what I do. Yeah.

Yeah. And then the paid group is purely calendar.

Okay.

There's no course material in there.

Interesting.

We could even shut off our classroom.

On it because they already have the.

Content, all of our educational materials in the fruit.

Wow.

So we teach everything for free. We hold nothing back. Kind of like you do. You share so much for free.

Yeah, we do the same.

We just like. I'm just gonna give you everything so I could sleep well at night knowing you have it all. If you want private one on one help, that's where you can upsell.

Interesting. Just wrapped up the school headquarters behind the scenes tour as you guys saw. Very fun. And got to learn a little bit more about what they're doing behind the scenes. See some never before seen features for the very first time. So you're welcome. And get to learn what Sam's up to, what the team's up to, what the community's up to, what's working right now today for marketers, entrepreneurs and business owners like us. So anyways, now with that being said, we're going to head over. We're running a little bit late to go meet Eric Huberman at his office. Hawk Media, $150 million a year agency owner, one of the biggest agencies in North America. We're going to see what his office shapes out to be. See you there.