SHORTCUT YOUR RESEARCH FOR YOUR YOUTUBE AD CAMPAIGNS // BRIAN MONCADA

Specific keywords will have, like, usually five keywords in the specific campaign. We'll take those and create a custom segment from it. And then we'll do the same for broad, and we'll do the same for competitors. So now we have a custom segment of specific keywords, broad keywords, competitor keywords. And the way I've outlined it for everyone here is because you do the keyword research first. This helps you shortcut the custom segment research, because you've already done the research. Now you just take the keywords you found in this one, you plug them into their own audiences here. So you have one specific custom segment campaign, one broad custom segment campaign, one competitor custom segment campaign. And now you take those custom segment campaigns and you put them in their own campaign.