This is a YouTube video titled "Should You Offer A Guarantee? Or Nah" containing a monologue or single-speaker discussion recorded in June 2024. The speaker explains how to determine and implement a guarantee based on client results, discussing marketing strategies related to guarantees and conversion rates. The content focuses on business or marketing advice regarding guarantees in client programs.
Just curious, hey, what, you know, how are you guaranteeing or how did that come about? And B, how do you figure out what to guarantee? The way you would go about doing it is pretty simple. You would just take the average of your client results over a certain time frame that you have of the program and that's your guarantee. So for example, right, we looked back at our average result for our clients after We've launched within 90 days and it was consistently across the board for clients who did the work, follow the process, did what we said, like consistently was 3x row as in 90 days. When I added that sort of promise and transformation to the headline, to the marketing, you know, to the ads, to the vsl, basically just the landing pages conversion rate in terms of landing page options basically went up. But then again, I didn't say guarantee, I just put the outcome. So the next step, the next step would be the guarantee. So if I did that on my, like on my bsl, is that where you would talk about it or would you, you would do it on the ads and on the opt in and on the bsl. Like it would be every single, every, it would have to be congruent every single step of the way.