A speaker argues that business owners often buy coaching and courses when they already know enough to move forward. Sometimes the missing piece isn't more information, it's the decision to act on what you already have.
Paying for coaching programs, courses, mentors, masterminds. I'm in this industry where we do that. We help clients sell those. We do this for ourselves, and we have masterminds and we have an agency that serves this market. But it's like, at a certain point, you also have to think about that for yourself as a business owner. And yes, you always want to constantly be learning and growing, right? But there comes a time, too, for me, I'm speaking to myself here, where you almost have to just say, I have enough to get to where I want to go next. I don't need to pay somebody else to tell me what I already need to do.