Brian Moncada explains how to adapt your presentation of strength or weakness depending on the situation to gain leverage in business and relationships. The strategy involves reading your environment and adjusting how you appear to competitors and people around you.
If you're someone who's trying to make a name for yourself and grow your business, you want to do it in a way where at times you appear weak, but you're really strong because you're making it like you're not as successful or you don't have as much leverage, and you're kind of downplaying your success and your credibility to other people that might be competitors of yours who might be looking for ways to, you know, take you out. And sometimes you got to actually amplify yourself if you're weak, because you know you're weak. You know you have less cash reserves, less leverage, less brand, less clients, less. Less product skills or less marketing and sales skills. You want to amplify yourself and talk the talk and walk the walk and act like you're bigger than you already are, because that'll also put your enemies and competitors on their back feet. So at times, you got to learn how to be a chameleon, right? You got to learn how to be what Alex Hermosi says is weak or amplify and strong. You got to really know these social cues and when to use them and whatnot. And these are just psychological triggers that'll get you not just through business, but also through personal relationships, family, friends, because these are all things that tap into psychology and that people are doing to you, whether you know it or not.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
