Spent the weekend with Sam Ovens (Here's everything I learned)

Brian Moncada attended Sam Ovens' Quantum Mastermind event and breaks down what he learned about YouTube ads, sales funnels, and scaling businesses. The weekend brought together entrepreneurs like Jordan and Maria to share tactics on marketing and tax structuring.
Foreign.
My name is Brian Moncada from Miami. My company is adspend.com we're a YouTube ad agency and education company. Our current monthly revenue is $150,000 per month, and I want to grow to at least 400, 450,000 in the next 12.
Top takeaways. I'd say building your team and not being afraid to hire people and let go of control.
Simplification. So instead of having like your energy going into two separate directions, try to have things consolidated and have the two separate things feed each other. Like a permaculture kind of approach to business.
Wrapping up day one, and it was a phenomenal first start to the Mastermind. I've already got three pages worth, maybe even four pages worth of notes and I'm excited to share them with you. But right now Clark and I are gonna head back to the hotel to change really quick to go out to dinner and meet Aaron Doughty, who's another famous YouTuber over one point something million subscribers. Quasi and David are also gonna meet us and a few other guys from the Quantum Mastermind as well. Have some dinner, have some fun, have some laug vibe, and then I'll head back to the hotel to do a full day one breakdown and recap and share all my top takeaways and notes with you shortly. See you in a bit. Okay.
So my top takeaway from day one of the Quantum Mastermind is that you need to be collecting phone numbers every single time someone opts in to your video sales letter funnel. If you're someone who wants to close more high ticket clients, number one, you, you need to be running a video sales letter funnel to book a call so that you can close them over the phone. That's the first thing. The second thing is that right now you need to have a phone number being collected on your opt in page. If you don't have a phone number, add it right now after watching this video. The reason why is because you can then have appointment setters, people who are going to outbound dial those leads the moment they opt in to watch your video sales letter. To opt in for your free training, they're going to be called within 15 minutes by an appointment setter, double dialed if they don't pick up the first time and then texted with a message. And this process alone will improve your appointment setting booking rates by 30%. So check this out. This is actually told by Cole Gordon, who does about $2.4 million a month.
Right now, who's also at the Mastermind this weekend.
He said that with setters you get up to three times more booked calls from your leads. Think about that for a second. Adding collecting the phone numbers on your opt in page and having a commission based appointment setter called those leads the moment they opt in. That's their only job, right? One of their only jobs. You can get three times more booked calls which you can literally use to scale your business. So you start collecting phone numbers, you start hiring appointment setters, and you will three times the amount of booked calls you get for your business immediately.
Other than that, that's it for tonight.
I'll see you in day two tomorrow.
Quick break into day two. I snuck out of the room right now to give you some gold. If you want to grow your YouTube channel 0 to 10,000 subscribers, I'm going to give you the three fastest ways to do that right now. So the first thing you want to prioritize if you want to grow your YouTube channel from scratch to 10,000 subscribers as fast as possible, number one is you want to find five other YouTube channels that are creating content around your specific niche and marketplace, who have your customers already, who are already attracting your ideal clients, customers and audience.
And then what you want to do.
Is you want to go to their channel and then list in a spreadsheet their most popular videos, their 20 most popular videos for each five of those channels so that you have a hundred videos total in the spreadsheet. You can have a VA do this and now you have a hundred proven videos that you can start filming for your channel that can attract the same audience that they have that you want. And because you have a hundred proven videos and you're going to make a video on that same title with the same topic, you now can show up in the suggested videos of that video that's already proven to now grow your channel to 10k as fast as possible. Step two is to have the right YouTube script, okay? For YouTube organic, it's the same structure as YouTube ads, okay? You have a hook, you have a story with three bullet points, then you have a close or a call to action, alright? So you want to hook them in the first five seconds, you want to get right to the point within the first 30 seconds and then you want to make the videos at least 10 to 12 minutes long. Now, throughout the story of the outline, after you hook them and you get to the first point, after 30 seconds, no longer than 30 seconds, you want to get right into the content. You want to have three bullet points, okay? In each of those three bullet points, you're giving them something. That's how you can outline your. Your YouTube video as easy as possible. And then your call to action, right the close the offer is to get them to watch another video that's related to what your video that they're watching right now is going to help them solve. What's the next problem they'll have. Have them watch a video related to solving that next problem that your current video just solved for them. Now direct them to one video on your channel that will allow them to solve another problem. Step three, all right, is never use me, my or I. You always want to talk to your ideal client, your ideal customer, your ideal audience, one person. You. All right, Use you, we, or ours. Okay? You, we, or ours. Include your ideal audience in them. And this is something that I struggle with a lot, all right? When I tell stories, I can use my personal experience, my story to relate to you watching this video. And that really does bring out the video and the content. But one thing that you can do terribly, especially with new YouTubers starting off, which I made this mistake as well when I first started my YouTube channel was, hey, guys, welcome back to my YouTube channel. You know who it is? It's like, no, they don't know who it is. If I'm trying to grow a channel and get new subscribers, they don't know me. They don't like me, and they sure as hell don't trust me. So I need to flip that. You need to flip that. Just like I did right there. See, you, not I. You need to say you, we, and ours. And Those are the three tips to.
Help you go from 0 subscribers to.
10, 10K subscribers as quickly as possible. And I know that I will be implementing these as well. All right, what's up? I'm here with Maria. She's one of my favorite people that I've met in Quantum. And right now, she's going to share with us the math on how to get to your next goal in your business. For us, at our company, we've been, you know, kind of at a plateau for the last six months. And she was like, it's just math. And then she's like, let's go outside. I'll show you. So here we are, and we'll get into it right now.
Okay, let's do the math. Before, when I start this year, like 20, 22 January, I was making 40k per month, right?
Yeah.
It means that I had to sell 8 units because my price point was 50k product.
Gotcha. Yeah.
So I have to sell 8 units per month.
Yep.
My goal was to hit 150k monthly by the end of the year. Now I am in between 80 and 100k. Almost in my goal.
Yeah.
But how I did it is okay if I have a 50k product.
Yeah.
And I, I wanna, I wanna make 100k. How much do I have to sell a lot of units? I have to sell 20 units per month.
100,000 divided by 5,000 is 20 units of our program sold per month.
Per month.
Right.
But it was a lot like I didn't have the team to sell 20 units per month.
Yeah.
So I said, oh, I. Which is the easiest way. Okay, I will raise my prices. So I raised the price to 5k to 7k per month.
Nice.
So now, now I have to sell less.
100,000 divided by 7,000.
Yeah. I have to sell just 14.
14 units instead of 20.
Instead of 20 per month. How many calls do I need?
How many calls do you need to get to that goal?
Yeah. Because my closing rate is about 20% to 25%. And if I did that much calls, how many leads do I need to fulfill these calls?
So to get 14 per month, you need to almost do 140 calls.
Yeah, yeah, yeah, I need. And if I have X call, how many people do I need answering the.
Phone to take 140 calls?
So, okay, I wanted to be just one person on the phone.
Yeah.
So I was thinking, how many shows do I need? But it's not about the calls, it's about the shows.
Yeah.
How many shows do I need to close that deal?
Gotcha.
So I focus myself in making 25 shows.
So 25 showed up calls per week.
Yeah. This is my only goal.
So you work the math backwards based off of the end goal. And then you broke it down to one number, which is 25 showed calls per. Per week.
Yeah, per week. Because if I. This is 100k. It's 100 calls.
Yeah.
Per month.
Yeah.
It could be 20, 20 sales. So now I am hitting my goal. I'm selling around 10 to 15 per month.
Yeah.
Because just I focus on this. How can I make this happen?
Yeah.
I don't focus on YouTube, TikTok. How can I make this happen?
So the, the lesson here is that in order to hit your goal, whether it's incoming, your business, 100k a month for this example. Right. You need to focus on the one goal, whether it's, you know, it's not the content strategy, it's not the, the.
Platform where it's TikTok you need to find like the. The item. I don't know how to say this in English, but the indicator. How you say this in English?
Indicad the indicator, the leading indicator, the.
KPI you need to find. Find the KPI that makes the results. And for me, what makes the results are the show, the show rate, the.
Show calls, the show calls. Cuz then you know you'll close 20 to 25% to get the goal of 14 units per month.
Yeah.
All right, what's up? I'm here with Jordan after day two and he teaches music producers basically how to grow their music production business.
Right? Yeah. How to start recording more bands and get paid for it.
Hell yeah. What was your biggest takeaway from day two?
And just that I have been leaving tons of opportunity on the table for my YouTube channel. So I've got like a list a mile long of strategies to implement to grow my YouTube following. So, yeah, pretty excited about that.
All right, what do you guys want to talk about? Frank Kern, John Aseroth, Bejos Cooley, Jordan Belfort, Wolf of Wall Street. And this is where you want to do some sort of pattern interrupt. And the way you can do this is by asking a question, calling out your ideal audience.
We help business owners, just like you, save a considerable amount of money on taxes every single year.
What's up? Just got done with day three. As you already saw, we started off with me speaking during the second half after lunch, and it was an amazing experience. For the second time, I got to speak in front of the Quantum Mastermind and in front of Sam, teaching everybody how to profitably scale their high ticket coaching course and info product businesses with YouTube ads. And I'm extremely happy that I got to do that. Extremely blessed. And I'm glad that you got to see that footage in real time. And ultimately my biggest takeaway from day three was tax structuring to stay save and avoid on paying taxes. And we actually had Casey, who's in the Quantum mastermind, who does this for a living with clients just like myself and clients like you who have businesses or want to start businesses. And he helps them structure what he calls trusts. Right? Trusts to avoid paying as much tax as possible. And this is how the elite, such as the Kennedys or, you know, Bill Gates or, you know, even Elon Musk, the billionaires essentially structure their wealth to be able to avoid paying as much tax as possible to keep it very simple. Just to recap here, the takeaway from day three was Casey advising us to open a business trust and Then transfer money from your checking business checking to a business trust and then invest from the business trust. Or to make it even a little bit more complex, but more, less prone to liability, more, you know, risk free. Open a mini trust for each of your asset classes underneath which I'm going to do, and then invest in those mini asset holding trusts and so you can get even more complicated and work with someone like Casey. I'll put his social media right here for you. And pretty much that's it. I'm gonna go check out what everybody else is talking about, get some takeaways from the other members and then we'll see where we're at after.
Oh my God, we're eating pizza.
All right, I'm here with James. He helps people quickly start and build their own six figure passive income Airbnb business. I'll put his information right here. So if you're interested in that, you can do that. Especially if you have a business you want to funnel into passive income. James is the guy to do that for you. And we were just having pizza. And what were you telling me about the YouTube ads?
Oh, man. Like I was, I, I, what I was saying was that my YouTube account is profitable for the first time in over 6 months and all the ads that are in green now on hyrules, they all say Brian on them. I was just telling them they all say Brian because when I structured them and after going through some of his training, I structured them and I, you know, I wanted to have his name because I wanted to be able to reference, you know, quick reference, that these are the ones based on the structure that you train.
Yeah.
So and I'm looking. Brian, Brian, Brian, Brian. Green, Green, green, green, green. 3,000, 5,000, 2,000. It's good, man.
Dude, I appreciate it, man.
Thank you.
Yeah.
If you, if you're looking to do.
Some YouTube stuff, this is the man.
YouTube ads, baby.
YouTube ads.
Let's get you some traction. Some clients.
This the man.
Oh, yeah.
Thanks.
You're welcome, man. God bless you.
Foreign.
That is a wrap of the Quantum Mastermind. Learned so much. Met a lot of amazing people who you saw as well. I hope you enjoyed this video and you enjoyed the experience getting the behind the scenes of what a Quantum Mastermind looks like and ultimately getting the takeaways that I shared with you to help you scale your life and your business. And if you want another recap just like the one you saw right now from the last Quantum Mastermind, then click the video right here and I'll see you there. In this video, I'm going to be giving you a recap of the most recent Sam Oven's Quantum Mastermind event that just took place this past weekend for the end of Q2.
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