Brian Moncada walks through how to set up YouTube audiences for ads. He covers account setup and targeting strategies to get your ads in front of the right people and maximize their effectiveness.
And then YouTube audiences, subscribers is the first one you want to do last 30 days. And regardless of if you have a big YouTube channel right now, I would highly encourage you to go through these first steps of account setup and targeting, because you want to start creating these audiences right now. Google Ads can only retroactively get the data for the last 30 days. So as you're building your channel, as you're building your audiences, start creating these audiences right now. Because then when you're finally ready to launch YouTube ads, whether it's tomorrow, a month from now, two months from now, you have this massive pool of people you can start showing your ads to. So for YouTube audiences, it's a subscribers, anyone who's liked a video of yours, anyone who shared a video of yours, anyone who's added a video of yours to a playlist of theirs, and then anyone who's viewed a video in that targeting timeline, subscribers is going to be the most warm, the most prime, the most profitable from our experience. And then like, like video is going to be the next. And then share the video.
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