STARTING YOUTUBE ADS FROM SCRATCH // BRIAN MONCADA

Let's say you don't have YouTube audiences. Let's say you don't have remarketing list. Let's say you're not running any ads right now. You're just starting from scratch. You want to start with keywords. You want to use specific keywords, you want to use broad keywords. Broad keywords are 0 to 3 words. Then you want to use competitor keywords. So the way you do this, take their three to five names and just throw them in a campaign by themselves. And now if they have YouTube channels or someone else has created content on their name, tag them in their video. You'll now show up before that, before that video with your ad. They have your audience take them. You don't want to have more than three to five keywords, Max. I just tell. Some people say one keyword per campaign. Some people say, I'll just stuff them all in there. I've found a sweet spot with us@adspend.com where three to five is the best. That's just what we prefer. But everybody has their own tactic and all of them work. It's just whatever you prefer. Competitors, broad, specific. Those are pretty much the ones I would start with.