This is a YouTube video titled "Stop overcomplicating your Ads..." containing a discussion between two speakers about advertising strategies, specifically focusing on using social proof within ad storytelling frameworks. The conversation involves explaining how to structure ads with hooks, stories, and social proof to address client pain points. The speakers are not identified as Brian Moncada.
Like I'm trying to work out how does this sit into an ad. How does this what.
I do, social proof. Well you just put the social proof in the story, right? So the ads hook, story close. That's the framework we use. The hook is the first 5 to 10, 15 seconds. Right. Like what the pain point is. So for example, you said it earlier, like most of my clients tell me, I forget what you said. You said sales. I tried a sales agency before. It didn't work out. I burned a bunch of cash, whatever the case is. Right. That's the pain point. Right. That's a hook. And then the story is, you know my name is my company is this. We've helped hundreds of these types of businesses build in house sales teams just like this person. Just like this person. Just like this person. Right? That's where the social proof fits in the story. And you're educating them on what you do.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
