Two entrepreneurs discuss why most businesses fail at marketing: they write for everyone instead of one person. Speaking directly to an individual customer, like you're texting a friend, is what actually converts.
And that's like, a fundamental piece of, like, marketing too, whether it is organic or paid. Because when you're talking to one person, it forces you to get specific about who that one person is, everything about them.
They basically say, dude, you're in my head.
How?
Because you just enter the conversation going on in their head. Right. And then ultimately, you're also writing to a friend. You're talking to a friend. Yeah, I don't have to sell you guys on anything. I would. If I had to sell somebody on something, I would just talk to them like, well, like, what are your problems? And I would just explain it to them on why this would be a better solution and how it could help them. That's. That's how. You should also write your copy, film your ad, post your content. Don't try hard. When you start trying, you start dying. That's what I've always said. Like, the moment you start trying is the moment you start dying. You just gotta let it flow.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
