A coach explains why your business needs three things: a specific offer, a specific person you're targeting, and a specific problem you solve. Without these, you can't scale or make real money.
A coach explains why your business needs three things: a specific offer, a specific person you're targeting, and a specific problem you solve. Without these, you can't scale or make real money.
Your offer needs to be specific to a specific person. It needs to solve a very specific problem, and it needs to do it in a very specific way. This is what we call the 3s formula. And this is what you need in order to create not just an offer that actually gets you clients, but a scalable offer that allows you to get past 100, 200, even $500,000 a month because it's specific. And most coaches are too broad in the very beginning, which. Which prevents them from actually making money because they're so desperate to say yes to anybody who's willing to pay them that they can't for once sit down and think, you know what? How can I get more specific and actually scale this business with clients? I actually can help the most and most importantly, the ones that they actually love to work with, which means you need to have a clearly defined niche. Now, when you address and fix all three of these issues, okay, treating your coaching business like a real business and productizing your offer and niching down, you can break out of the cycle of. Of being a broke coach and start building a scalable, profitable business.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
