Brian Moncada, founder of Adspend.com, breaks down how to structure YouTube ads that work. He's spent over $60 million on YouTube ads and focuses on three parts: the hook, story, and close. This part covers the hook that stops viewers from skipping.
The framework of a great YouTube ads hook, story, close. What's the hook? What's the story you share or tell them? And then what's the close? What are you telling them to do next? Okay, so the story is very simple. Social proof and credibility. My name is Brian Moncada. I'm the founder of Adspend.com I spent over 60, $100 million on YouTube ads in the past five and a half years working with brands like Dean Graziosi, Jeremy Miner, Charlie Morgan, Bedros Coolian, Patrick Bet, David. And the reason why I'm showing you this ad is because I, I know that you're probably a coach or course creator who's looking to scale with YouTube ads. These are the three mistakes you don't want to do. You see how that was a quick social proof, credibility, right? And then I get right into the teaching. Now what's problem number one? The biggest mistake is most people fail to actually have an offer that's scalable on YouTube. The way you create that is you have a specific problem for a specific person solved a specific way. It has to be specific. That's a scalable offer. If you don't have a specific person that you're solving a problem for a specific way, you have no business trying to run ads. Cause you don't even know who you're targeting, who you're talking to, what their problems are and what your way you can help them.
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