Brian Moncada says signing a client is when the real work starts. You have to keep earning their business every single day or they'll leave. Winning them is just the beginning.
Day you sign a client is the day you start losing them. A lot of agency owners will just kick their feet up after winning a big deal, and that's exactly why they're not able to maintain clients, because they think that after the sale's made, the hard work is done, but the reality is the hard work has just begun. Because every single day, you need to be working just as hard as you did to make the sale, to keep the sale, and make sure your clients are getting results and, and that they are happy with your client experience. Jeff Bezos said it best. We see our customers as invited guests to a party, and we are the hosts. It is our job every day to make every important aspect of the customer experience a little bit better. If you can use that core value in your agency just like we do at our agency, adspend.com I guarantee you you'll increase your LTV. Clients will be happier, and they'll send you more referrals. The day you sign a client is the day you start losing them. So don't lose them.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
