This is a YouTube video titled "The easiest way to target an audience #shorts" containing a single-speaker explanation about using custom intent audiences for targeted advertising based on recent Google search keywords, created on September 15, 2023.
Custom intent is basically very powerful. What we do majority of the time is always keywords and custom intent. Custom intent is you selecting to target people who typed in a specific keyword on Google very recently. So you can literally target people who searched. You know how to lose weight in 30 days without working out at a gym, right? You can put that in a custom intent audience, and you'll show your ad to that person who searched that keyword whenever they watch a next YouTube video.
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