Brian Moncada explains his hybrid offer model that combines done-for-you services with coaching to scale an agency and education company. He breaks down how mixing these offerings addresses fulfillment challenges while keeping growth sustainable.
The way I think about it is like, okay, like in my ideal vision, right, why can't we have the agency and the education company right now? The agency will only be as scalable as it is 150, 200k a month. Right. If I put an operator in front of that and they're in charge of, you know, that business, let's say, right, it can, it can maybe work, right? I say maybe because, I don't know, I haven't, I haven't exited the agency myself, completely exited fulfillment, but I haven't exited sales and marketing. The goal with this education, this done for you hybrid offer is what, basically creating more people to scale the agency. But there is still that risk of if it doesn't work, right? Yeah, there's, there's overhead components of the fulfillment. All I know is I'm going to double down on this right now because it's where it's sold organically. We haven't even ran ads. The ads launch next week. I want to book calls, I want to sell it. And then if someone's not a good fit for it, I'm just going to downsell them into the education with only coaching. So we kind of have three offers. If you think about it like back end done for you, you know, that's whatever it is. And then we have the hybrid, we have the coaching.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
