This is a YouTube video titled "THE MAIN FOCUS WHEN SCALING YOUTUBE ADS // BRIAN MONCADA" containing a discussion or presentation about strategies for scaling YouTube advertising campaigns, focusing on audience targeting and creative messaging. The content appears to be a single-speaker talk or presentation rather than a multi-speaker conversation.
And you have similar audiences. Similar audiences are Facebook look alikes. These can work really well. And again they're more broad so they're on the broader end of the triangle. And then you have topics or sorry in market audiences topics and then life events. So where you guys really want to be is if you've been doing these for a while and you're spending anywhere from thousand, two thousand or more than that a day on YouTube ads, you almost want to reverse focusing on this and start focusing more on this. This is what most people don't do enough of which will help you reach this scaling point and be able to reach a mass market audience. And the cool part about it, like always explained in the last mastermind, was the more you spend, the more you have to broaden out your messaging. This should be the focus now when you're scale, when you're scaling is the creative. The more you refresh the creative and you broaden out your messaging, the better it'll do to a more broader audience.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
