A marketing strategist explains why overused guarantees in ads lose their punch. When everyone promises money-back guarantees, yours stops standing out. He suggests better angles for coaches and course creators instead.
But what what we were talking about earlier with the guarantee is like, there's also the other side where it's like, yeah, everyone is offering a guarantee, and especially if you're serving this market that we're all serving, for the most part, coaches, consultants, course creators, agency owners. Right. You kind of know what the guarantee is. Or, you know, it has stipulations. So, like, you can also call that out, too. Like, one of my best ads was calling all those guarantees and claims out, because I was just being real. Like, aren't you tired of the crazy claims and guarantees? Like, you know, it's a bunch of just smokescreen, too. Like, that could obviously be a good ad and an angle. If you didn't want to offer a guarantee.
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