This is a YouTube video titled "The new keyword targeting update for YouTube ads #shorts" created in May 2023. The content is a single-speaker explanation about recent improvements in YouTube ad targeting, highlighting the shift from targeting specific videos and channels to AI-based targeting using search terms on Google and YouTube to improve ad conversions.
People are freaking out because YouTube ads removed keyword targeting but what they don't realize is that the targeting on YouTube just got a whole hell of a lot better. Before you were able to target specific videos channels that people were watching on YouTube which did work really, really well but now you can actually target specific search terms that people are searching for on Google and YouTube and what's called a custom segment audience. And this tells Google, hey Google, I'm an advertiser. I want to spend my money to show ads to people that are searching for this question, this keyword or this search term on Google and I want you to show my ads to them the next time they watch a YouTube video which is a lot more powerful and more importantly is AI based which means that your ads will show to even better qualified prospects who are ready to buy your products and services. So use this, don't abuse it and watch your conversions skyrocket in 2023.
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