Brian Moncada built adspend.com by putting his face on it and sharing real case studies. The oldest marketing trick works: actually help people and show the work. Multiple people on a team can build authority the same way.
You shouldn't be afraid to hold anything back. I think in this day and age, especially where people are like the market sophistication where it's at right now is completely different than it was a few years ago, right? People are buying more into personal brands. The reason why in the Mastermind I talk about personal brands so much is because when they think of adspend.com they think of Brian Moncada, right? And I'm obviously the face and the founder and that'll be for a while in terms of like how people perceive adspin.com but I'm also working on uplifting my team and elevating their personal brands and their celebrity status too so I can have multiple personal brands working in the marketplace to feed adspend.com but people buy you, right? The only reason why they buy is because there, there's content for them to consume that shows them that I'm the expert, the authority. But it's because I'm not holding anything back. I'm showing the real world case studies, the data, the information, because it is about the implementation.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
