This is a YouTube video titled "The only way to make ads work for agency owners" containing a monologue or talk focused on marketing strategies for scaling agency services, discussing challenges with client acquisition and productizing services for better scalability. The content appears to be a single speaker sharing insights on advertising and business growth for agency owners.
I think, I think at a certain point you got to ask yourself how many offers is too many offers? And when you, when you probably are asking yourself that question is probably because you have too many. Like, you also don't want to just throw shit at the wall, right? But Dan Henry said this once, he was like, you want to sell other offers that are like the nuts and bolts to get to your actual high ticket. Like what are the things that are keeping them from actually buying your high ticket? Selling those, right? So the point being why? We couldn't scale because we were just selling to one market still. People that were doing 100k a month plus had a personal brand. We're already running Facebook ads, wanted to get on YouTube ads, right? Very specific client avatar, total addressable market of that. How many people? Presley, you know, same exact situation, right? Not many people. The only way you find those people is a lot harder because they're not going to be closed from paid ads. You got to spend a lot of money to acquire them. Now how do you actually scale? Why couldn't we scale? Well, it was because we didn't have a more scalable productized service. Some of you right now are doing way too much custom stuff for your clients, probably, but it's because you're an agency or it's because you sell a high ticket consulting offer and it's all custom, right? But you have a productized service, you can be able to scale it.