This is a YouTube video titled "THE TRUTH ABOUT YOUTUBE ADS // BRIAN MONCADA" containing a monologue or presentation discussing the comparative costs and effectiveness of YouTube ads versus Facebook ads, focusing on marketing strategies and lead quality. The content is from February 18, 2024, and appears to be a single-speaker explanation rather than a multi-speaker conversation.
YouTube ads is more expensive than Facebook ads. YouTube ads is harder to crack than Facebook ads. The reason why is because YouTube Ads is a scaling platform. YouTube Ads is the new television and YouTube Ads are the new TV commercials. TV is more expensive, right? It just is. And you have, you know, however many billion people watching YouTube videos. But with E. Com and just an info in general, the cost per lead, cost per call, cost per sale is going to be more expensive. It's just a better quality buyer as well. Because when you go to YouTube, right? And this is kind of going into the hierarchy of YouTube and why it's so powerful. So you go to YouTube to search for how to get clients as an SMMA agency owner, right? Your intent is to learn and you're also on YouTube to be entertained. That's why Thomas is, you know, really successful. What he does as well, because he can, he combines those two. So the quality of lead and customer is better, but it's also more expensive. YouTube ads is a little bit harder to work than Facebook ads. Which is why if you can get Facebook ads to work first, you validated that you can get it on YouTube.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
