Brian Moncada walks through how a client with zero paid ads experience scaled their business by hitting incremental sales milestones. The talk uses the four-minute mile as an analogy for breaking through what people thought was impossible.
They have no paid ads experience. They're a perfect case study, but they're doing it organically. And so now we're showing them how to scale it with paid ads. Yeah. And you heard him, you heard what he said, right? He's like, I didn't think this was possible. I didn't think this was possible. And that's again, good for us to know because like Eddie, like Eddie was saying on stage about you gotta also show them. What do you say? It's not just. Not just possible, it's probable. It's probable. How do you show them that it's probable? Well, you. Can you prove it to them? So exactly what I said in that video. I said we make one sale, we're already talking about a different conversation. Yeah. Two sales, you're profitable. Yep. On the ad spend. Three sales, you're getting close to break even on, on our feet. Five sales, you're profitable. And that's very realistic in the next two weeks. What we just did for them is we helped them break the four minute mile. No one thought it was possible to break the four minute mile until someone did it. And then someone did it again. And then someone did it again, like faster and faster every time and in a shorter of a time frame from the first person it took to break it because it's like, it's just possible now.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
